Market Size of europe pet nutraceuticals Industry
| Icons | Lable | Value |
|---|---|---|
|
Study Period | 2017 - 2029 |
|
Market Size (2024) | USD 1.67 Billion |
|
|
Market Size (2029) | USD 2.44 Billion |
|
Largest Share by Pets | Dogs |
|
|
CAGR (2024 - 2029) | 7.88 % |
|
Largest Share by Country | United Kingdom |
Major Players |
||
|
||
|
*Disclaimer: Major Players sorted in no particular order |
Europe Pet Nutraceuticals Market Analysis
The Europe Pet Nutraceuticals Market size is estimated at USD 1.67 billion in 2024, and is expected to reach USD 2.44 billion by 2029, growing at a CAGR of 7.88% during the forecast period (2024-2029).
1.67 Billion
Market Size in 2024 (USD)
2.44 Billion
Market Size in 2029 (USD)
4.18 %
CAGR (2017-2023)
7.88 %
CAGR (2024-2029)
Largest Market by Sub Product
26.42 %
value share, Vitamins and Minerals, 2022
Rising pet health concerns have boosted the demand for vitamins and minerals in the region, as these supplements help promote metabolism and immune functions in pets.
Largest Market by Country
14.75 %
value share, United Kingdom, 2022
In the United Kingdom, the high pet population and the rising demand for healthy supplements, including vitamins and minerals, omega-3 fatty acids, and probiotics, have bolstered market growth.
Fastest-growing Market by Sub Product
8.30 %
Projected CAGR, Vitamins and Minerals, 2023-2029
Rising pet populations and the ability of vitamins and minerals to regulate pet body functions and increase resistance to diseases are likely to bolster its demand during the forecast period.
Fastest-growing Market by Country
11.76 %
Projected CAGR, Netherlands, 2023-2029
The rising pet ownership, changing consumer preferences, and increased spending on pet care have boosted the market, along with high company investments, driving faster growth in the country.
Leading Market Player
14.09 %
market share, Nestle (Purina), 2022
Nestle (Purina) has invested heavily in product launches that are focused on pet nutrition, and with the extensive distribution network, the company has become a market leader.
Dogs and cats are the largest consumers of pet nutraceuticals in the region due to the increased focus of pet owners on pet health
- Pet nutraceuticals are designed to provide nutritional and therapeutic benefits to pets. Pet nutraceuticals are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, treats, chews, powders, and liquids. In Europe, pet nutraceuticals accounted for 3% of the pet food market in 2022. The smaller share was because of their higher cost and lack of awareness concerning the usage and handling of nutraceuticals.
- Dogs held the major share of the European pet nutraceuticals market, valued at USD 744.9 million in 2022. The larger share of dogs in the pet nutraceuticals market was associated with their considerably higher population in 2022, which was 30% of the pet population in Europe. The pet nutraceuticals market for dogs grew by 14.2% between 2017 and 2021 because of the increase in dog population and the receptiveness of dog owners toward new pet products.
- Cats also have a majority share of the pet nutraceuticals market in the region; they accounted for a value share of USD 523.4 million in 2022. Cats were also the major pets in terms of population, accounting for 36% of the pet population in 2022. The growing adoption of cats and rising health concerns among cat parents are estimated to drive the usage of nutraceuticals for cats in the region at a CAGR of 7.4% during the forecast period.
- The adoption of other animals and the concerns about their health are increasing. Other animals accounted for a value share of USD 186.1 million in 2022.
- The increasing premiumization and rising pet health concerns are anticipated to drive the pet nutraceuticals market in Europe at a CAGR of 6.6% during the forecast period.
Understand The Key Trends Shaping This Market
The United Kingdom dominated the market with the presence of its highly established distribution network for pet food
- Europe represents a significant presence in the global pet nutraceutical market, with a pet population of 109.7 million in 2022. Pet nutraceuticals constitute around 3.0% of the total European pet food market. The pet owners in the region demonstrate a growing focus on pet health and well-being driven by increased pet humanization. This evolving mindset among pet owners stimulates the demand for pet nutraceutical products.
- Among European countries, the United Kingdom occupied the largest market share, accounting for about 14.7% of the market value, which was valued at about USD 214.4 million in 2022. This larger market share in the United Kingdom is mainly attributed to the fact that pet owners in the United Kingdom are becoming increasingly aware of the importance of providing optimal nutrition for their pets. They recognize that pet supplements play a crucial role in maintaining their pet's health. More than a third of pet food buyers in the United States agree that supplements are the most efficient means of delivering functional benefits to pets.
- Germany and France followed as the second and third largest markets for pet supplements in the region, with market values of USD 184.1 million and USD 160.0 million, respectively, in 2022. The substantial market shares of these countries can be attributed to the increasing trend of pet ownership and the corresponding rise in pet expenditures.
- As pet owners throughout the region continue to recognize the advantages of pet nutraceuticals and place a stronger emphasis on their pets' health and well-being, the European pet nutraceuticals market is anticipated to register a CAGR of 6.5% during the forecast period.
Europe Pet Nutraceuticals Industry Segmentation
Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
- Pet nutraceuticals are designed to provide nutritional and therapeutic benefits to pets. Pet nutraceuticals are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, treats, chews, powders, and liquids. In Europe, pet nutraceuticals accounted for 3% of the pet food market in 2022. The smaller share was because of their higher cost and lack of awareness concerning the usage and handling of nutraceuticals.
- Dogs held the major share of the European pet nutraceuticals market, valued at USD 744.9 million in 2022. The larger share of dogs in the pet nutraceuticals market was associated with their considerably higher population in 2022, which was 30% of the pet population in Europe. The pet nutraceuticals market for dogs grew by 14.2% between 2017 and 2021 because of the increase in dog population and the receptiveness of dog owners toward new pet products.
- Cats also have a majority share of the pet nutraceuticals market in the region; they accounted for a value share of USD 523.4 million in 2022. Cats were also the major pets in terms of population, accounting for 36% of the pet population in 2022. The growing adoption of cats and rising health concerns among cat parents are estimated to drive the usage of nutraceuticals for cats in the region at a CAGR of 7.4% during the forecast period.
- The adoption of other animals and the concerns about their health are increasing. Other animals accounted for a value share of USD 186.1 million in 2022.
- The increasing premiumization and rising pet health concerns are anticipated to drive the pet nutraceuticals market in Europe at a CAGR of 6.6% during the forecast period.
| Sub Product | |
| Milk Bioactives | |
| Omega-3 Fatty Acids | |
| Probiotics | |
| Proteins and Peptides | |
| Vitamins and Minerals | |
| Other Nutraceuticals |
| Pets | |
| Cats | |
| Dogs | |
| Other Pets |
| Distribution Channel | |
| Convenience Stores | |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels |
| Country | |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Poland | |
| Russia | |
| Spain | |
| United Kingdom | |
| Rest of Europe |
Need A Different Region Or Segment?
Europe Pet Nutraceuticals Market Size Summary
The European pet nutraceuticals market is experiencing significant growth, driven by an increasing focus on pet health and well-being. These products, which offer nutritional and therapeutic benefits beyond basic nutrition, are available in various forms such as supplements, treats, and powders. Despite their higher cost and limited awareness, pet nutraceuticals accounted for a notable portion of the pet food market in Europe. Dogs and cats dominate the market, with dogs holding a major share due to their larger population and the receptiveness of their owners towards new products. The growing adoption of cats, particularly in countries like Russia, Germany, and the United Kingdom, is also contributing to the market's expansion. The trend of pet humanization, where pets are treated with the same care as family members, is further fueling the demand for these premium products.
The market is characterized by a fragmented landscape with key players such as ADM, Mars Incorporated, Nestle (Purina), Vetoquinol, and Virbac leading the charge. The COVID-19 pandemic has accelerated the shift towards online sales, with e-commerce platforms like Amazon gaining significant traction in pet food sales. This shift, coupled with the rising trend of premiumization and increased pet expenditure, is expected to drive the market's growth. The United Kingdom, Germany, and France are among the largest markets, with pet owners increasingly recognizing the importance of optimal nutrition for their pets. As pet parents continue to prioritize their pets' health, the European pet nutraceuticals market is poised for robust growth in the coming years.
Europe Pet Nutraceuticals Market Size - Table of Contents
-
1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
-
1.1 Sub Product
-
1.1.1 Milk Bioactives
-
1.1.2 Omega-3 Fatty Acids
-
1.1.3 Probiotics
-
1.1.4 Proteins and Peptides
-
1.1.5 Vitamins and Minerals
-
1.1.6 Other Nutraceuticals
-
-
1.2 Pets
-
1.2.1 Cats
-
1.2.2 Dogs
-
1.2.3 Other Pets
-
-
1.3 Distribution Channel
-
1.3.1 Convenience Stores
-
1.3.2 Online Channel
-
1.3.3 Specialty Stores
-
1.3.4 Supermarkets/Hypermarkets
-
1.3.5 Other Channels
-
-
1.4 Country
-
1.4.1 France
-
1.4.2 Germany
-
1.4.3 Italy
-
1.4.4 Netherlands
-
1.4.5 Poland
-
1.4.6 Russia
-
1.4.7 Spain
-
1.4.8 United Kingdom
-
1.4.9 Rest of Europe
-
-
Europe Pet Nutraceuticals Market Size FAQs
How big is the Europe Pet Nutraceuticals Market?
The Europe Pet Nutraceuticals Market size is expected to reach USD 1.67 billion in 2024 and grow at a CAGR of 7.88% to reach USD 2.44 billion by 2029.
What is the current Europe Pet Nutraceuticals Market size?
In 2024, the Europe Pet Nutraceuticals Market size is expected to reach USD 1.67 billion.
