Market Trends of Europe Phytosterols Industry
This section covers the major market trends shaping the Europe Phytosterols Market according to our research experts:
Prevelance of cardiovascular disease
In European countries cardiovascular diseases are one of the leading cause of mortality and a major cause of morbidity among the population. This in turn has incresed the application of Phytosterols in pharmaceutical industries as it helps to provide protection against cardiovascular diseases, reduce intestinal cholesterol absorption, control prostate enlargement, and help in reducing blood sugar level and inflammation. The European Union has made it mandatory for the manufacturers to label their products with the content of phytosterol and also to mention that it is only for the usage of consumers with heart diseases.
Food and Beverage Industry Holding Largest Market Share
The food and beverage industry is holding the largest market shae of phytostrols in the region. Food items, like spreads and milk type products, like yogurt and yogurt drinks, are most commonly available. Finland and the Netherlands have the largest variety of the available product type, followed by Belgium, Germany, and the United Kingdom. To take advantage of the cholesterol lowering effect of phytosterol, the manufacturers are coming up with products infused with plant sterols. For instance, the UK-based company, Raisio, has inculcated plant sterols in yogurt drinks, bars, spreads, and soft chews. The rising demand for nutritional drinks is expected to boost the demand for phytosterol in the European Market.
