Market Share of Europe Over-the-counter (OTC) Drugs Industry
The European OTC market is highly competitive and consists of several major players. Most OTC products are generic drugs; thus, competitive advantage through product innovation is not possible, and major players primarily compete through product branding and competitive pricing practices. Companies like AstraZeneca, GlaxoSmithKline, Bayer, and Cardinal Health hold substantial shares in the European OTC drugs market.
OTC Europe Market Leaders
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Cardinal Health Inc.
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Bayer AG
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GlaxoSmithKline PLC
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Johnson & Johnson
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Novartis AG
*Disclaimer: Major Players sorted in no particular order
