Europe Protein Bar Market Size (2024 - 2029)

The European protein bar market is experiencing growth driven by the increasing demand for convenience foods, with consumers seeking easy meal options that support weight management, muscle mass improvement, and energy enhancement. Despite challenges such as the popularity of alternative protein diets and concerns over high sugar content, the market's expansion is supported by changing social and economic patterns, heightened food and beverage spending, and a growing interest in healthy eating. The trend of on-the-go snacking, particularly among young and busy individuals, further fuels the market, as protein bars offer a convenient and portable snack option. Companies are actively responding to market demands through strategies like product launches and partnerships to enhance their market presence.

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Market Size of Europe Protein Bar Industry

Europe Protein Bar Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2018 - 2022
CAGR 5.01 %
Market Concentration Low

Major Players

Europe Protein Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Protein Bar Market Analysis

The European Protein Bar Market is projected to register a CAGR of 5.01% over the forecast period.

The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy. However, inclination toward other alternative protein-rich diets and high sugar content in protein bars are the major factors restraining the market growth.

Across Europe, the demand for convenience foods is growing at a faster pace due to changes in social and economical patterns, as well as increased expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. The trend of on-the-go snacking is exploding, especially among young people, people living in hostels, and bachelors who lead hectic lifestyles. In addition, on-the-go snacking is closely linked with snack bars' including protein bars that are easy to handle and consume.

Various companies in the market have established several strategies like new product launches, expansion, and partnerships to cater to the demand of the market. For example, in 2022, KIND Bars, the United Kingdom's fastest-growing healthy snack bar brand, expanded its protein bar lineup by adding a new flavoured protein bar. The hazelnut dark chocolate bar is available in a range of retailers, including Nisaand Costcutter.

Europe Protein Bar Industry Segmentation

Protein bars are a kind of nutrition bar with a high protein as compared to carbohydrates/fats. The market studied is segmented into distribution channels and geography. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retail stores, online stores, and other distribution channels. Additionally, the study provides an analysis of the protein bar market in the emerging and established markets across Europe, including the United Kingdom, Germany, Spain, France, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
Country
Germany
United Kingdom
France
Russia
Italy
Spain
Rest of Europe
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Europe Protein Bar Market Size Summary

The European protein bar market is experiencing significant growth, driven by the increasing demand for convenience foods. This trend is fueled by a shift in consumer lifestyles, where busy individuals, including young people and those with hectic schedules, seek quick and nutritious meal options. Protein bars are becoming a popular choice not only among athletes but also among those looking to manage their weight, enhance muscle mass, or boost energy levels. However, the market faces challenges such as the rising popularity of alternative protein-rich diets and concerns over the high sugar content in some protein bars. Despite these challenges, the market is supported by the expanding retail presence of supermarkets and hypermarkets, which offer attractive visibility and accessibility for protein bars.

In the United Kingdom, the demand for protein bars is particularly strong, with consumers prioritizing high nutritional value and simple ingredient lists over calorie counting. There is a growing interest in products that are low in sugar, gluten-free, and vegan, reflecting broader health and wellness trends. The acceptance of protein bars in schools as part of packed lunches further drives market growth. The competitive landscape in Europe is characterized by the presence of numerous regional and domestic players, with companies focusing on strategic partnerships, product expansions, and e-commerce initiatives to enhance their market presence. Key players such as Optimum Nutrition, The Kellogg Company, and Mondelez International are actively involved in shaping the market dynamics through new product launches and acquisitions.

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Europe Protein Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Distribution Channel

      1. 2.1.1 Supermarkets/Hypermarkets

      2. 2.1.2 Convenience Stores

      3. 2.1.3 Specialty Stores

      4. 2.1.4 Online Stores

      5. 2.1.5 Other Distribution Channels

    2. 2.2 Country

      1. 2.2.1 Germany

      2. 2.2.2 United Kingdom

      3. 2.2.3 France

      4. 2.2.4 Russia

      5. 2.2.5 Italy

      6. 2.2.6 Spain

      7. 2.2.7 Rest of Europe

Europe Protein Bar Market Size FAQs

The Europe Protein Bar Market is projected to register a CAGR of 5.01% during the forecast period (2024-2029)

Optimum Nutrition, Inc., The Kellogg Company, Mars, Incorporated (Kind LLC), PepsiCo, Inc. and Mondelēz International, Inc. (Clif Bar & Company) are the major companies operating in the Europe Protein Bar Market.

Europe Protein Bar Market Report Snapshots

Europe Protein Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)