Europe Motor Home Industry Overview
The European motorhomes market is fragmented due to the presence of many local and global players such as Thor Industries Inc., Swift Group, and KnausTabbert GmbH. The market is transforming at a rapid pace, and local companies are facing tough competition from American RV manufacturers, such as Forest River Inc. and Winnebago Industries Inc. As a result, many major American players are acquiring other companies to increase their market presence and diversify their product portfolios. Companies are also incorporating the latest technologies in their latest RV models to provide the best experience to the occupants.
- In January 2023, HYMER unveiled its new class C motorhome, Venture S, for the 2023 model year at the CMT Stuttgart Holiday Exhibition. Venture S has a unique Instant Loft (a pneumatic pop-top roof with an integrated stairway), a tailgate with a real glass Infinity Screen that offers 180-degree panoramic views, and an exclusive sun deck.
Europe Motor Home Market Leaders
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KnausTabbert GmbH
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Thor Industries Inc.
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Swift Group
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Autotrail motorhomes
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Dethleffs GmbH & Co. KG
- *Disclaimer: Major Players sorted in no particular order