Market Trends of Europe Off-Highway Vehicle HVAC Industry
This section covers the major market trends shaping the Europe Off-Highway Vehicle HVAC Market according to our research experts:
Agriculture Application is Anticipated to Dominate the Market
Grasslands and croplands constitute 39% of Europe's land cover. The European agricultural sector has witnessed steady growth over recent years. There is substantial demand for large agriculture machineries, such as large combine harvesters, forage harvesters, and self-propelled sprayers, in large farms in Europe covering an area of more than 10 ha.
Thus, leading manufacturers in the region are launching new types of sector-oriented machinery to satiate the demand for such off-highway vehicles. For instance,
- In June 2020, John Deere launched two new models of its X Series Combines to extend its latest machinery line-up for large-scale farming. The cabins of the X Series Combines can be equipped with three comfort and convenience cab packages, namely, Select, Premium, and Ultimate. The Ultimate package includes a new heated, ventilated massaging seat that swivels 16 degrees right or left for improved operator visibility and all-day comfort. A Signature Edition is also available, which includes the highest levels of comfort, lighting, and technology packages offered by Deere.
- In January 2019, John Deere introduced two popular G-Series Motor Graders (622GP and 672GP) to the European market via the Wirtgen Group distribution network in Germany and France.
The EU institutions collaborate on food and farming policymaking, as well as implementing, monitoring, and evaluating the same. National and local authorities implement the laws agreed upon at the EU level. Through the EU budget, funds are made available to member states in accordance with the rules set by the European Union.
Germany Captures Major Share in the Market
Besides being the second-largest consumer of agricultural machinery in Europe, Germany is one of the largest exporters of agricultural machinery globally. However, last year, owing to the COVID-19 outbreak, sales declined in Europe. For instance, around 89,105 tractors were registered across Europe in the first six months of 2020. The registrations include 23,556 tractors that were 37 kW and under and 65,549 tractors that were 38 kW and above. Germany is the biggest tractor market in Europe. In 2020, all tractor registrations only declined by 2.75% in Germany compared to the first semester of 2019.
Germany also has the largest construction industry in Europe, accounting for nearly 3.3% of the regional GDP. In May 2020, the German Transport Ministry proposed a multibillion-euro stimulus plan aimed at boosting investments toward infrastructure development projects. This stimulus plan includes EUR 2.5 billion for road construction and EUR 750 million for railway platform modernization and expansion.
From January to May 2020, major construction projects were delayed by months in the country. The orders for construction equipment manufacturers at production sites declined by 26% compared to the previous year. In the months of March to May, the new orders were 40% below the previous year's level.
