Market Size of europe protein based sports drinks Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 408.4 Million |
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Market Size (2030) | USD 649.6 Million |
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Largest Share by Distribution Channel | Off-trade |
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CAGR (2024 - 2030) | 8.04 % |
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Largest Share by Country | Spain |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Protein Based Sports Drinks Market Analysis
The Europe Protein Based Sports Drinks Market size is estimated at 408.4 million USD in 2024, and is expected to reach 649.6 million USD by 2030, growing at a CAGR of 8.04% during the forecast period (2024-2030).
408.4 Million
Market Size in 2024 (USD)
649.6 Million
Market Size in 2030 (USD)
6.40 %
CAGR (2018-2023)
8.04 %
CAGR (2024-2030)
Leading Market Player
23.79 %
market share, PepsiCo, Inc., Inc.
The presence of exhaustive sports drinks variants with larger distribution network and a wider presence throughout the regions has made PepsiCo, Inc. a leading market player.
Largest Segemt by Packaging Type
96.54 %
value share, PET Bottles, 2023
The surging focus of brand makers to introduce more environment-friendly alternatives like bio-based, virgin plastic has contributed to the Company over the study period.
Largest Segment by Country
26.75 %
value share, Spain, 2023
Increasing emphasis on sports nutrition and performance optimization in Spain resulted in higher demand for products that deliver high-quality protein based sports drinks.
Fastest-growing segment by Packaging Type
10.61 %
Projected CAGR, Metal Can, 2024-2030
The United Kingdom and France drive sales in Europe, producing 9.7 and 6 billion cans respectively for bevereages, with 30% of metal cans destined for international markets.
Fastest-growing segment by Country
10.59 %
Projected CAGR, Turkey, 2024-2030
The shift in consumer behavior is largely driving growth in Turkey. Consumers are replacing conventional sugar sweetened beverages with functional protein-based alternatives.
Increased consumer spending on fitness supplements and protein drinks is boosting the growth of the market
- The demand for protein-based sports drinks in the region is majorly led by an increasing number of fitness enthusiasts and a heavy consumer influx in gyms and fitness clubs. As of 2021, 10.5 million people held a gym membership, which is over 15% of the total UK population. Representing consumers' increasing reliance on performance-boosting sports drinks over the years. Athletes and fitness enthusiasts are incorporating protein-based sports drinks in their nutrition plans to support muscle growth and recovery.
- Germany was among the leading countries for the consumption of protein-based sports drinks in 2023. Consumers in the country prefer beverages that support their active lifestyles and fitness goals. Protein-based sports drink consumption is increasing in Germany due to factors like increasing demand for protein-rich diet foods and the increasing availability of protein-based sports drinks. In 2022, European consumers spent most of their fitness supplement budget on protein shakes. Moreover, the total number of people actively exercised in a gym in Germany as of June 30, 2023, was 10.7 million, which was around 13% of the total population.
- Moreover, in order to respond to the demand of healthy consumers, the market has witnessed product innovation, with manufacturers introducing a variety of protein-infused beverages. This diversification caters to different consumers. Leading players are adopting a range of distinct strategies such as advertising, sponsorship, or the development of an image and trademark to increase their customer base and market share. For instance, in 2023, FC Barcelona secured a sponsorship agreement with Prime Hydration, created by KSI and Logan Paul. The brand has been announced as the official hydration partner for the next 3 seasons.
Europe Protein Based Sports Drinks Industry Segmentation
Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
| Packaging Type | |
| Metal Can | |
| PET Bottles |
| Sub Distribution Channel | |
| Convenience Stores | |
| Online Retail | |
| Specialty Stores | |
| Supermarket/Hypermarket | |
| Others |
| Country | |
| Belgium | |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Russia | |
| Spain | |
| Turkey | |
| United Kingdom | |
| Rest of Europe |
Europe Protein Based Sports Drinks Market Size Summary
The Europe Protein Based Sports Drinks Market is experiencing significant growth, driven by an increasing number of fitness enthusiasts and a surge in gym memberships across the region. This trend is particularly evident in countries like Germany, where consumers are increasingly incorporating protein-based sports drinks into their nutrition plans to support muscle growth and recovery. The market is characterized by a diverse range of product innovations, with manufacturers introducing various protein-infused beverages to cater to the evolving preferences of health-conscious consumers. This diversification is supported by strategic initiatives from leading players, such as advertising and sponsorships, to enhance their market presence and customer base.
The demand for protein-based sports drinks is further fueled by the rising interest in healthier alternatives and functional benefits beyond basic hydration. European consumers are increasingly scrutinizing product contents, seeking options that align with their health and wellness goals. The market is fragmented, with major players like Farmers Co-operative Dairy Limited, Nestle S.A., PepsiCo, Inc., Protein2o Inc., and The Vita Coco Company Inc. holding a significant share. Recent product launches, such as PepsiCo's Gatorade Fit and The Vita Coco Company's PWR LIFT, highlight the industry's focus on innovation and meeting consumer demands for healthier, protein-rich beverages.
Europe Protein Based Sports Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Packaging Type
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1.1.1 Metal Can
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1.1.2 PET Bottles
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1.2 Sub Distribution Channel
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1.2.1 Convenience Stores
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1.2.2 Online Retail
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1.2.3 Specialty Stores
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1.2.4 Supermarket/Hypermarket
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1.2.5 Others
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1.3 Country
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1.3.1 Belgium
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1.3.2 France
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1.3.3 Germany
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1.3.4 Italy
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1.3.5 Netherlands
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1.3.6 Russia
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1.3.7 Spain
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1.3.8 Turkey
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1.3.9 United Kingdom
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1.3.10 Rest of Europe
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Europe Protein Based Sports Drinks Market Size FAQs
How big is the Europe Protein Based Sports Drinks Market?
The Europe Protein Based Sports Drinks Market size is expected to reach USD 408.42 million in 2024 and grow at a CAGR of 8.04% to reach USD 649.64 million by 2030.
What is the current Europe Protein Based Sports Drinks Market size?
In 2024, the Europe Protein Based Sports Drinks Market size is expected to reach USD 408.42 million.
