Market Trends of Europe Quinoa Seed Industry
This section covers the major market trends shaping the Europe Quinoa Seeds Market according to our research experts:
Changing Consumption Patterns and Increasing Health Awareness
The nutritional characteristics of quinoa seeds are especially attractive, due to its high protein content, gluten-free property, and high fiber content. The demand for organic quinoa is particularly on the rise in Europe, as well as North America, as awareness about both health and the environment is increasing among the consumers. Quinoa is particularly considered as a health food, and increasing awareness regarding its nutritional properties and the increasing health awareness have led to a higher demand for quinoa in Europe and North America. There are many reasons to explain the increasing demand, including the high nutritional value of quinoa and its derivatives, increasing consumer awareness about healthy diets, its gluten-free nature, organic production, and various applications of quinoa in food and beverage industry. Additionally, the availability of the product in the domestic and international markets is favorable due to low tariffs, few phytosanitary barriers, and preferential mechanisms adopted by the major as well as the minor importers.
France Dominate the Market
The growing international demand for quinoa and quinoa-derived products is reflected by the rapid increase in the cultivated area for this crop and the production quantity. Among the European countries, France is the largest market, followed by Germany, Spain, and the United Kingdom. The increase in quinoa production in the region is expected to result in the reduction of quinoa import prices. It is expected that the lowering of quinoa prices may boost the market growth in the region, by making quinoa more affordable to consumers and the processing industry. During the forecast period, the production of Quinoa seed in Europe has seen a growth of 95.93% from 2313.8 metric ton in 2016 to 24510.9 metric ton in 2020. This increase in production determines whether there is a constant increase in the demand for Quinoa seeds in the domestic, as well as foreign countries.
