Europe Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Europe Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed), by Distribution Channel (Off-Trade, On-Trade) and by Country (France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

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Europe Poultry Meat Market Size

Europe Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 56.15 Billion
svg icon Market Size (2029) USD 58.70 Billion
svg icon Largest Share by Distribution Channel Off-Trade
svg icon CAGR (2024 - 2029) 0.89 %
svg icon Largest Share by Country Russia

Major Players

Europe Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Poultry Meat Market Analysis

The Europe Poultry Meat Market size is estimated at 56.15 billion USD in 2024, and is expected to reach 58.70 billion USD by 2029, growing at a CAGR of 0.89% during the forecast period (2024-2029).

56.15 Billion

Market Size in 2024 (USD)

58.70 Billion

Market Size in 2029 (USD)

2.91 %

CAGR (2017-2023)

0.89 %

CAGR (2024-2029)

Largest Market by Country

15.26 %

value share, Russia, 2023

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Russia is a major exporter of poultry meat to various countries due to its significant production growth, thus solidifying its position as the region's leading poultry producer.

Largest Market by Form

39.42 %

value share, Frozen, 2023

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The demand for frozen meat has surged due to the quick expansion of retail outlets, supermarkets, proper refrigeration facilities, and better production facilities.

Fastest-growing Market by Country

1.09 %

Projected CAGR, Netherlands, 2024-2029

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The Netherlands has a well-established food industry and efficient logistics. The country exports processed poultry products to other European countries, contributing to the growth.

Fastest-growing Market by Form

1.31 %

Projected CAGR, Processed, 2024-2029

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The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.

Leading Market Player

3.44 %

market share, Cargill Inc., 2022

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Cargill's Poultry division is fully operational, with a wide range of production and processing capabilities, allowing it to efficiently meet the demand for poultry meat.

Increased tourist arrivals propelling the market growth

  • The off-trade channel is projected to be the fastest-growing distribution channel in Europe, registering a CAGR of 0.96% by value during the forecast period. This growth is primarily attributed to the growing demand for frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are readily available in most supermarkets and online stores of various brands, such as Tyson Foods, Foster Farms, TGI Fridays, and Avara Foods.
  • Poultry meat through on-trade channels registered a CAGR of 2.99% by value from 2017 to 2022 and is anticipated to register a CAGR of 0.81% by value during the forecast period. Poultry meat sales are increasing due to the rise in the number of foodservice outlets and consumers' demand for restaurant food consumption. Services primarily stock frozen and processed poultry meat due to their high quality. Around 426 million nights were spent at tourist accommodation establishments in the European Union in the first quarter of 2023, up by 28% compared with the same period in 2022. About 76 million more hotel nights were spent in the first three months of 2023 compared with one year earlier (+32%). Thus, the increased tourism is fueling the sales of poultry meat in the region.
  • The online channel sub-segment is the fastest-growing off-trade channel in the market. It is projected to register a CAGR of 6.40% by value during the forecast period. This is attributed to the increased internet penetration rate in the region. The number of online shoppers has increased considerably over the last few years. In 2022, around 70-75% of the EU population were involved in online shopping. Around 35% ordered meals from restaurants, fast-food chains, and catering services.
Europe Poultry Meat Market

Rising consumption of poultry meat boosting the market growth

  • In Europe, the overall sales value of poultry meat registered a CAGR of 3.99% by value during 2017-2022. This boost was primarily due to the rising consumption of meat across the region. The region's chicken consumption grew by 5.40% from 2020 to 2022 as the demand through the retail and HRI sectors increased. Over the longer term, consumers' preferences for chicken over other animal proteins grew, which is expected to lead to increased consumption of poultry meat. Generally, it is cheaper to buy chicken meat. Chicken meat is also considered to be healthier, more accessible, and easier to prepare by consumers in Europe.
  • Poultry meat is majorly consumed in the Rest of European countries, like Poland, Portugal, the Czech Republic, and Scotland. From 2017 to 2022, the Rest of European poultry meat market registered a growth of 17.80% by value. Poultry meat production consists mainly of chicken broilers (81%) and turkey broilers (14%), which are in demand in the domestic meat processing industry. In addition, the Polish meat processing industry specializes in producing poultry sausages and pates, contributing to the growth of the poultry meat market.
  • The Netherlands is anticipated to be the fastest-growing market in Europe. It is projected to witness a CAGR of 1.10% in terms of value during the forecast period. This is attributed to the increasing number of poultry processing plants in the country. For instance, there were 58 poultry meat processing plants in the Netherlands as of 2023, an increase of 1.8% from 2022. Moreover, supportive government policies, such as subsidies and investments in research and development, may further boost the poultry industry's growth in the future.

Europe Poultry Meat Market Trends

Higher production costs and various disease outbreaks are hindering the poultry production

  • In 2022, the region experienced a decline of 1.88% in production compared to 2021. Europe is a major importer and exporter of poultry meat, and it is in the process of becoming a major trading partner in the global poultry meat market. Establishing new trade deals is key to expanding the industry and boosting the European economy. An estimated 98% of all EU chicken production consists of broiler meat. The remaining 2% is derived from laying hens and cocks. The poultry production in Russia retrieved after a fall of 0.64% in 2021. In 2022, the market grew by 0.89% compared to 2021. The Russian poultry industry is impacted by several factors, including a sharp rise in production costs. The price for some feed additives in the Russian market increased by 260% in a Y-o-Y comparison. As a result, the Russian government approved a USD 15 million subsidy to the poultry industry to halt the unprecedented drop in production.
  • The German poultry production industry is famous for the short distances between farms and slaughterhouses. The poultry is processed under strict hygienic conditions. The processing is also subject to supervision by a vet. Poland is also a major producer in the region. A major share of Polish chicken meat production is exported primarily to the food service industry. Polish poultry production was expected to face significant challenges with higher feed and energy costs in 2023. The industry operates on a short 2–3-month production cycle, which is very reactive to outside events. According to the European Food Safety Authority (EFSA), as of June 2022, there had been 2,398 outbreaks of highly pathogenic avian influenza (HPAI) in 36 European countries, leading to the culling of 46 million birds. The impacts were most severe in ducks, turkeys, and laying hens.
Europe Poultry Meat Market

Higher production costs and supply disruptions due to the Russia-Ukraine conflict are leading to price growth

  • The prices of poultry in the region grew by 11.53% from 2017 to 2022. The poultry price hike in the region has resulted in a combination of strong demand, tight supply, high input costs, and overall inflation. In 2022, imports of poultry into the EU largely remained constant. Additional imports from the United Kingdom, Brazil, Thailand, and China compensated for the loss of imports brought on by Russia's military aggression on Ukraine in 2022. As the foodservice industry returned to normalcy with ease in restrictions, the price of poultry meat increased in 2022, with a projected 1.5% rise in the total European poultry imports.
  • Higher local poultry prices in the EU are helping competitors, such as Brazil, to gain more EU market share. Brazil was also expected to export around 35% more poultry to the EU in 2023. Ukraine, which benefitted from a suspension of duties due to the ongoing war with Russia, was exporting to the EU at higher volumes in 2022 than in 2021.
  • The cost of poultry feed is also driving the price of chicken. The costs of corn and soybeans have been higher than in previous years, boosting the price of chicken once it reaches a restaurant or grocery store. Animal feed accounts for up to 55% of the farm gate value of poultry. Therefore, higher-priced poultry may disproportionately impact lower-income families during the forecast period. The broiler prices in the EU during the first half of 2023 varied from USD 1.85/kg of carcass to USD 4.27/kg. The average prices of broilers in the EU grew by 3% in the first half of 2023 compared to the previous year. In June 2023, the Netherlands recorded the lowest price of USD 1.81/kg for carcasses, and Denmark had the highest price of USD 4.45/kg for carcasses.
Europe Poultry Meat Market

Europe Poultry Meat Industry Overview

The Europe Poultry Meat Market is fragmented, with the top five companies occupying 11.45%. The major players in this market are Cargill Inc., Lambert Dodard Chancereul (LDC) Group, MKHP, PRAT, Plukon Food Group and Tyson Foods Inc. (sorted alphabetically).

Europe Poultry Meat Market Leaders

  1. Cargill Inc.

  2. Lambert Dodard Chancereul (LDC) Group

  3. MKHP, PRAT

  4. Plukon Food Group

  5. Tyson Foods Inc.

Europe Poultry Meat Market Concentration

Other important companies include 2 Sisters Food Group, Gruppa Cherkizovo, PAO, JBS SA, PHW Group, Rothkötter Group, Société Bretonne de Volaille, Veronesi Holding S.p.A..

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Poultry Meat Market News

  • August 2023: Cherkizovo Group expanded their line of products under the brands of Cherkizovo and Cherkizovo Premium by adding over 200 products including cooked and smoked sausages, dry sausages and a variety of deli meats.
  • June 2023: Cherkizovo group announced the partnership with Gastreet festival in Sochi for the third consecutive time, and they presented dishes prepared by the company's chefs in the festival.
  • April 2023: Cherkizovo Group expanded their range of halal products under Latifa brand. Apart from chicken, it now includes turkey meat produced on the Company’s own farms. The launch of new products is driven by the growing demand for halal meat among both Muslim and non-Muslim people in Russia.

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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

Europe Poultry Meat Market
Europe Poultry Meat Market
Europe Poultry Meat Market
Europe Poultry Meat Market

Europe Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 France
    • 3.3.2 Germany
    • 3.3.3 Italy
    • 3.3.4 United Kingdom
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Country
    • 4.3.1 France
    • 4.3.2 Germany
    • 4.3.3 Italy
    • 4.3.4 Netherlands
    • 4.3.5 Russia
    • 4.3.6 Spain
    • 4.3.7 United Kingdom
    • 4.3.8 Rest of Europe

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 2 Sisters Food Group
    • 5.4.2 Cargill Inc.
    • 5.4.3 Gruppa Cherkizovo, PAO
    • 5.4.4 JBS SA
    • 5.4.5 Lambert Dodard Chancereul (LDC) Group
    • 5.4.6 MKHP, PRAT
    • 5.4.7 PHW Group
    • 5.4.8 Plukon Food Group
    • 5.4.9 Rothkötter Group
    • 5.4.10 Société Bretonne de Volaille
    • 5.4.11 Tyson Foods Inc.
    • 5.4.12 Veronesi Holding S.p.A.

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, EUROPE, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, EUROPE, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, EUROPE, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, EUROPE, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, EUROPE, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, EUROPE, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, EUROPE, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, EUROPE, 2017 - 2029
  1. Figure 64:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 65:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 66:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, FRANCE, 2017 - 2029
  1. Figure 67:  
  2. VALUE OF POULTRY MEAT MARKET, USD, FRANCE, 2017 - 2029
  1. Figure 68:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, FRANCE, 2022 VS 2029
  1. Figure 69:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, GERMANY, 2017 - 2029
  1. Figure 70:  
  2. VALUE OF POULTRY MEAT MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 71:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 72:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, ITALY, 2017 - 2029
  1. Figure 73:  
  2. VALUE OF POULTRY MEAT MARKET, USD, ITALY, 2017 - 2029
  1. Figure 74:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, ITALY, 2022 VS 2029
  1. Figure 75:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, NETHERLANDS, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF POULTRY MEAT MARKET, USD, NETHERLANDS, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NETHERLANDS, 2022 VS 2029
  1. Figure 78:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, RUSSIA, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF POULTRY MEAT MARKET, USD, RUSSIA, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, RUSSIA, 2022 VS 2029
  1. Figure 81:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, SPAIN, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF POULTRY MEAT MARKET, USD, SPAIN, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SPAIN, 2022 VS 2029
  1. Figure 84:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF POULTRY MEAT MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 87:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, REST OF EUROPE, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF POULTRY MEAT MARKET, USD, REST OF EUROPE, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2022 VS 2029
  1. Figure 90:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 91:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 92:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.

  • The off-trade channel is projected to be the fastest-growing distribution channel in Europe, registering a CAGR of 0.96% by value during the forecast period. This growth is primarily attributed to the growing demand for frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are readily available in most supermarkets and online stores of various brands, such as Tyson Foods, Foster Farms, TGI Fridays, and Avara Foods.
  • Poultry meat through on-trade channels registered a CAGR of 2.99% by value from 2017 to 2022 and is anticipated to register a CAGR of 0.81% by value during the forecast period. Poultry meat sales are increasing due to the rise in the number of foodservice outlets and consumers' demand for restaurant food consumption. Services primarily stock frozen and processed poultry meat due to their high quality. Around 426 million nights were spent at tourist accommodation establishments in the European Union in the first quarter of 2023, up by 28% compared with the same period in 2022. About 76 million more hotel nights were spent in the first three months of 2023 compared with one year earlier (+32%). Thus, the increased tourism is fueling the sales of poultry meat in the region.
  • The online channel sub-segment is the fastest-growing off-trade channel in the market. It is projected to register a CAGR of 6.40% by value during the forecast period. This is attributed to the increased internet penetration rate in the region. The number of online shoppers has increased considerably over the last few years. In 2022, around 70-75% of the EU population were involved in online shopping. Around 35% ordered meals from restaurants, fast-food chains, and catering services.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
Distribution Channel On-Trade
Country France
Germany
Italy
Netherlands
Russia
Spain
United Kingdom
Rest of Europe
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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Europe Poultry Meat Market Research FAQs

The Europe Poultry Meat Market size is expected to reach USD 56.15 billion in 2024 and grow at a CAGR of 0.89% to reach USD 58.70 billion by 2029.

In 2024, the Europe Poultry Meat Market size is expected to reach USD 56.15 billion.

Cargill Inc., Lambert Dodard Chancereul (LDC) Group, MKHP, PRAT, Plukon Food Group and Tyson Foods Inc. are the major companies operating in the Europe Poultry Meat Market.

In the Europe Poultry Meat Market, the Off-Trade segment accounts for the largest share by distribution channel.

In 2024, Russia accounts for the largest share by country in the Europe Poultry Meat Market.

In 2023, the Europe Poultry Meat Market size was estimated at 56.15 billion. The report covers the Europe Poultry Meat Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Europe Poultry Meat Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Europe Poultry Meat Industry Report

Statistics for the 2023 Europe Poultry Meat market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Poultry Meat analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Poultry Meat Market Report Snapshots

Europe Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

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