Europe Motor Home Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 10.98 Billion |
| Market Size (2029) | USD 15.48 Billion |
| CAGR (2024 - 2029) | 7.11 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Motor Home Market Analysis
The Europe Motor Home Market size is estimated at USD 10.98 billion in 2024, and is expected to reach USD 15.48 billion by 2029, growing at a CAGR of 7.11% during the forecast period (2024-2029).
The increase in travel activities and the cost benefits offered over other modes of travel are encouraging people to purchase recreational vehicles such as motorhomes. The ability of a motorhome to be customized at ease is propelling technological advancements in the market rapidly. Additional factors driving this growth include an aging population, increased interest in outdoor activities, and a desire for more sustainable and eco-friendly travel options.
The COVID-19 pandemic and subsequent shutdowns impacted the motorhomes market in European countries. The negative effects of the pandemic were seen in the sales figures of motorhomes for the first few months of 2020 and 2021.
However, the demand for motorhomes is booming as most people have started planning their holidays while avoiding public transportation. As campers begin to prefer safer motorhome vacations, growth is expected to continue in the coming years.
Additionally, the increasing number of HNWIs, coupled with the availability of widespread parking areas for motorhomes, is driving their adoption in Europe. In 2022, Europe accounted for a significant share of the worldwide motorhomes market due to a higher number of motorhomes sold compared to other regions like North America.
Over the long term, the incorporation of advanced technology for reducing carbon emissions and improving the fuel efficiency of a motorhome may boost the market’s growth. Electrification and installation of portable solar panels for motorhomes are the major innovation areas for the companies to invest in.
However, the high initial purchase cost is one of the major factors limiting the market’s growth. The use of innovative and high-quality materials to reduce the weight of recreational vehicles, as well as the customization of interior and exterior features, will significantly increase the overall vehicle cost.
Nevertheless, the increasing demand for adventure camping and camping grounds, as well as initiatives from governments and the promotion of motorhome tourism, is expected to support the growth of the motorhomes market during the forecast period.
Europe Motor Home Market Trends
Class B Motorhomes are Gaining Popularity
The class B segment, also known as camper vans or van conversions, has experienced a surge in popularity across Europe in recent years. Class B motorhomes are the most user-friendly. Whether users intend to travel on the main European road network or narrow country roads, the driving experience with these types of motorhomes is similar to that of a van.
A class B motorhome's amenities are typically limited to the necessities, such as toilet, shower, and bed, due to a lack of space for luxury features such as a washing machine or a large kitchen. However, a class B motorhome has many of the same features as a class A motorhome.
This type of motorhome is gaining popularity among younger generations and urban dwellers. Major players operating in the segment have seen a significant rise in demand for their compact camper van models, particularly from city-based customers seeking an affordable and flexible way to explore the outdoors on weekends and holidays.
In addition, other benefits that drive the class B segment include higher MPG, less fuel, and lower fuel costs. The market is witnessing increasing electrification with advancements in battery and electric drive technologies. Many conventional motorhome manufacturers are developing electric motorhomes and launching new electric models of motorhomes.
- In November 2023, Thor Industries introduced an EV charging station concept for electric RVs. The charging station concept is designed to serve the comprehensive requirements of electric recreational vehicles (eRVs), ranging from small travel trailers towed by EVs to big class A motorhomes.
Overall, owing to the ongoing developments, the class B segment is expected to gain more popularity in the market during the forecast period.
Germany is Anticipated to Hold a Major Share in the Market
Germany has long been a leading market for motorhomes in Europe, with a well-established industry and a strong culture of outdoor and camping tourism.
- According to the European Caravan Federation (ECF) report, from January to September 2023, 57,376 brand-new motorhomes were registered in Germany, compared to 56,901 units in 2022, indicating a rise of 0.8%.
The German motorhomes industry, which includes major players like Hymer, Dethleffs, and Bürstner, has been a driving force in shaping the European motorhomes market with its innovative designs and high-quality products.
Additionally, there is a growing demand for compact and maneuverable models, particularly among younger buyers and urban dwellers. In response to this demand, German manufacturers have been at the forefront of developing innovative compact motorhomes.
- In November 2023, Hymer GmbH & Co. KG showcased its new products, namely the new Hymer Venture S off-roader, the Hymer Free S Blue Evolution, the Hymer Camper Vans based on Fiat, and the new Eriba Touring Generation, for the 2023 model year at the CMT Stuttgart Holiday Exhibition.
The German motorhomes market is also characterized by a strong focus on sustainability and eco-friendliness. German manufacturers have been actively exploring alternative power sources and energy-efficient technologies to reduce the environmental impact of motorhomes.
Overall, the German motorhomes market is expected to continue its growth, driven by the increasing popularity of camping and outdoor tourism, the development of new technologies and innovations, and the growing demand for sustainable travel options.
Europe Motor Home Industry Overview
The European motorhomes market is fragmented due to the presence of many local and global players such as Thor Industries Inc., Swift Group, and KnausTabbert GmbH. The market is transforming at a rapid pace, and local companies are facing tough competition from American RV manufacturers, such as Forest River Inc. and Winnebago Industries Inc. As a result, many major American players are acquiring other companies to increase their market presence and diversify their product portfolios. Companies are also incorporating the latest technologies in their latest RV models to provide the best experience to the occupants.
- In January 2023, HYMER unveiled its new class C motorhome, Venture S, for the 2023 model year at the CMT Stuttgart Holiday Exhibition. Venture S has a unique Instant Loft (a pneumatic pop-top roof with an integrated stairway), a tailgate with a real glass Infinity Screen that offers 180-degree panoramic views, and an exclusive sun deck.
Europe Motor Home Market Leaders
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KnausTabbert GmbH
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Thor Industries Inc.
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Swift Group
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Autotrail motorhomes
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Dethleffs GmbH & Co. KG
*Disclaimer: Major Players sorted in no particular order
Europe Motor Home Market News
- March 2024: GN ESPACE entered the European motorhomes market. The company offers cookers, hobs, ovens, and stoves for RVs and motorhomes.
- November 2023: DER Touristik launched a new Internet Booking Engine for motorhome travel. It is called the camperboerse.com. The booking engine was developed by ISO Travel Solutions GmbH.
- September 2023: Swift announced the addition of a new model, Ascari 384, into its Ascari motorhome fleet. Ascari 384 is a three-berth model with raised fixed twin beds at the rear, or a double bed can be made with the optional Duvalay infill cushion. The new model also offers external amenities, including a BBQ point, a cold water shower point, and a 240V socket.
European Motor Homes Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 The Rapid Rise in Recreational Activities Across Europe is the Key Driver
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4.2 Market Restraints
- 4.2.1 High Initial Investment and Maintenance Cost is a Challenge
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Class A
- 5.1.2 Class B
- 5.1.3 Class C
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5.2 By End User
- 5.2.1 Fleet Owners
- 5.2.2 Direct Buyers
- 5.2.3 Other End Users
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5.3 By Country
- 5.3.1 Germany
- 5.3.2 United Kingdom
- 5.3.3 Italy
- 5.3.4 France
- 5.3.5 Spain
- 5.3.6 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
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6.2 Company Profiles
- 6.2.1 Dethleffs GmbH & Co. KG
- 6.2.2 Thor Industries Inc.
- 6.2.3 Swift Group
- 6.2.4 Autotrail Motorhomes
- 6.2.5 Rimor Motorhomes
- 6.2.6 Rapido Motorhomes
- 6.2.7 Elnagh
- 6.2.8 KnausTabbert GmbH
- 6.2.9 Erwin Hymer Group
- 6.2.10 Eura Mobil GmbH
- 6.2.11 Trigano
- 6.2.12 GROUPE PILOTE
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
- 7.1 The Market is Expected to Witness a Surge in Motorhome Electrification
Europe Motor Home Industry Segmentation
Motorhomes are used for vacation activities and festivals, concerts, and multi-day events. Motorhomes have the added advantage of reducing vacation costs by an average of 55% over other conventional vacation activities.
The European motorhomes market is segmented by type, end user, and country. By type, the market is segmented into class A, class B, and class C. By end user, the market is segmented into fleet owners, direct buyers, and other end users. By country, the market is segmented into Germany, United Kingdom, France, Italy, Spain, and Rest of Europe. The report covers the market size and forecast in value (USD) for all the above segments.
| By Type | Class A |
| Class B | |
| Class C | |
| By End User | Fleet Owners |
| Direct Buyers | |
| Other End Users | |
| By Country | Germany |
| United Kingdom | |
| Italy | |
| France | |
| Spain | |
| Rest of Europe |
European Motor Homes Market Research FAQs
How big is the Europe Motor Home Market?
The Europe Motor Home Market size is expected to reach USD 10.98 billion in 2024 and grow at a CAGR of 7.11% to reach USD 15.48 billion by 2029.
What is the current Europe Motor Home Market size?
In 2024, the Europe Motor Home Market size is expected to reach USD 10.98 billion.
Who are the key players in Europe Motor Home Market?
KnausTabbert GmbH, Thor Industries Inc., Swift Group, Autotrail motorhomes and Dethleffs GmbH & Co. KG are the major companies operating in the Europe Motor Home Market.
What years does this Europe Motor Home Market cover, and what was the market size in 2023?
In 2023, the Europe Motor Home Market size was estimated at USD 10.20 billion. The report covers the Europe Motor Home Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Motor Home Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
European Motor Homes Industry Report
Statistics for the 2024 European Motor Homes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. European Motor Homes analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
