Europe Ready-to-Drink Beverages Market Size (2024 - 2029)

The Europe ready-to-drink beverages market is experiencing growth driven by increasing consumer awareness of health and wellness, a demand for clean labels, and a preference for functional beverages. The market size is expanding due to the rising consumption of ready-to-drink options like coffee, tea, and energy drinks, fueled by hectic lifestyles and changing dietary habits. Additionally, higher consumer spending and a growing number of fitness enthusiasts seeking electrolyte-infused drinks are contributing to the market's expansion across the region.

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Market Size of Europe Ready-to-Drink Beverages

Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.28 %
Fastest Growing Market Asia-Pacific
Largest Market Europe
Market Concentration High

Major Players

Europe Ready-to-Drink Beverages Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Ready to Drink Beverages Market Analysis

Europe ready-to-drink beverages market is projected to register a CAGR of 6.28% during the forecast period, 2022-2027.

Consumer awareness for health and wellness, demand for clean labels, and high preference for functional beverages are some of the key factors boosting the growth in the RTD beverage category. With increasingly hectic schedules, there has been a constant growth in ready-to-drink beverages such as coffee, tea, and functional beverages including energy drinks across the region. Moreover, changes in lifestyle and dietary habits coupled with increased consumer expenditure are driving the consumption of snacking beverages and contribute to the overall demand for ready-to-drink beverages across the European market.

Furthermore, rising participation in sports activities and an increasing number of fitness enthusiasts are influencing the market growth, as there is high demand for electrolyte-infused energy drinks to keep hydrated before, during, and after workouts. For instance, the statistics released by Eurostat report that in 2019 around 44% of the European population aged 15 years and above have practiced sport or physical activity at least once a week.

Europe Ready to Drink Beverages Industry Segmentation

Ready-to-drink beverages are single-use beverages that are packaged ready for immediate consumption upon purchase. There are different types of RTD beverages, each serving a different purpose. As per our study scope, we have considered all the prominent product categories like Tea, Coffee, Energy Drinks, Fruit & Vegetable Juice, etc.

The Europe ready-to-drink beverages market is segmented by product type, distribution channel, and country. By product type, the market is segmented into tea, coffee, energy drinks, fruits & vegetable juice, dairy-based beverages, and others, By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Also, the study analyzes the RTD beverages market in emerging and established markets across Europe, including the United Kingdom, Germany, France, Russia, Italy, Spain, and the Rest of Europe. The report offers market size and forecasts for Europe ready-to-drink-beverages market in value (USD million) for all the above segments.

By Product Type
Tea
Coffee
Energy Drinks
Fruit & Vegetable Juice
Dairy based beverages
Others
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Online Retail Stores
Others
By Country
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
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Europe Ready-to-Drink Beverages Size Summary

The European ready-to-drink (RTD) beverages market is experiencing significant growth, driven by increasing consumer awareness of health and wellness, a demand for clean labels, and a high preference for functional beverages. The fast-paced lifestyle of consumers has led to a rise in the consumption of RTD beverages such as coffee, tea, and energy drinks. This trend is further supported by changes in dietary habits and increased consumer spending on snacking beverages. The market is also benefiting from the growing participation in sports and fitness activities, which has heightened the demand for electrolyte-infused drinks. As consumers become more health-conscious, there is a noticeable shift towards beverages that offer hydration and essential nutrients, supporting various health benefits like gut health and weight management. The preference for fruit flavors among younger consumers has spurred manufacturers to innovate and introduce new product varieties, including flavored milk with enhanced functional properties.

In the United Kingdom, the RTD beverages market is highly diversified, reflecting the varied tastes and preferences influenced by social and cultural factors. The functional beverage sector is gaining traction as consumers increasingly recognize the connection between diet and health, particularly among the affluent millennial demographic willing to invest in value-added products. The market is witnessing a growing demand for health-benefiting drinks with diverse flavors, as well as sugar-free or natural-sweetener-based options with minimal calories. Leading manufacturers like Suntory Beverages & Food Limited, Nestle SA, The Coca-Cola Company, Monster Beverage Corporation, and Red Bull GmbH are actively investing in research and development to enhance their market presence through product innovation. Recent launches, such as Arctic Blue Beverages' oat-based RTD and OPERATE's plant-powered sports drink, highlight the ongoing efforts to cater to evolving consumer preferences across Europe.

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Europe Ready-to-Drink Beverages Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Tea

      2. 2.1.2 Coffee

      3. 2.1.3 Energy Drinks

      4. 2.1.4 Fruit & Vegetable Juice

      5. 2.1.5 Dairy based beverages

      6. 2.1.6 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/ Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Others

    3. 2.3 By Country

      1. 2.3.1 United Kingdom

      2. 2.3.2 Germany

      3. 2.3.3 Spain

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Ready-to-Drink Beverages Market Size FAQs

The Europe Ready-to-Drink Beverages Market is projected to register a CAGR of 6.28% during the forecast period (2024-2029)

Nestle SA , Suntory Holdings Limited, PepsiCo Inc. , Red Bull GmbH and Monster Beverage Corporation are the major companies operating in the Europe Ready-to-Drink Beverages Market.

Europe RTD Beverages Market Report Snapshots

Europe Ready to Drink Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)