Europe Printed Packaging Market Size (2024 - 2029)

Europe Printed Packaging Market Analysis

The European printed packaging market was valued at 61.34 USD billion in 2020, and it is expected to reach a value of USD 78.70 billion by 2026, while registering a CAGR of 4.2%, during the period 2021- 2026. The growing technological advancements and expanding the end-user industry's packaging applications are some of the major factors driving the growth of the printed packaging market in Europe. Although the advancement rates are higher in the western part of the region, the countries in Eastern Europe are also offering massive potential for the studied market vendors to expand in the region.

• The printing on the Corrugated packaged products accounts for the largest market share and is expected to maintain its position over the forecast period. Easy to customize, cost-effective, and sustainable are some of the major features driving the demand for corrugated packaging and printing. Many companies are also building corrugated factories in the region, which will offer massive opportunities in the studied market.
• The region is also increasingly investing in labels and tags and folding carton packaging segments. Labels printing is one of the most innovative sectors in the region, which is also contributing to the studied market growth. France-based Autajon Industrial Labels produces more than 15 billion labels per year, and the company is planning to expand its capacity due to growing regional demand.
• Germany is one of the largest markets in the region, owing to its dominance in the printing industry and corrugated packaging production. In developed markets, the packaging printing growth trend in nearly inline with the economic growth. However, the major potential growth opportunities come from the emerging markets.
• The growing adoption of digital printing in Europe is also expanding the scope of the studied market. The digital trend is not only driven by user demand, but also fueled from the technology supplier's intent on making the most of these changing dynamics. Digital printing is gaining market share, as improvements in the economics and productivity of the technology increase the competitiveness against the analog processes.

Europe Printed Packaging Industry Segmentation

• Flexible packaging materials: liners, pouches, wraps, stretch film, and bags-cover many consumer verticals including retail food packaging, pharmaceuticals, tobacco, and household goods
• Labels: Wet-glue Labels, Pressure-sensitive Labels, Multi-part Tracking Labels, In-mold Labels, and Sleeves
• Folding Carton: Boxes made of board that varies in weight (thickness). The paperboard is cut, folded, laminated, and finally, printed on for transport to packagers.
• Corrugated Board: Corrugated board can be cut and folded to produce a custom-manufactured container, and then printed on using a variety of print methods depending on run size and design needs
• Others: Rigid plastics and Metal cans. Metal cans includes aluminum and steel cans that are printed on for alcoholic, soft drinks and other beverages. Rigid plastics includes hard plastic containers, including bottles and containers