Europe Personal Care Appliances Industry Overview
The leading players in the European personal care appliances market enjoy a dominant presence while various local and regional players are establishing themselves with innovative strategies. Brand loyalty is a high-impact factor, with features being a prime parameter. Companies need to have a strong focus on quality, and this attribute plays a pivotal role in brand positioning. The major players in the market include Procter & Gamble Company, Conair Corporation, Spectrum Brands Holdings Inc., Koninklijke Philips NV, and Coty Inc. Product launches with multifunctional properties under each segment are one of the major strategies, followed by the companies in the region. The global giants are expanding their distribution by launching their products on various online portals to increase their product reach to consumers across the region. The major players are acquiring small firms to consolidate their position in the market.
Europe Personal Care Appliances Market Leaders
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Procter & Gamble Company
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Koninklijke Philips NV
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Spectrum Brands Inc.
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Conair Corporation
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Coty Inc.
- *Disclaimer: Major Players sorted in no particular order
