Europe Poultry Meat Market Size

Europe Poultry Meat Market Analysis

The Europe Poultry Meat Market size is estimated at 56.15 billion USD in 2024, and is expected to reach 58.70 billion USD by 2029, growing at a CAGR of 0.89% during the forecast period (2024-2029).

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56.15 Billion

Market Size in 2024 (USD)

58.70 Billion

Market Size in 2029 (USD)

2.91 %

CAGR (2017-2023)

0.89 %

CAGR (2024-2029)

Largest Market by Country

15.26 %

value share, Russia, 2023

Russia is a major exporter of poultry meat to various countries due to its significant production growth, thus solidifying its position as the region's leading poultry producer.

Largest Market by Form

39.42 %

value share, Frozen, 2023

The demand for frozen meat has surged due to the quick expansion of retail outlets, supermarkets, proper refrigeration facilities, and better production facilities.

Fastest-growing Market by Country

1.09 %

Projected CAGR, Netherlands, 2024-2029

The Netherlands has a well-established food industry and efficient logistics. The country exports processed poultry products to other European countries, contributing to the growth.

Fastest-growing Market by Form

1.31 %

Projected CAGR, Processed, 2024-2029

The increasing popularity of ready-to-eat and ready-to-cook meat to match the fast-paced lifestyle is projected to drive the demand for processed poultry meat in the region.

Leading Market Player

3.44 %

market share, Cargill Inc., 2022

Cargill's Poultry division is fully operational, with a wide range of production and processing capabilities, allowing it to efficiently meet the demand for poultry meat.

Increased tourist arrivals propelling the market growth

Rising consumption of poultry meat boosting the market growth

Europe Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.

• The off-trade channel is projected to be the fastest-growing distribution channel in Europe, registering a CAGR of 0.96% by value during the forecast period. This growth is primarily attributed to the growing demand for frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are readily available in most supermarkets and online stores of various brands, such as Tyson Foods, Foster Farms, TGI Fridays, and Avara Foods.
• Poultry meat through on-trade channels registered a CAGR of 2.99% by value from 2017 to 2022 and is anticipated to register a CAGR of 0.81% by value during the forecast period. Poultry meat sales are increasing due to the rise in the number of foodservice outlets and consumers' demand for restaurant food consumption. Services primarily stock frozen and processed poultry meat due to their high quality. Around 426 million nights were spent at tourist accommodation establishments in the European Union in the first quarter of 2023, up by 28% compared with the same period in 2022. About 76 million more hotel nights were spent in the first three months of 2023 compared with one year earlier (+32%). Thus, the increased tourism is fueling the sales of poultry meat in the region.
• The online channel sub-segment is the fastest-growing off-trade channel in the market. It is projected to register a CAGR of 6.40% by value during the forecast period. This is attributed to the increased internet penetration rate in the region. The number of online shoppers has increased considerably over the last few years. In 2022, around 70-75% of the EU population were involved in online shopping. Around 35% ordered meals from restaurants, fast-food chains, and catering services.