Market Size of Europe Personal Care Appliances Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 3.21 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Europe Personal Care Appliances Market Analysis
The European Personal Care Appliances Market size is expected to grow from USD 8.05 Billion in 2023, at a CAGR of 3.21% during the forecast period (2023-2028).
The personal care appliances market in Europe is majorly driven by the growing consumer inclination toward maintaining their appearance and extensively looking after their hygiene and health. The personal grooming and maintenance trend is increasingly impacting the millennials and Generation Z customers residing in the region. Additionally, lifestyle upgrades and increasing per capita income of people are primarily supporting the market’s growth by increasing the desirability of advanced personal care appliances that have fewer negative effects on the hair or skin. Such factors are allowing consumers to consider smart oral and hair care appliances to enhance their living style and well-being. Similarly, the rising geriatric population and burden of dental diseases, innovation in technology introducing improved product varieties, and rising oral care problems among children due to poor eating habits are supporting the use of oral care appliances across the region.
Moreover, the expanding market for male grooming products, including skincare, hair care, and grooming tools, has contributed to the overall growth of the industry in the region. Also, as the market is witnessing significant investments from global as well as local players, who are focusing on expanding their product offerings and presence across the region with products for daily use, is accelerating the growth of the market studied. For instance, in July 2021, Velecta, Paris launched hair dryers through the Wavy Store across France. According to the company, the products have been designed to dry hair quickly with several ranges and powder of 1,300 watts to 2,200 watts. According to the company, launched products include ionic technology which was claimed to be designed to minimize the impact of heat on the hair therefore making it less aggressive than a traditional hair dryer. This innovation was asserted to be particularly useful for hair that is already damaged or weakened and for almost daily use of the hair dryer.
Furthermore, rechargeable battery-powered personal care appliances are gaining popularity due to their convenient usage. These appliances are completely portable, making them travel-friendly. Cordless appliances such as hair trimmers, shavers, and epilators are witnessing a high market representation among male & female consumers as these appliances are hassle-free and user-friendly compared to corded personal care appliances. Players are also focused on developing such products to cater to the growing demand. In addition, the rise in penetration of e-commerce is driving manufacturers to establish themselves with online platforms to expand their consumer base and penetrate the market.
Europe Personal Care Appliances Industry Segmentation
Personal care appliances include electric devices used for grooming, beautification, and personal hygiene such as hair dryers, hair straighteners, hair stylers, trimmers, power shavers, epilators, and powered toothbrushes. The European personal care appliances market is segmented by gender, type, distribution channel, and geography. The market by gender is segmented into men, women, and unisex. The market by type is segmented into shaving and grooming, styling, beauty appliances, and oral care. Shaving and grooming are further segmented into shavers, trimmers, and epilators. Similarly, the styling segment is sub-segmented into hair straighteners, hair dryers, hair curlers, and other styling products. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The market by geography is segmented into Spain, the United Kingdom, Germany, France, Italy, Russia, and the Rest of Europe. The market sizing has been done in value terms in USD for all the abovementioned segments.
Gender | |
Men | |
Women | |
Unisex |
Type | ||||||
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Beauty Appliances | ||||||
Oral Care |
Distribution Channel | |
Supermarkets/Hypermarkets | |
Specialty Stores | |
Online Retail Stores | |
Other Distribution Channels |
Geography | |
Spain | |
United Kingdom | |
Germany | |
France | |
Italy | |
Russia | |
Rest of Europe |
Europe Personal Care Appliances Market Size Summary
The European personal care appliances market is experiencing a robust expansion, driven by a growing consumer focus on personal appearance, hygiene, and health. This trend is particularly prominent among millennials and Generation Z, who are increasingly drawn to advanced personal care devices that offer enhanced benefits with minimal adverse effects on hair and skin. The market's growth is further supported by lifestyle upgrades and rising disposable incomes, which encourage the adoption of smart oral and hair care appliances. Additionally, the increasing geriatric population, technological innovations, and the prevalence of dental issues among children are boosting the demand for oral care appliances. The market is also witnessing a surge in male grooming products, including skincare and grooming tools, as well as significant investments from both global and local players aiming to expand their product offerings and market presence.
The popularity of rechargeable battery-powered personal care appliances is on the rise, offering convenience and portability for travel-friendly use. Cordless devices such as hair trimmers, shavers, and epilators are gaining traction due to their user-friendly nature. The growing importance of health, body image, and self-grooming, coupled with changing consumer preferences for sophisticated and high-quality products, is further propelling market growth. Social media's influence in promoting aesthetically appealing looks and the increasing use of hair styling tools like dryers, straighteners, and curlers are also contributing to the market's expansion. Key players are focusing on expanding distribution channels and introducing innovative products to meet the rising demand, while brand loyalty and product quality remain critical factors in maintaining a competitive edge.
Europe Personal Care Appliances Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Increasing Trend of Self Grooming Routine
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1.1.2 Rising Demand for Multi-Functional Appliances
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1.2 Market Restraints
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1.2.1 Enhanced Presence of Counterfeit Products
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitutes
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Gender
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2.1.1 Men
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2.1.2 Women
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2.1.3 Unisex
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2.2 Type
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2.2.1 Shaving and Grooming
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2.2.1.1 Shavers
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2.2.1.2 Trimmers
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2.2.1.3 Epilators
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2.2.2 Styling
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2.2.2.1 Hair Straightener
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2.2.2.2 Hair Dryer
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2.2.2.3 Hair Curler
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2.2.2.4 Other Stylings
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2.2.3 Beauty Appliances
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2.2.4 Oral Care
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Specialty Stores
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2.3.3 Online Retail Stores
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2.3.4 Other Distribution Channels
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2.4 Geography
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2.4.1 Spain
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2.4.2 United Kingdom
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2.4.3 Germany
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2.4.4 France
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2.4.5 Italy
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2.4.6 Russia
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2.4.7 Rest of Europe
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Europe Personal Care Appliances Market Size FAQs
What is the current Europe Personal Care Appliances Market size?
The Europe Personal Care Appliances Market is projected to register a CAGR of 3.21% during the forecast period (2024-2029)
Who are the key players in Europe Personal Care Appliances Market?
Procter & Gamble Company, Koninklijke Philips NV, Spectrum Brands Inc., Conair Corporation and Coty Inc. are the major companies operating in the Europe Personal Care Appliances Market.