Europe Pet Nutraceuticals Market Size

The Europe Pet Nutraceuticals Market is experiencing growth driven by an increasing focus on pet health and well-being, which is enhancing the market's overall size. This market, comprising products that offer nutritional and therapeutic benefits beyond basic nutrition, is expanding as pet owners become more aware of the importance of such supplements. The market's expansion is particularly notable in countries like the United Kingdom, Germany, and France, where pet ownership and expenditures are rising. The growing adoption of pets, coupled with health concerns, is further propelling the market's growth trajectory.

INSTANT ACCESS

Home Market Analysis Animal Nutrition & Wellness Research Pet Care Research Pet Food Research Pet Nutraceuticals Research Europe Pet Food Nutraceuticals Industry Market Size

Market Size of europe pet nutraceuticals Industry

Europe Pet Nutraceuticals Market Summary
share button
svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 1.67 Billion
svg icon Market Size (2029) USD 2.44 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 7.88 %
svg icon Largest Share by Country United Kingdom

Major Players

Europe Pet Nutraceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

WHY BUY FROM US?

1. CRISP & INSIGHTFUL
2. TRUE BOTTOM-UP
3. EXHAUSTIVENESS
4. TRANSPARENCY
5. CONVENIENCE
KNOW MORE

Europe Pet Nutraceuticals Market Analysis

The Europe Pet Nutraceuticals Market size is estimated at USD 1.67 billion in 2024, and is expected to reach USD 2.44 billion by 2029, growing at a CAGR of 7.88% during the forecast period (2024-2029).

1.67 Billion

Market Size in 2024 (USD)

2.44 Billion

Market Size in 2029 (USD)

4.18 %

CAGR (2017-2023)

7.88 %

CAGR (2024-2029)

Largest Market by Sub Product

26.42 %

value share, Vitamins and Minerals, 2022

Icon image

Rising pet health concerns have boosted the demand for vitamins and minerals in the region, as these supplements help promote metabolism and immune functions in pets.

Largest Market by Country

14.75 %

value share, United Kingdom, 2022

Icon image

In the United Kingdom, the high pet population and the rising demand for healthy supplements, including vitamins and minerals, omega-3 fatty acids, and probiotics, have bolstered market growth.

Fastest-growing Market by Sub Product

8.30 %

Projected CAGR, Vitamins and Minerals, 2023-2029

Icon image

Rising pet populations and the ability of vitamins and minerals to regulate pet body functions and increase resistance to diseases are likely to bolster its demand during the forecast period.

Fastest-growing Market by Country

11.76 %

Projected CAGR, Netherlands, 2023-2029

Icon image

The rising pet ownership, changing consumer preferences, and increased spending on pet care have boosted the market, along with high company investments, driving faster growth in the country.

Leading Market Player

14.09 %

market share, Nestle (Purina), 2022

Icon image

Nestle (Purina) has invested heavily in product launches that are focused on pet nutrition, and with the extensive distribution network, the company has become a market leader.

Dogs and cats are the largest consumers of pet nutraceuticals in the region due to the increased focus of pet owners on pet health

  • Pet nutraceuticals are designed to provide nutritional and therapeutic benefits to pets. Pet nutraceuticals are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, treats, chews, powders, and liquids. In Europe, pet nutraceuticals accounted for 3% of the pet food market in 2022. The smaller share was because of their higher cost and lack of awareness concerning the usage and handling of nutraceuticals.
  • Dogs held the major share of the European pet nutraceuticals market, valued at USD 744.9 million in 2022. The larger share of dogs in the pet nutraceuticals market was associated with their considerably higher population in 2022, which was 30% of the pet population in Europe. The pet nutraceuticals market for dogs grew by 14.2% between 2017 and 2021 because of the increase in dog population and the receptiveness of dog owners toward new pet products.
  • Cats also have a majority share of the pet nutraceuticals market in the region; they accounted for a value share of USD 523.4 million in 2022. Cats were also the major pets in terms of population, accounting for 36% of the pet population in 2022. The growing adoption of cats and rising health concerns among cat parents are estimated to drive the usage of nutraceuticals for cats in the region at a CAGR of 7.4% during the forecast period.
  • The adoption of other animals and the concerns about their health are increasing. Other animals accounted for a value share of USD 186.1 million in 2022.
  • The increasing premiumization and rising pet health concerns are anticipated to drive the pet nutraceuticals market in Europe at a CAGR of 6.6% during the forecast period.
Europe Pet Nutraceuticals Market

The United Kingdom dominated the market with the presence of its highly established distribution network for pet food

  • Europe represents a significant presence in the global pet nutraceutical market, with a pet population of 109.7 million in 2022. Pet nutraceuticals constitute around 3.0% of the total European pet food market. The pet owners in the region demonstrate a growing focus on pet health and well-being driven by increased pet humanization. This evolving mindset among pet owners stimulates the demand for pet nutraceutical products.
  • Among European countries, the United Kingdom occupied the largest market share, accounting for about 14.7% of the market value, which was valued at about USD 214.4 million in 2022. This larger market share in the United Kingdom is mainly attributed to the fact that pet owners in the United Kingdom are becoming increasingly aware of the importance of providing optimal nutrition for their pets. They recognize that pet supplements play a crucial role in maintaining their pet's health. More than a third of pet food buyers in the United States agree that supplements are the most efficient means of delivering functional benefits to pets.
  • Germany and France followed as the second and third largest markets for pet supplements in the region, with market values of USD 184.1 million and USD 160.0 million, respectively, in 2022. The substantial market shares of these countries can be attributed to the increasing trend of pet ownership and the corresponding rise in pet expenditures.
  • As pet owners throughout the region continue to recognize the advantages of pet nutraceuticals and place a stronger emphasis on their pets' health and well-being, the European pet nutraceuticals market is anticipated to register a CAGR of 6.5% during the forecast period.

Europe Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.

  • Pet nutraceuticals are designed to provide nutritional and therapeutic benefits to pets. Pet nutraceuticals are derived from food sources that provide health benefits beyond basic nutrition. These products are available in various forms, such as supplements, treats, chews, powders, and liquids. In Europe, pet nutraceuticals accounted for 3% of the pet food market in 2022. The smaller share was because of their higher cost and lack of awareness concerning the usage and handling of nutraceuticals.
  • Dogs held the major share of the European pet nutraceuticals market, valued at USD 744.9 million in 2022. The larger share of dogs in the pet nutraceuticals market was associated with their considerably higher population in 2022, which was 30% of the pet population in Europe. The pet nutraceuticals market for dogs grew by 14.2% between 2017 and 2021 because of the increase in dog population and the receptiveness of dog owners toward new pet products.
  • Cats also have a majority share of the pet nutraceuticals market in the region; they accounted for a value share of USD 523.4 million in 2022. Cats were also the major pets in terms of population, accounting for 36% of the pet population in 2022. The growing adoption of cats and rising health concerns among cat parents are estimated to drive the usage of nutraceuticals for cats in the region at a CAGR of 7.4% during the forecast period.
  • The adoption of other animals and the concerns about their health are increasing. Other animals accounted for a value share of USD 186.1 million in 2022.
  • The increasing premiumization and rising pet health concerns are anticipated to drive the pet nutraceuticals market in Europe at a CAGR of 6.6% during the forecast period.
Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
Need A Different Region Or Segment?
Customize Now

Europe Pet Nutraceuticals Market Size Summary

The European pet nutraceuticals market is experiencing significant growth, driven by an increasing focus on pet health and well-being. These products, which offer nutritional and therapeutic benefits beyond basic nutrition, are available in various forms such as supplements, treats, and powders. Despite their higher cost and limited awareness, pet nutraceuticals accounted for a notable portion of the pet food market in Europe. Dogs and cats dominate the market, with dogs holding a major share due to their larger population and the receptiveness of their owners towards new products. The growing adoption of cats, particularly in countries like Russia, Germany, and the United Kingdom, is also contributing to the market's expansion. The trend of pet humanization, where pets are treated with the same care as family members, is further fueling the demand for these premium products.

The market is characterized by a fragmented landscape with key players such as ADM, Mars Incorporated, Nestle (Purina), Vetoquinol, and Virbac leading the charge. The COVID-19 pandemic has accelerated the shift towards online sales, with e-commerce platforms like Amazon gaining significant traction in pet food sales. This shift, coupled with the rising trend of premiumization and increased pet expenditure, is expected to drive the market's growth. The United Kingdom, Germany, and France are among the largest markets, with pet owners increasingly recognizing the importance of optimal nutrition for their pets. As pet parents continue to prioritize their pets' health, the European pet nutraceuticals market is poised for robust growth in the coming years.

Explore More >

Europe Pet Nutraceuticals Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Milk Bioactives

      2. 1.1.2 Omega-3 Fatty Acids

      3. 1.1.3 Probiotics

      4. 1.1.4 Proteins and Peptides

      5. 1.1.5 Vitamins and Minerals

      6. 1.1.6 Other Nutraceuticals

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 France

      2. 1.4.2 Germany

      3. 1.4.3 Italy

      4. 1.4.4 Netherlands

      5. 1.4.5 Poland

      6. 1.4.6 Russia

      7. 1.4.7 Spain

      8. 1.4.8 United Kingdom

      9. 1.4.9 Rest of Europe

Europe Pet Nutraceuticals Market Size FAQs

The Europe Pet Nutraceuticals Market size is expected to reach USD 1.67 billion in 2024 and grow at a CAGR of 7.88% to reach USD 2.44 billion by 2029.

In 2024, the Europe Pet Nutraceuticals Market size is expected to reach USD 1.67 billion.

Europe Pet Nutraceuticals Market Report Snapshots

Europe Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029