Europe Protein Based Sports Drinks Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 408.4 Million |
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Market Size (2030) | USD 649.6 Million |
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Largest Share by Distribution Channel | Off-trade |
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CAGR (2024 - 2030) | 8.04 % |
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Largest Share by Country | Spain |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Protein Based Sports Drinks Market Analysis
The Europe Protein Based Sports Drinks Market size is estimated at 408.4 million USD in 2024, and is expected to reach 649.6 million USD by 2030, growing at a CAGR of 8.04% during the forecast period (2024-2030).
408.4 Million
Market Size in 2024 (USD)
649.6 Million
Market Size in 2030 (USD)
6.40 %
CAGR (2018-2023)
8.04 %
CAGR (2024-2030)
Leading Market Player
23.79 %
market share, PepsiCo, Inc., Inc.
The presence of exhaustive sports drinks variants with larger distribution network and a wider presence throughout the regions has made PepsiCo, Inc. a leading market player.
Largest Segemt by Packaging Type
96.54 %
value share, PET Bottles, 2023
The surging focus of brand makers to introduce more environment-friendly alternatives like bio-based, virgin plastic has contributed to the Company over the study period.
Largest Segment by Country
26.75 %
value share, Spain, 2023
Increasing emphasis on sports nutrition and performance optimization in Spain resulted in higher demand for products that deliver high-quality protein based sports drinks.
Fastest-growing segment by Packaging Type
10.61 %
Projected CAGR, Metal Can, 2024-2030
The United Kingdom and France drive sales in Europe, producing 9.7 and 6 billion cans respectively for bevereages, with 30% of metal cans destined for international markets.
Fastest-growing segment by Country
10.59 %
Projected CAGR, Turkey, 2024-2030
The shift in consumer behavior is largely driving growth in Turkey. Consumers are replacing conventional sugar sweetened beverages with functional protein-based alternatives.
Increased consumer spending on fitness supplements and protein drinks is boosting the growth of the market
- The demand for protein-based sports drinks in the region is majorly led by an increasing number of fitness enthusiasts and a heavy consumer influx in gyms and fitness clubs. As of 2021, 10.5 million people held a gym membership, which is over 15% of the total UK population. Representing consumers' increasing reliance on performance-boosting sports drinks over the years. Athletes and fitness enthusiasts are incorporating protein-based sports drinks in their nutrition plans to support muscle growth and recovery.
- Germany was among the leading countries for the consumption of protein-based sports drinks in 2023. Consumers in the country prefer beverages that support their active lifestyles and fitness goals. Protein-based sports drink consumption is increasing in Germany due to factors like increasing demand for protein-rich diet foods and the increasing availability of protein-based sports drinks. In 2022, European consumers spent most of their fitness supplement budget on protein shakes. Moreover, the total number of people actively exercised in a gym in Germany as of June 30, 2023, was 10.7 million, which was around 13% of the total population.
- Moreover, in order to respond to the demand of healthy consumers, the market has witnessed product innovation, with manufacturers introducing a variety of protein-infused beverages. This diversification caters to different consumers. Leading players are adopting a range of distinct strategies such as advertising, sponsorship, or the development of an image and trademark to increase their customer base and market share. For instance, in 2023, FC Barcelona secured a sponsorship agreement with Prime Hydration, created by KSI and Logan Paul. The brand has been announced as the official hydration partner for the next 3 seasons.
Europe Protein Based Sports Drinks Market Trends
The increasing awareness of health among consumers has led to a higher demand for sports drinks that have cleaner labels, natural ingredients, and less sugar
- Sports drinks are particularly popular among young adults, including college students and professionals, who consume them for increased mental alertness and stamina.
- Consumers continuously scrutinize contents to make sound choices about their sugar intake. European consumers are increasingly seeking sports drinks that offer functional benefits beyond basic hydration and an energy boost.
- To counter packaging costs, manufacturers like Coca-Cola, and PepsiCo are launching fully recycled PET bottles in pack sizes of 250 ml and 750 ml across the market.
- With the rising number of health-conscious consumers in the region, there is demand for healthier alternatives to every product, including sports drinks. Many are seeking products that can help them maintain healthy eating habits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players are highlighting on improving flavor and texture profile through the addition of natural flavors to make it more palatable
- Brands' strategic partnerships with sports organizations and event sponsorships reinforce their credibility and association with sports and social events
Europe Protein Based Sports Drinks Industry Overview
The Europe Protein Based Sports Drinks Market is fragmented, with the top five companies occupying 26.15%. The major players in this market are Farmers Co-operative Dairy Limited, Nestle S.A., PepsiCo, Inc., Protein2o Inc. and The Vita Coco Company Inc. (sorted alphabetically).
Europe Protein Based Sports Drinks Market Leaders
Farmers Co-operative Dairy Limited
Nestle S.A.
PepsiCo, Inc.
Protein2o Inc.
The Vita Coco Company Inc.
Other important companies include all in nutrition GmbH, Come Ready Foods LLC, Millenium Group, NuLabs, QNT sa/nv, Vyomax Nutrition Limited.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Protein Based Sports Drinks Market News
- March 2023: Come Ready Foods LLC launched a light version of "Ready Sports Drink" its advanced and science-based line of performance products are claimed to be designed to optimize hydration replenishment and energy production. Ready Light are available in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade.
- March 2022: PepsiCo's sports drink brand Gatorade launched a new product Gatorade Fit. It is an electrolyte with no added sugar, artificial flavors, sweeteners & colors. The drink contains antioxidants, protein and vitamins A & C. It is available on third-party retailers such as Amazon United Kingdom.
- August 2021: The Vita Coco company continued its expansion beyond coconut water with the launch of a new line of protein-infused waters called PWR LIFT. It is a line of zero-sugar flavored waters with 10 grams of whey protein per 16.9 oz PET bottle. All four flavors Lemon Lime, Orange Mango, Berry Strawberry and Blueberry Pomegranate and contain 50 calories each and no added juice. Along with protein, PWR LIFT also contains electrolytes for hydration and B-vitamins for energy.
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Europe Protein Based Sports Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Packaging Type
- 5.1.1 Metal Can
- 5.1.2 PET Bottles
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5.2 Sub Distribution Channel
- 5.2.1 Convenience Stores
- 5.2.2 Online Retail
- 5.2.3 Specialty Stores
- 5.2.4 Supermarket/Hypermarket
- 5.2.5 Others
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5.3 Country
- 5.3.1 Belgium
- 5.3.2 France
- 5.3.3 Germany
- 5.3.4 Italy
- 5.3.5 Netherlands
- 5.3.6 Russia
- 5.3.7 Spain
- 5.3.8 Turkey
- 5.3.9 United Kingdom
- 5.3.10 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 all in nutrition GmbH
- 6.4.2 Come Ready Foods LLC
- 6.4.3 Farmers Co-operative Dairy Limited
- 6.4.4 Millenium Group
- 6.4.5 Nestle S.A.
- 6.4.6 NuLabs
- 6.4.7 PepsiCo, Inc.
- 6.4.8 Protein2o Inc.
- 6.4.9 QNT sa/nv
- 6.4.10 The Vita Coco Company Inc.
- 6.4.11 Vyomax Nutrition Limited
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
- Figure 5:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET, USD, EUROPE, 2018 - 2030
- Figure 6:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
- Figure 7:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
- Figure 8:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
- Figure 11:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
- Figure 12:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY DISTRIBUTION CHANNEL %, EUROPE, 2023 VS 2030
- Figure 13:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
- Figure 14:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
- Figure 15:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY DISTRIBUTION CHANNEL %, EUROPE, 2023 VS 2030
- Figure 16:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
- Figure 17:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
- Figure 18:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 19:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 20:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 21:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 22:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 24:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 25:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 26:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 27:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 28:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, EUROPE, 2018 - 2030
- Figure 29:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, EUROPE, 2018 - 2030
- Figure 30:
- VOLUME OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
- Figure 31:
- VALUE OF PROTEIN BASED SPORTS DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
- Figure 32:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 33:
- VOLUME SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
- Figure 34:
- VOLUME OF SPORT DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030
- Figure 35:
- VALUE OF SPORT DRINKS MARKET, USD, BELGIUM, 2018 - 2030
- Figure 36:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
- Figure 37:
- VOLUME OF SPORT DRINKS MARKET, LITRES, FRANCE, 2018 - 2030
- Figure 38:
- VALUE OF SPORT DRINKS MARKET, USD, FRANCE, 2018 - 2030
- Figure 39:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
- Figure 40:
- VOLUME OF SPORT DRINKS MARKET, LITRES, GERMANY, 2018 - 2030
- Figure 41:
- VALUE OF SPORT DRINKS MARKET, USD, GERMANY, 2018 - 2030
- Figure 42:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
- Figure 43:
- VOLUME OF SPORT DRINKS MARKET, LITRES, ITALY, 2018 - 2030
- Figure 44:
- VALUE OF SPORT DRINKS MARKET, USD, ITALY, 2018 - 2030
- Figure 45:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
- Figure 46:
- VOLUME OF SPORT DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030
- Figure 47:
- VALUE OF SPORT DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030
- Figure 48:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
- Figure 49:
- VOLUME OF SPORT DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030
- Figure 50:
- VALUE OF SPORT DRINKS MARKET, USD, RUSSIA, 2018 - 2030
- Figure 51:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
- Figure 52:
- VOLUME OF SPORT DRINKS MARKET, LITRES, SPAIN, 2018 - 2030
- Figure 53:
- VALUE OF SPORT DRINKS MARKET, USD, SPAIN, 2018 - 2030
- Figure 54:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
- Figure 55:
- VOLUME OF SPORT DRINKS MARKET, LITRES, TURKEY, 2018 - 2030
- Figure 56:
- VALUE OF SPORT DRINKS MARKET, USD, TURKEY, 2018 - 2030
- Figure 57:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
- Figure 58:
- VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
- Figure 59:
- VALUE OF SPORT DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030
- Figure 60:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
- Figure 61:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030
- Figure 62:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030
- Figure 63:
- VALUE SHARE OF PROTEIN BASED SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
- Figure 64:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
- Figure 65:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
- Figure 66:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022
Europe Protein Based Sports Drinks Industry Segmentation
Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
| Packaging Type | Metal Can |
| PET Bottles | |
| Sub Distribution Channel | Convenience Stores |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others | |
| Country | Belgium |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Russia | |
| Spain | |
| Turkey | |
| United Kingdom | |
| Rest of Europe |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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