Europe Oral Care Market Size (2024 - 2029)

The Europe oral care market is experiencing growth, driven by an increased focus on personal hygiene and dental care practices, particularly during the COVID-19 pandemic. Despite challenges such as reduced sales of mouth fresheners due to mask-wearing, the market has benefited from a heightened demand for oral care products. Toothpaste, toothbrushes, and replacement heads dominate the market, supported by the necessity of maintaining dental hygiene to prevent various oral issues. The popularity of cosmetic dentistry and dental care innovations further contribute to the market's expansion. However, concerns over the potential adverse effects of whitening products pose challenges, highlighting the need for alternative solutions. Supermarkets and hypermarkets play a significant role in the market's distribution, offering consumers a wide range of options, while oral health education initiatives in several European countries enhance awareness and support market growth.

Market Size of Europe Oral Care Industry

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Europe Oral Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.74 %
Market Concentration Medium

Major Players

Europe Oral Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Oral Care Market Analysis

Europe's oral care market is forecasted to register a CAGR of 4.74% over the forecast period.

Oral care, which already plays a significant part in consumers' daily personal care routines, has been mostly unaffected by the COVID-19 pandemic. However, not all oral care categories fared well. During the period when protective face masks were worn to stop the spread of COVID-19, mouth fresheners experienced a significant reduction in sales. Simultaneously, Due to the high risk of COVID-19 transmission, consumers had to restrict their dental appointments and were eager to adopt more strict oral hygiene practices at home. Along with this, there was a general tendency during the pandemic to practice better personal hygiene. therefore increasing the demand for the oral care market in the region.

The European oral care market is largely dominated by toothpaste, toothbrushes, and replacement heads, having registered prominent market shares. Toothpaste is a basic necessity for oral hygiene, and the high price of e-toothbrush are key factor leading to higher market shares of the respective segments. Maintaining dental hygiene through routines, including brushing, cleaning in between teeth, and rinsing, among others, is known as oral care. The procedure helps avoid periodontitis, caries, gingivitis, and other oral and gum problems. A few growth-enabling factors for the market include the rising popularity of cosmetic dentistry, the transforming dental care segment, and products such as teeth whitening gaining popularity in Europe.

However, when these products are used repeatedly, whitening agents like teeth-whitening pens can permanently damage tooth enamel. The loss of the protective enamel layer continuously may lead to sensitive teeth. Teeth-whitening chemicals will probably come into touch with the gum line, which may result in regional discomfort and irritation. Additionally, whitening agents may result in uneven tooth whitening, particularly if some or all of the dentition's teeth are artificial. This could be a market restrainer and provides opportunity and scope for developing alternative methods. The easy availability of various brands under one roof, leading to a quick consumer switch, led supermarkets and hypermarkets to hold the largest market share. Oral health education programs in countries like France, Germany, Ireland, and the United Kingdom also assist market growth due to greater awareness of dental health.

Europe Oral Care Industry Segmentation

Maintaining dental hygiene through routines including brushing, cleaning in between teeth, and rinsing, among others, is the practice of oral care. Dental and gum problems like gingivitis, caries, cavities, and periodontitis are among those that are prevented by practicing oral care. Oral care products are defined as products used for the care of the teeth and the mouth. The European oral care market offers a range of products, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements (manual, electric, battery), toothpaste (pastes, gels, polish, powder), and denture products through supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, and other distribution channels. The study also covers the regional-level analyses of major countries like Spain, the United Kingdom, Germany, France, Italy, and Russia.

Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpaste
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Country
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Oral Care Market Size Summary

The European oral care market is experiencing steady growth, driven by an increasing emphasis on personal hygiene and dental health. The market is predominantly led by essential products such as toothpaste, toothbrushes, and replacement heads, which hold significant market shares due to their necessity in daily oral hygiene routines. The pandemic has further heightened consumer awareness and adoption of strict oral hygiene practices at home, contributing to market expansion. The popularity of cosmetic dentistry and dental care innovations, including teeth whitening products, is also propelling market growth. However, concerns regarding the potential adverse effects of frequent use of whitening agents, such as enamel damage and uneven whitening, present challenges and opportunities for the development of alternative solutions.

Germany stands out as the largest market within Europe, supported by its robust consumer base and extensive beauty and personal care sector. The market is characterized by a mix of small and large companies, with major players like Procter & Gamble, Unilever, and Colgate-Palmolive dominating through strategic partnerships, product innovations, and market expansions. The integration of natural and organic ingredients in oral care products is gaining traction, reflecting a shift towards consumer preferences for safe and effective alternatives. The market's competitive landscape is further shaped by technological advancements and the introduction of personalized oral hygiene solutions, catering to diverse consumer needs across the region.

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Europe Oral Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Breath Fresheners

      2. 2.1.2 Dental Floss

      3. 2.1.3 Denture Care

      4. 2.1.4 Mouthwashes and Rinses

      5. 2.1.5 Toothbrushes and Replacements

      6. 2.1.6 Toothpaste

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Pharmacies And Drug Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Country

      1. 2.3.1 Europe

        1. 2.3.1.1 Spain

        2. 2.3.1.2 United Kingdom

        3. 2.3.1.3 Germany

        4. 2.3.1.4 France

        5. 2.3.1.5 Italy

        6. 2.3.1.6 Russia

        7. 2.3.1.7 Rest of Europe

Europe Oral Care Market Size FAQs

The Europe Oral Care Market is projected to register a CAGR of 4.74% during the forecast period (2024-2029)

Procter & Gamble, Unilever, Colgate-Palmolive Company, GlaxoSmithKline plc and Sunstar Suisse S.A. are the major companies operating in the Europe Oral Care Market.

Europe Oral Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)