Europe Pet Treats Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 8.31 Billion |
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Market Size (2029) | USD 12.43 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 8.39 % |
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Largest Share by Country | France |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Pet Treats Market Analysis
The Europe Pet Treats Market size is estimated at USD 8.31 billion in 2024, and is expected to reach USD 12.43 billion by 2029, growing at a CAGR of 8.39% during the forecast period (2024-2029).
8.31 Billion
Market Size in 2024 (USD)
12.43 Billion
Market Size in 2029 (USD)
6.23 %
CAGR (2017-2023)
8.39 %
CAGR (2024-2029)
Largest Market by Sub Product
24 %
value share, Crunchy Treats, 2022
The consumption of crunchy treats is rising due to the increasing pet population, as these treats have a long-lasting shelf life and health benefits like promoting dental hygiene.
Largest Market by Country
16.35 %
value share, France, 2022
France's high pet-owning population and consumer spending on functional and naturally made treats such as dental and freeze-dried treats have contributed to the market growth.
Fastest-growing Market by Sub Product
9.61 %
Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029
The increasing demand for natural and minimal processed treats that are free from preservatives, as many owners are spending more on these treats, is likely to bolster the market growth.
Fastest-growing Market by Country
17.26 %
Projected CAGR, Poland, 2023-2029
The rising pet ownership rates and the increasing demand for healthy treats that support the pet's health are the major factors influencing the market growth in Poland.
Leading Market Player
14.72 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the market leader, as the company has primarily focused on extensive product launches under Pedigree, Sheba, and Greenies brands in the region.
Dogs held the major share of the market due to a shift in demand toward more premium dog treats and their higher population
- The pet treats market in Europe has experienced a significant shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients that are free from artificial additives. This trend is driven by the growing awareness about the significance of nutrition in the well-being of pets.
- Among animals, the dogs segment held the highest share of the pet treats market in the region, accounting for 47.2% in 2022. This higher share can primarily be attributed to the large population of dogs compared to other pets and a shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to register a CAGR of 8.0% during the forecast period.
- Cats held the second-largest market share, accounting for 34.9% in 2022, due to their popularity as pets, low maintenance requirements, and increased use of commercial treats for cats across the region in training, rewarding, and maintaining their dental health.
- Despite other pets, such as birds, fish, and rodents, accounting for 33.8% of the pet population in the region, they held a share of 17.9% in 2022. This lower share can be attributed to their smaller size, resulting in lower food requirements compared to larger pets. There is a growing interest in these animals as pets as they have relatively low maintenance compared to dogs and cats.
- The increasing awareness among pet owners and the growing population of pets in the region are anticipated to drive the growth of the pet treats market during the forecast period.
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France and Germany are the major treat markets due to increasing disposable incomes, pet humanization, and preferences to strengthen the bond with pets
- In 2022, Europe emerged as one of the largest markets in the global pet treats market, with a market value of USD 7.57 billion. Pet treats are a significant segment in the European pet food market, playing a vital role in developing a strong bond with pets and pet owners. As a result, pet treats accounted for about 15.9% of the European pet food market.
- France dominated the European pet treats market, with a market value of USD 1.23 billion in 2022. This can be attributed to several factors, including the large population of pets in the country, which was estimated to be over 38.4 million in 2022. Additionally, the country's increasing disposable income, the prevailing trend of pet humanization, and evolving consumer preferences to strengthen the bond with their pets have contributed to the strong market presence.
- Germany and the United Kingdom are the second and third largest countries in the European pet treats market, representing market values of USD 1.10 billion and USD 886.0 million, respectively, in 2022. This is due to the strong pet ownership culture, along with the emphasis on pet well-being and health, which has fueled the demand for premium and specialized pet treats. The combination of these factors has contributed to France and Germany's prominent positions in the European pet treats market.
- Poland has emerged as the fastest-growing country in the European pet treats market, with an estimated CAGR of 17.2% during the forecast period. The evolving consumer preferences, growing pet population, and increased awareness of pet nutrition have directly translated into higher demand for pet treats.
- The growing pet population, increased disposable incomes, and pet adoption in Europe are estimated to fuel the growth of the market during the forecast period.
Europe Pet Treats Market Trends
Cats are the major companion animals adopted in Europe due to their adaptability to small spaces and their reputation as a symbol of good luck
- In Europe, cats are the major pets adopted by people, and they accounted for 36.4% of the total pet population in 2022. The high adoption of cats is mainly due to their adaptability to smaller living spaces and their ability to stay indoors without feeling cooped up. In some European countries, including the United Kingdom, Germany, and Russia, cats are considered to be symbols of good luck or fortune.
- Owning pets creates a sense of companionship, affection, protection, and unique bonds with the owners. Therefore, 90 million EU households had cats as pets in 2021, representing 46% of the households. The European cat population has been steadily rising over the years, which grew by 14.9% from 2017 to 2022. The higher adoption of cats as pets after the pandemic can be mainly attributed to the rising pet humanization stimulated by loneliness and remote work. For instance, from 2020 to 2022, the cat population in Europe grew by 7.1%.
- In Europe, Russia has a large cat population, accounting for 19.6% of the total population in the region, followed by Germany (14.8%), France (13.2%), and the United Kingdom (11.1%). There is a cultural affinity for cats in Russia, with many Russian literary works featuring cats as important characters. They are also considered a symbol of good luck in Russian folklore. European Shorthair, Chartreux, Russian Blue, and Siberian are among the major cat breeds adopted in Russia and the region.
- The adoption of harmonized rules for traveling with pets, growing online sales of cats, relatively lower maintenance, and urban living are some of the major factors driving the cat population in the region.
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Dogs accounted for higher pet expenditure than other pets due to the higher per capita consumption and cravings
- Pet expenditure in Europe increased during the historical period due to a growth in spending on different types of food and growing premiumization amid rising concerns of pet parents about the health of their pets. These factors increased the pet expenditure per animal by 22.7% between 2017 and 2022. In 2022, dogs had the largest share of 47.8% due to their higher consumption of pet food than cats and the rising demand for premium pet food for dogs. For instance, in the United Kingdom, people's average pet food expense was USD 330 in 2022, which is more than a cat's food expense of USD 150. Dogs are also provided with services such as pet grooming and pet training for socialization with other dogs.
- Pet parents are providing premium brand products to their pets, including cats and dogs. Brands such as Royal Canin, Purina, and Whiskas are gaining popularity among pet parents due to the growing pet humanization and increasing disposable incomes. The medium-priced pet food segment is also growing due to improvements in the pet food nutrition offered by the products in this segment.
- During the COVID-19 pandemic, sales of pet treats through online channels increased due to the limited product offerings at supermarkets compared to e-commerce websites due to lockdowns and the convenience of shopping online. Amazon became a leader in pet food sales in the United Kingdom, and the website has received more than 579 million visits annually since the pandemic.
- The higher consumption of premium pet food and growing awareness about the benefits of healthy, nutritious pet food are boosting pet expenditure in the region.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The growing dog-friendly ecosystem in the region is driving the adoption of dogs from animal shelters and rescue organizations
- Dogs accounted for higher pet expenditure than other pets due to the higher per capita consumption and cravings
- The rising popularity of other animals and the growing availability of acquisition channels for the adoption of other animals are driving the market for other pets
Europe Pet Treats Industry Overview
The Europe Pet Treats Market is fragmented, with the top five companies occupying 29.20%. The major players in this market are ADM, Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated and Nestle (Purina) (sorted alphabetically).
Europe Pet Treats Market Leaders
ADM
Affinity Petcare SA
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
Mars Incorporated
Nestle (Purina)
Other important companies include Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), General Mills Inc., Heristo aktiengesellschaft, Vafo Praha, s.r.o., Virbac.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Pet Treats Market News
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
- May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Europe Pet Treats Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Sub Product
- 5.1.1 Crunchy Treats
- 5.1.2 Dental Treats
- 5.1.3 Freeze-dried and Jerky Treats
- 5.1.4 Soft & Chewy Treats
- 5.1.5 Other Treats
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
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5.4 Country
- 5.4.1 France
- 5.4.2 Germany
- 5.4.3 Italy
- 5.4.4 Netherlands
- 5.4.5 Poland
- 5.4.6 Russia
- 5.4.7 Spain
- 5.4.8 United Kingdom
- 5.4.9 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Affinity Petcare SA
- 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
- 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.5 General Mills Inc.
- 6.4.6 Heristo aktiengesellschaft
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 Vafo Praha, s.r.o.
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, EUROPE, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, EUROPE, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, EUROPE, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, EUROPE, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, EUROPE, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, EUROPE, 2017 - 2022
- Figure 7:
- VOLUME OF PET TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 8:
- VALUE OF PET TREATS, USD, EUROPE, 2017 - 2029
- Figure 9:
- VOLUME OF PET TREATS BY SUB PRODUCT CATEGORIES, METRIC TON, EUROPE, 2017 - 2029
- Figure 10:
- VALUE OF PET TREATS BY SUB PRODUCT CATEGORIES, USD, EUROPE, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF CRUNCHY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 14:
- VALUE OF CRUNCHY TREATS, USD, EUROPE, 2017 - 2029
- Figure 15:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 16:
- VOLUME OF DENTAL TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 17:
- VALUE OF DENTAL TREATS, USD, EUROPE, 2017 - 2029
- Figure 18:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 19:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 20:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, EUROPE, 2017 - 2029
- Figure 21:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 22:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 23:
- VALUE OF SOFT & CHEWY TREATS, USD, EUROPE, 2017 - 2029
- Figure 24:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 25:
- VOLUME OF OTHER TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 26:
- VALUE OF OTHER TREATS, USD, EUROPE, 2017 - 2029
- Figure 27:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 AND 2029
- Figure 28:
- VOLUME OF PET TREATS BY PET TYPE, METRIC TON, EUROPE, 2017 - 2029
- Figure 29:
- VALUE OF PET TREATS BY PET TYPE, USD, EUROPE, 2017 - 2029
- Figure 30:
- VOLUME SHARE OF PET TREATS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 31:
- VALUE SHARE OF PET TREATS BY PET TYPE, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 32:
- VOLUME OF PET CAT TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 33:
- VALUE OF PET CAT TREATS, USD, EUROPE, 2017 - 2029
- Figure 34:
- VALUE SHARE OF PET CAT TREATS BY PET TREATS CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 35:
- VOLUME OF PET DOG TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 36:
- VALUE OF PET DOG TREATS, USD, EUROPE, 2017 - 2029
- Figure 37:
- VALUE SHARE OF PET DOG TREATS BY PET TREATS CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 38:
- VOLUME OF OTHER PETS TREATS, METRIC TON, EUROPE, 2017 - 2029
- Figure 39:
- VALUE OF OTHER PETS TREATS, USD, EUROPE, 2017 - 2029
- Figure 40:
- VALUE SHARE OF OTHER PETS TREATS BY PET TREATS CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 41:
- VOLUME OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 42:
- VALUE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 43:
- VOLUME SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 44:
- VALUE SHARE OF PET TREATS SOLD VIA DISTRIBUTION CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 45:
- VOLUME OF PET TREATS SOLD VIA CONVENIENCE STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 46:
- VALUE OF PET TREATS SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
- Figure 47:
- VALUE SHARE OF PET TREATS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 48:
- VOLUME OF PET TREATS SOLD VIA ONLINE CHANNEL, METRIC TON, EUROPE, 2017 - 2029
- Figure 49:
- VALUE OF PET TREATS SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PET TREATS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 51:
- VOLUME OF PET TREATS SOLD VIA SPECIALTY STORES, METRIC TON, EUROPE, 2017 - 2029
- Figure 52:
- VALUE OF PET TREATS SOLD VIA SPECIALTY STORES, USD, EUROPE, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PET TREATS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 54:
- VOLUME OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, EUROPE, 2017 - 2029
- Figure 55:
- VALUE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, EUROPE, 2017 - 2029
- Figure 56:
- VALUE SHARE OF PET TREATS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 57:
- VOLUME OF PET TREATS SOLD VIA OTHER CHANNELS, METRIC TON, EUROPE, 2017 - 2029
- Figure 58:
- VALUE OF PET TREATS SOLD VIA OTHER CHANNELS, USD, EUROPE, 2017 - 2029
- Figure 59:
- VALUE SHARE OF PET TREATS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, EUROPE, 2022 AND 2029
- Figure 60:
- VOLUME OF PET TREATS BY COUNTRY, METRIC TON, EUROPE, 2017 - 2029
- Figure 61:
- VALUE OF PET TREATS BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 62:
- VOLUME SHARE OF PET TREATS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 63:
- VALUE SHARE OF PET TREATS BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 64:
- VOLUME OF PET TREATS, METRIC TON, FRANCE, 2017 - 2029
- Figure 65:
- VALUE OF PET TREATS, USD, FRANCE, 2017 - 2029
- Figure 66:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, FRANCE, 2022 AND 2029
- Figure 67:
- VOLUME OF PET TREATS, METRIC TON, GERMANY, 2017 - 2029
- Figure 68:
- VALUE OF PET TREATS, USD, GERMANY, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, GERMANY, 2022 AND 2029
- Figure 70:
- VOLUME OF PET TREATS, METRIC TON, ITALY, 2017 - 2029
- Figure 71:
- VALUE OF PET TREATS, USD, ITALY, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, ITALY, 2022 AND 2029
- Figure 73:
- VOLUME OF PET TREATS, METRIC TON, NETHERLANDS, 2017 - 2029
- Figure 74:
- VALUE OF PET TREATS, USD, NETHERLANDS, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, NETHERLANDS, 2022 AND 2029
- Figure 76:
- VOLUME OF PET TREATS, METRIC TON, POLAND, 2017 - 2029
- Figure 77:
- VALUE OF PET TREATS, USD, POLAND, 2017 - 2029
- Figure 78:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, POLAND, 2022 AND 2029
- Figure 79:
- VOLUME OF PET TREATS, METRIC TON, RUSSIA, 2017 - 2029
- Figure 80:
- VALUE OF PET TREATS, USD, RUSSIA, 2017 - 2029
- Figure 81:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, RUSSIA, 2022 AND 2029
- Figure 82:
- VOLUME OF PET TREATS, METRIC TON, SPAIN, 2017 - 2029
- Figure 83:
- VALUE OF PET TREATS, USD, SPAIN, 2017 - 2029
- Figure 84:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, SPAIN, 2022 AND 2029
- Figure 85:
- VOLUME OF PET TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
- Figure 86:
- VALUE OF PET TREATS, USD, UNITED KINGDOM, 2017 - 2029
- Figure 87:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, UNITED KINGDOM, 2022 AND 2029
- Figure 88:
- VOLUME OF PET TREATS, METRIC TON, REST OF EUROPE, 2017 - 2029
- Figure 89:
- VALUE OF PET TREATS, USD, REST OF EUROPE, 2017 - 2029
- Figure 90:
- VALUE SHARE OF PET TREATS BY SUB PRODUCT, %, REST OF EUROPE, 2022 AND 2029
- Figure 91:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2023
- Figure 92:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2023
- Figure 93:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022
Europe Pet Treats Industry Segmentation
Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.
- The pet treats market in Europe has experienced a significant shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients that are free from artificial additives. This trend is driven by the growing awareness about the significance of nutrition in the well-being of pets.
- Among animals, the dogs segment held the highest share of the pet treats market in the region, accounting for 47.2% in 2022. This higher share can primarily be attributed to the large population of dogs compared to other pets and a shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to register a CAGR of 8.0% during the forecast period.
- Cats held the second-largest market share, accounting for 34.9% in 2022, due to their popularity as pets, low maintenance requirements, and increased use of commercial treats for cats across the region in training, rewarding, and maintaining their dental health.
- Despite other pets, such as birds, fish, and rodents, accounting for 33.8% of the pet population in the region, they held a share of 17.9% in 2022. This lower share can be attributed to their smaller size, resulting in lower food requirements compared to larger pets. There is a growing interest in these animals as pets as they have relatively low maintenance compared to dogs and cats.
- The increasing awareness among pet owners and the growing population of pets in the region are anticipated to drive the growth of the pet treats market during the forecast period.
| Sub Product | Crunchy Treats |
| Dental Treats | |
| Freeze-dried and Jerky Treats | |
| Soft & Chewy Treats | |
| Other Treats | |
| Pets | Cats |
| Dogs | |
| Other Pets | |
| Distribution Channel | Convenience Stores |
| Online Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Other Channels | |
| Country | France |
| Germany | |
| Italy | |
| Netherlands | |
| Poland | |
| Russia | |
| Spain | |
| United Kingdom | |
| Rest of Europe |
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Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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