How big is the Europe Programmatic Advertising Market?

The Europe Programmatic Advertising Market size is expected to reach USD 100.94 billion in 2024 and grow at a CAGR of 7.22% to reach USD 143.03 billion by 2029. Read More

What is the current Europe Programmatic Advertising Market size?

In 2024, the Europe Programmatic Advertising Market size is expected to reach USD 100.94 billion. Read More

Who are the key players in Europe Programmatic Advertising Market?

Yieldbird Sp. z o.o., MediaMath, Adform, Amobee, Inc. and The ADEX are the major companies operating in the Europe Programmatic Advertising Market. Read More

What years does this Europe Programmatic Advertising Market cover, and what was the market size in 2023?

In 2023, the Europe Programmatic Advertising Market size was estimated at USD 94.14 billion. The report covers the Europe Programmatic Advertising Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Programmatic Advertising Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Europe Programmatic Advertising Market

Europe Programmatic Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Europe Programmatic Advertising Companies and the market is segmented By Trading Platform (Real Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display) and By Enterprise size (SMB's and Large Enterprises).

Europe Programmatic Advertising Industry Overview

The Europe Programmatic Advertising Market is moderatively competitive. The market appears to be moderately concentrated, with players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are Yieldbird Sp. z o.o., MediaMath, The ADEX, Adform, etc. Some of the recent developments are:

April 2022 - Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology announced a partnership which brings innovative streaming ad technology to the Amobee platform. The partnership allows brands to stream their high-quality video assets using SeenThis technology across the programmatic ecosystem of the company.
April 2022 - Frankfurt Airport marketing agency Media Frankfurt has partnered with technical partner VIOOH. This partnership enabled the company to launch a new programmatic media solution for airport advertising. This new system will enable digital client campaigns to be controlled more precisely and flexibly across the airport.