Market Trends of Europe Online Dating Services Industry
This section covers the major market trends shaping the Europe Online Dating Services Market according to our research experts:
Non Paying Online Dating to Show Significant Growth
- Like other services, online dating service has two different types of business models such as free subscription and paid subscription. The rise in internet penetration in the major parts of the globe has led to an increased usage of smartphones. This factor provides immense opportunity for Non-Paying service players to develop apps that are convenient to use on smartphones.
- Dating apps also tried to foster community-building and address feelings of isolation or fear during the pandemic. Apps, namely Grindr, Lex, Bumble, HER, and Coffee Meets Bagel, hosted online events such as concerts, speed dating, and dating advice sessions, some selective for free.
- Several apps created or unlocked features to facilitate virtual dating. More than simply meeting through apps, virtual dating took the form of multiple online activities and exchanges that people could participate in while physically distancing.
- However, fake profiles on dating sites have made users face a huge loss. Many more losses likely went unreported. Thus the users are reluctant to opt-out of paid subscriptions and are looking for Non-Paying Dating Services.
- The growing usage of smartphones is boosting the online dating services market in Europe by further enabling people living in the remotest area of the region to start using online dating apps.
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Growing Internet penetration is driving the market growth
- According to Ericsson Mobility Report 2021, In western Europe, owing to the continued migration from 2G and 3G, 4G subscriptions grew by 7 percent to account for 80 percent of all mobile subscriptions at the end of 2021. 5G subscription growth was also strong, rising from 5 million in 2020 to 31 million in 2021.
- According to the world economic forum, In 2021, Luxembourg, Denmark, and Spain are witnessing 96%, 95%, and 94% of households, respectively, recording high-speed internet coverage. This will enable the users to download and use online dating apps and allow fast updation of other enhanced features to improve the user experience.
- The European Commission, the EU's government, wants all homes across the EU to have 'gigabit connectivity' by 2030. Moreover, In the European Union, 70% of homes in 2021 had high-speed internet connections, up from 16% in 2013, according to Eurostat.
- Moreover, Wi-Fi is also flourishing indoors; according to a Vodafone study, households across Europe have rapidly shifted to permanent digital-first lifestyles in the wake of the pandemic, with high-quality, reliable, and secure wireless absolute necessities, and homes have up to nine Wi-Fi-enabled devices.
- In December 2021, Germany witnessed the highest number of internet users among all countries in the European Union, which is over 79.1 million, around 95 percent of the entire population, as per Internet World Stats. Such an upsurge of internet users in the region propels the growth of the online dating app services market.
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