Market Trends of Europe Professional Audio Video (ProAV) Industry
This section covers the major market trends shaping the Europe Professional Audio Video (ProAV) Market according to our research experts:
Education Sector will Tend to Rise the Demand for Professional Audio Video
- The education sector's significant growth, which has coincided with the world's rapid urbanization, is one of the key factors influencing the market's upbeat outlook. ProAV is frequently used for smart learning systems in schools, universities, and other academic and research institutions that use multi-touch HD televisions.
- ProAV improves real-time blended teaching and learning while boosting creativity and visualization in the classroom. It is frequently used for a new kind of learning system in schools, universities, and other academic and research institutions that use multi-touch high-definition (HD) screens. By enhancing real-time blended teaching and learning and by fostering creativity and visualization, the use of ProAV enhances the in-class experience.
- The professional audio-visual industry was significantly impacted by COVID-19; the supply chain was severely strained, which led to the closure of numerous companies. However, due to the pandemic, many educational institutions switched to a hybrid education system where students could receive face-to-face online training, which sharply increased the demand for ProAV products in the education market.
- To meet the rising demand for AVer solutions across Europe, AVer Europe, the premier provider of video conferencing, educational technology, and Pro AV solutions, announced the promotions of senior sales team in April 2022. AVer experienced tremendous demand for its top-notch solutions in the European education market. To ensure minimal disruption and maximum communication potential in COVID-19, the AVer Europe team ensured a seamless, integrated installation of these cutting-edge solutions.
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United Kingdom to Witness the Significant Growth
- Technological advances in the United Kingdom may allow manufacturers to make significant gains over the forecast timeline. Integration of telecommunication applications such as Skype and Zoom, as well as rising consumer demand, will drive the ProAV market forward.
- Furthermore, increased consumer spending is also likely to lead to more premium audio and visual equipment purchases. Consumer spending was expected to rise in 2021-22 due to the rapid rollout of the United Kingdom vaccination program, increased certainty surrounding trade relations with the European Union, and the relaxation of restrictions. This is expected to provide an opportunity for industry operators in the future.
- According to the Broadcasters Audience Research Board (BARB) 2021 report, the number of UK households with at least one subscription to a video-on-demand (SVoD) service increased from 17.4 million homes in Q3 2020 to 18.8 million homes, or 66% of all households, as of August 2021. According to the Entertainment Retailers Association, the digital video market was anticipated to expand by about 38% in 2021 as a result of platforms for video-on-demand. As video-on-demand services become more popular, more people will use home audio systems to enjoy high-quality audio in the comfort of their own homes.
- Furthermore, as the tools used to access AV services change, vendors all over the United Kingdom are looking for fresh opportunities. People can access Pro AV services thanks to the widespread use of smartphones with 4G and 5G services. Cloud-based solutions are likewise growing in popularity in the Pro AV sector. This opens up new possibilities for services to be developed around these solutions.
- For example, Samsung Electronics and Vodafone United Kingdom declared in January 2022 that they had activated the first 5G Open RAN site in the United Kingdom carrying active customer traffic. The businesses successfully concluded a 5G live video call using Samsung's 5G virtualized Radio Access Network to mark the deployment of their first site. In Europe, a large-scale 5G commercial deployment based on an Open RAN architecture powered by vRAN was supported by Samsung as a leading vendor in June 2021.
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