Market Size of Europe Probiotic Drinks Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 5.70 % |
Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Europe Probiotic Drink Market Analysis
Europe's Probiotic Drinks market is projected to grow at a CAGR of 5.7% during the forecast period.
European countries are considered to have a fast pace lifestyle and consumers tend to suffer from numerous health issues. In recent years this has brought attention to healthy consumption habits leading to high demand for functional food and beverages. Europeans are expected to become increasingly exposed to stress in their professional and personal lives. Thus, the imbalanced daily routine of the natives is increasing the demand for the probiotic digestive supplements market in the country. Thus, many players in the market are focusing on expanding their product portfolios in probiotic products to cater to consumer demands.
Moreover, probiotic drink help maintains a healthy balance of stomach bacteria, leading to several health benefits, including digestive health, weight loss, and immune function. Regular consumption of the drinks improves bowel movement and nutrient absorption. In addition, the products may boost the immune system by promoting the production of natural antibodies in the human body. Lacto-fermented drinks are growing in popularity with various product offerings from manufacturers, like Bionade, Fassbrause, DM, and Alnatura.
In addition, kefir, a probiotic yogurt found in drinkable form, and kombucha are popular in the region due to their related immunity and digestive benefits. The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Moreover, the dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment. Thereby all the above-mentioned factors increase the demand for the probiotic drink market in European countries.
Europe Probiotic Drink Industry Segmentation
Probiotics are live microorganisms that are intended to have health benefits when consumed. These microorganisms are incorporated into beverages to enhance the nutrition profile of the final product. Europe's Probiotic Drinks market is segmented by type into Yogurt Drinks, Fermented Milk Drinks, Kefir, Kombucha, Probiotic Juices, and Others. The study also focuses on the sales of probiotic drinks generated through supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. By geography, the market covers the country-level analysis of developed economies like the United Kingdom, Germany, Spain, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD Million).
Type | |
Yogurt Drinks | |
Fermented Milk Drinks | |
Kefir | |
Kombucha | |
Probiotic Juices | |
Others |
Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores | |
Pharmacies/Health Stores | |
Online Stores | |
Other Distribution Channels |
Country | |
United Kingdom | |
Germany | |
Spain | |
France | |
Italy | |
Russia | |
Rest of Europe |
Europe Probiotic Drinks Market Size Summary
The European probiotic drinks market is experiencing robust growth, driven by a rising consumer focus on health and wellness, particularly in digestive health and immunity. The fast-paced lifestyle in European countries has led to an increased demand for functional foods and beverages, with probiotic drinks gaining popularity for their health benefits. These beverages, including kefir and kombucha, are known to support gut health, enhance immune function, and improve nutrient absorption. The market is characterized by a diverse range of products, from dairy-based to fruit-based probiotic drinks, catering to various consumer preferences. Key players are expanding their product portfolios and forming strategic partnerships to strengthen their market presence and meet the growing demand.
The market's expansion is further fueled by the increasing awareness of the health benefits of probiotics, particularly among millennials and health-conscious consumers. The availability of ready-to-drink options and innovative product offerings with unique flavors and appealing packaging has contributed to the market's growth. The preference for natural and functional foods is driving the demand for probiotic drinks, with manufacturers actively exploring new product developments to capture a larger consumer base. The market is consolidated among major players like Yakult, PepsiCo, and Danone, while local manufacturers are also emerging to capitalize on the growing demand for probiotic beverages. Overall, the European probiotic drinks market is poised for continued growth, supported by consumer trends favoring health and wellness.
Europe Probiotic Drinks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Yogurt Drinks
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2.1.2 Fermented Milk Drinks
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2.1.3 Kefir
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2.1.4 Kombucha
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2.1.5 Probiotic Juices
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2.1.6 Others
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies/Health Stores
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2.2.4 Online Stores
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2.2.5 Other Distribution Channels
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2.3 Country
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2.3.1 United Kingdom
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2.3.2 Germany
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2.3.3 Spain
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2.3.4 France
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2.3.5 Italy
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2.3.6 Russia
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2.3.7 Rest of Europe
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Europe Probiotic Drinks Market Size FAQs
What is the current Europe Probiotic Drinks Market size?
The Europe Probiotic Drinks Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)
Who are the key players in Europe Probiotic Drinks Market?
Yakult Honsha Co., Ltd., PepsiCo Inc., Lifeway Foods , Danone S.A. and Archer Daniels Midland Company are the major companies operating in the Europe Probiotic Drinks Market.