Europe Probiotic Drink Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.70 % |
| Market Concentration | High |
Major Players.webp "Europe Probiotic Drinks Market Major Players")
*Disclaimer: Major Players sorted in no particular order |
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Europe Probiotic Drink Market Analysis
Europe's Probiotic Drinks market is projected to grow at a CAGR of 5.7% during the forecast period.
European countries are considered to have a fast pace lifestyle and consumers tend to suffer from numerous health issues. In recent years this has brought attention to healthy consumption habits leading to high demand for functional food and beverages. Europeans are expected to become increasingly exposed to stress in their professional and personal lives. Thus, the imbalanced daily routine of the natives is increasing the demand for the probiotic digestive supplements market in the country. Thus, many players in the market are focusing on expanding their product portfolios in probiotic products to cater to consumer demands.
Moreover, probiotic drink help maintains a healthy balance of stomach bacteria, leading to several health benefits, including digestive health, weight loss, and immune function. Regular consumption of the drinks improves bowel movement and nutrient absorption. In addition, the products may boost the immune system by promoting the production of natural antibodies in the human body. Lacto-fermented drinks are growing in popularity with various product offerings from manufacturers, like Bionade, Fassbrause, DM, and Alnatura.
In addition, kefir, a probiotic yogurt found in drinkable form, and kombucha are popular in the region due to their related immunity and digestive benefits. The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Moreover, the dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment. Thereby all the above-mentioned factors increase the demand for the probiotic drink market in European countries.
Europe Probiotic Drink Market Trends
This section covers the major market trends shaping the Europe Probiotic Drinks Market according to our research experts:
Rising Demand For Functional Beverages
The Europe probiotic drinks market has witnessed significant growth, owing to an increase in the number of health-conscious consumers increasingly focusing on intestine health and overall immunity. Furthermore, key players in the market are trying to consolidate their position by introducing high-quality products and establishing partnerships with well. known local nutraceutical brands, which are expected to drive growth during the probiotic drinks market forecast period. Probiotics are necessary for gut health. Probiotic beverages are a delicious way to keep the stomach in good shape.
Dairy-based probiotics are available in a variety of forms. Non-dairy supplements are required for lactose intolerance, vegetarianism, and excessive cholesterol. Probiotics have recently been created from several fruits and vegetables Fruits and vegetables are high in vital nutrients, making them an ideal matrix for making probiotic drinks with maximum health advantages. For instance, Perrigo and Probi signed an extensive pan-European agreement in February 2021 to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the foothold of the company in many European countries in probiotics.
Furthermore, these beverages boost mental health as various studies have shown that gut health is linked to mood and mental health. In addition, the availability of ready-to-drink items for consumption on the go has contributed to the expansion of the market. Increasing consumer awareness of the product's health benefits has led to its increased popularity. Consequently, the rising health consciousness of consumers has increased the market for probiotic drinks. Manufacturers of probiotic beverages have introduced novel products with unique flavors and appealing packaging.
The United Kingdom Held Largest Market Share in the Region
The major aspect influencing market expansion is consumer preference for natural products. The industry in the United Kingdom is expanding as consumers' concerns about preventative healthcare, and the efficacy of probiotic microorganisms on health develops. Demand for probiotics has risen due to a growth in the use of functional foods, which, in addition to providing basic nourishment, can potentially improve health. Obesity, digestive problems, and gastrointestinal infections are major problems most of the population face. The probiotics industry is fueled by consumer demand for health-related products, particularly among the younger population. Functional foods and beverages containing probiotics are recognized for enhancing intestinal health and providing other benefits like increased immunity. For instance, in August 2021, Muller launched its gut health yogurt, Gut Glory, in the United Kingdom. The yogurt comes in different flavors salted caramel, strawberry with fiber, rhubarb peach, and mango with fiber.
As per the data provided by the health insurance company of the United Kingdom in 2021, Bupa, around four in every ten people in the United Kingdom, gets indigestion every year. It can affect people differently, but indigestion symptoms often include pain or a burning feeling just under the ribs or higher up in the chest. This increased the point-of-sale for these supplements via pharmacies and drugstores. Probiotics are gaining popularity in the country, and manufacturers are focusing on developing products to achieve a more extensive consumer base. Owing to the above-said factor, manufacturers are actively foraging into the market landscape. For Instance, in 2021, Gut health startup Bio & Me expanded into chillers with a range of probiotic yogurts. They are billed as containing 700 billion live and active cultures, including LGG and BB12. They also have no added sugar or sweeteners, no emulsifiers or thickeners.
Europe Probiotic Drink Industry Overview
Europe's Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo, and Danone, owing to their high market penetration and diverse portfolio offered to consumers. There are many country-level manufacturers like Nourish Kefir mushrooming the market in order to establish their presence in the growing market of kefir and other probiotic drinks. Manufacturers are relying on strategies like repositioning their products on supermarket shelves to increase visibility and more convincing to be bought.
Europe Probiotic Drink Market Leaders
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Yakult Honsha Co., Ltd.
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PepsiCo Inc.
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Lifeway Foods
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Danone S.A.
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Archer Daniels Midland Company
*Disclaimer: Major Players sorted in no particular order
Europe Probiotic Drink Market News
- In October 2022, Purity Brewing Company launched a range of authentically slow-brewed 'pure' kombucha drinks, called Pure Booch. This is companies first venture outside the beer market.
- In August 2022, Yeo Valley Organic expanded its kefir 'Love Your Gut' yogurt range in the United Kingdom with the launch of kefir drinks. The kefir drinks will be available in three flavors: natural, mango and passionfruit, and cherry and it features a combination of 14 different culture strains.
- In February 2022, Remedy, a United Kingdom-based kombucha brand, announced the launch of a new flavor creation, with Remedy Kombucha Wild Berry.
Europe Probiotic Drink Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Yogurt Drinks
- 5.1.2 Fermented Milk Drinks
- 5.1.3 Kefir
- 5.1.4 Kombucha
- 5.1.5 Probiotic Juices
- 5.1.6 Others
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5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Pharmacies/Health Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
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5.3 Country
- 5.3.1 United Kingdom
- 5.3.2 Germany
- 5.3.3 Spain
- 5.3.4 France
- 5.3.5 Italy
- 5.3.6 Russia
- 5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Market Share Analysis
- 6.2 Most Adopted Strategies
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6.3 Company Profiles
- 6.3.1 Yakult Honsha Co., Ltd.
- 6.3.2 PepsiCo Inc.
- 6.3.3 Lifeway Foods
- 6.3.4 Danone S.A.
- 6.3.5 Novozymes A/S
- 6.3.6 Bio-K Plus International Inc.
- 6.3.7 GT'S Living Foods
- 6.3.8 Nourish Kefir
- 6.3.9 Amway Corporation
- 6.3.10 Archer Daniels Midland Company
- 6.3.11 Optibac Probiotics
- 6.3.12 Yeo Valley Group Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Probiotic Drink Industry Segmentation
Probiotics are live microorganisms that are intended to have health benefits when consumed. These microorganisms are incorporated into beverages to enhance the nutrition profile of the final product. Europe's Probiotic Drinks market is segmented by type into Yogurt Drinks, Fermented Milk Drinks, Kefir, Kombucha, Probiotic Juices, and Others. The study also focuses on the sales of probiotic drinks generated through supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. By geography, the market covers the country-level analysis of developed economies like the United Kingdom, Germany, Spain, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD Million).
| Type | Yogurt Drinks |
| Fermented Milk Drinks | |
| Kefir | |
| Kombucha | |
| Probiotic Juices | |
| Others | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Pharmacies/Health Stores | |
| Online Stores | |
| Other Distribution Channels | |
| Country | United Kingdom |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Probiotic Drink Market Research FAQs
What is the current Europe Probiotic Drinks Market size?
The Europe Probiotic Drinks Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)
Who are the key players in Europe Probiotic Drinks Market?
Yakult Honsha Co., Ltd., PepsiCo Inc., Lifeway Foods , Danone S.A. and Archer Daniels Midland Company are the major companies operating in the Europe Probiotic Drinks Market.
What years does this Europe Probiotic Drinks Market cover?
The report covers the Europe Probiotic Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Probiotic Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Probiotic Drink Industry Report
Statistics for the 2024 Europe Probiotic Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Probiotic Drink analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
