Europe Ready to Drink Coffee Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Europe Ready to Drink Coffee Market Size

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Europe Ready to Drink Coffee Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 2.6 Billion
svg icon Market Size (2030) USD 4.09 Billion
svg icon Largest Share by Soft Drink Type Iced coffee
svg icon CAGR (2024 - 2030) 7.86 %
svg icon Largest Share by Country Germany

Major Players

Europe Ready to Drink Coffee Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Ready to Drink Coffee Market Analysis

The Europe Ready to Drink Coffee Market size is estimated at 2.6 billion USD in 2024, and is expected to reach 4.09 billion USD by 2030, growing at a CAGR of 7.86% during the forecast period (2024-2030).

2.6 Billion

Market Size in 2024 (USD)

4.09 Billion

Market Size in 2030 (USD)

6.30 %

CAGR (2018-2023)

7.86 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

31.94 %

value share, Iced coffee, 2023

Icon image

Consumer shift from carborated beverages to RTD beverages due to health concerns and the emergence of several RTD iced coffee brands led to the higher consumption.

Fastest-growing segment by Soft Drink Type

8.36 %

Projected CAGR, Cold Brew Coffee, 2024-2030

Icon image

The less acidity, rich flavour, natural sweetness, smooth taste and premium appeal and consumers’ interest in innovative takes on cold-served coffee is driving the growth.

Leading Market Player

18.07 %

market share, Arla Foods amba, 2022

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Arla Foods offers wide range of Starbucks RTD coffee and is investing in marketing and expanding their manufacturing capacity to meet rise in demand for RTD coffee.

Largest Segment by Country

20.48 %

value share, Germany, 2023

Icon image

Convenience of RTD coffee, availability of wide range of flavours, affordability and active lifestyles of millennial consumers promote the impulse prchase of RTD coffee.

Fastest-growing segment by Country

9.61 %

Projected CAGR, Russia, 2024-2030

Icon image

Rise in demand for premium RTD coffee including sugar-free, plant-based beverages and shift in consumption of coffee outside the traditional cafes to propel the growth.

Growing demand for convenience products is supporting the market growth

  • The RTD coffee segment in Europe registered a CAGR of 6.9% in 2023 compared to 2021. The RTD coffee market in the region is driven by the rising demand for convenience products, owing to the hectic work schedules of consumers. Additionally, ready-to-drink coffee, being an excellent source of instant energy, is becoming popular among youngsters and the middle-aged working population.
  • Europe is one of the world’s largest coffee consumers, with coffeehouses and cafes serving as popular socializing hubs in almost every city. Italy, the birthplace of the espresso, boasts an array of iconic coffee establishments, while the United Kingdom, Vienna, Austria, is famed for its traditional Viennese coffeehouses, cherished for their historic ambiance. In 2022, more than 42% of consumers in the United Kingdom consumed RTD coffee more than once a week.
  • RTD cold brew holds the major segment in the market. During the study period, it registered a CAGR of 9.5% by value from 2020 to 2023. The escalating consumer base switching from the consumption of carbonated beverages to coffee is driving the cold brew market. Cold brew is less acidic compared to hot drip, and espresso and offers a refreshing aroma and taste.
  • RTD iced coffee is the fastest growing in the market. The sales value of RTD iced coffee in the region is anticipated to grow by 21.1% in 2028 compared to 2023. The growth will be attributed to the growing demand for iced coffee among millennials and the younger Generation Z, which will be driving demand for iced coffee, as they are more willing to explore new coffee varieties and flavors.
Europe Ready to Drink Coffee Market

Rising demand for convenient and healthy RTD beverages driving their purchasing trend in the market

  • The European RTD coffee market holds significant global prominence, with sales witnessing a value-based CAGR of 7.00% during 2020-2023. This growth was primarily fueled by robust coffee consumption. In 2021, Europe's coffee consumption accounted for 32% of the global total. The region has witnessed a surge in RTD coffee product launches, with brands introducing a diverse range of flavors. Key players in the European RTD coffee market include Starbucks, Lavazza, Coca-Cola Company, and Emmi Group.
  • Within Europe, Germany stands out as the dominant market, driven by a rising trend of health-conscious consumers seeking RTD coffee options with lower sugar and milk content, often brewed with functional ingredients like protein and vitamins. Germany has around 8.5 million diagnosed cases of diabetes, with an estimated 2 million undiagnosed cases. Rising health awareness is leading consumers to opt for low-sugar and low-calorie products, aiming to mitigate risks associated with excessive sugar consumption, such as diabetes, high blood pressure, inflammation, weight gain, and fatty liver disease. Among RTD coffee variants, cold brew is witnessing the highest growth and is projected to record a volume-based CAGR of 6.59% over 2024-2030. Its popularity stems from its less acidic taste and the slow brewing process, resulting in a bold flavor profile.
  • Russia is emerging as the fastest-growing European market for RTD coffee, with a projected volume-based CAGR of 9.61% over 2024-2030. This growth is primarily driven by the rising demand for convenient beverages, including RTD coffee, among the millennial and Gen-Z demographics, who seek time-efficient options in their busy lifestyles. As of 2021-22, around 59% of Russia's population above the age of 15 was employed.

Europe Ready to Drink Coffee Market Trends

The ease of consumption is the key factor driving the increasing sales of RTD coffee in the market

  • The growing consumer demand for traceability and transparency in the value chain, as well as the growth in digital marketplaces, has intensified direct trade between producers and European roasters.
  • Packaging is considered as one of the most important product attributes for RTD coffee products, which determines the likelihood of purchasing.
  • RTD coffee retailers are often focused on optimizing their supply chain management and engage themselves to introduce new product lines or packaging options to provide consumers with more choices at different price points.
  • RTD coffee holds a significant place in United Kingdom market and is widely consumed as a popular beverages, particularly in as a replacement of hot coffee.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Key players are launching RTD coffee containing health-conscious formulations like ketogenic-friendly or no-added-sugar varieties
  • Starbucks has proven its remarkable aptitude in curating a superior coffeehouse ambiance that goes beyond the ordinary concept of enjoying coffee and positions itself as a brand that represents a lifestyle

Europe Ready to Drink Coffee Industry Overview

The Europe Ready to Drink Coffee Market is moderately consolidated, with the top five companies occupying 42.88%. The major players in this market are Arla Foods amba, Emmi AG, Luigi Lavazza S.p.A., Nestle S.A. and The Coca-Cola Company (sorted alphabetically).

Europe Ready to Drink Coffee Market Leaders

  1. Arla Foods amba

  2. Emmi AG

  3. Luigi Lavazza S.p.A.

  4. Nestle S.A.

  5. The Coca-Cola Company

Europe Ready to Drink Coffee Market Concentration

Other important companies include Britvic PLC, Crediton Dairy Ltd, illycaffè S.p.A., PepsiCo, Inc., Rauch Fruchtsäfte GmbH & Co OG, Sodiaal Union, The Fayrefield Group Limited.

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Ready to Drink Coffee Market News

  • July 2023: Britvic expands its portfolio with the addition of the UK’s fastest growing ‘ready to drink’ iced coffee brand Jimmy's with a deal of USD 300 million.
  • January 2023: Columbus Café & Co. and Sodiaal Cooperative signed a partnership to launch a range of iced lattes made up of 4 gourmet recipes in a resealable 25 cl brick, easy to taste and transport with its resealable bio-based plastic cap. The drinks will be sold in supermarkets, as well as in bakeries, Relay stores, or on the highways.
  • August 2022: Sodiaal Union's Candia marketing & innovation teams, together with Columbus Café & Co., the French coffee shop network, developed a range of innovative RTD coffee beverages (cappuccino, latte, chocolate, and It offers latte, the signature of the chain, flavored with Speculoos)

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Europe Ready to Drink Coffee Market
Europe Ready to Drink Coffee Market
Europe Ready to Drink Coffee Market
Europe Ready to Drink Coffee Market

Europe Ready to Drink Coffee Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Cold Brew Coffee
    • 5.1.2 Iced coffee
    • 5.1.3 Other RTD Coffee
  • 5.2 Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Glass Bottles
    • 5.2.3 Metal Can
    • 5.2.4 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Specialty Stores
    • 5.3.1.4 Supermarket/Hypermarket
    • 5.3.1.5 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Belgium
    • 5.4.2 France
    • 5.4.3 Germany
    • 5.4.4 Italy
    • 5.4.5 Netherlands
    • 5.4.6 Russia
    • 5.4.7 Spain
    • 5.4.8 Turkey
    • 5.4.9 United Kingdom
    • 5.4.10 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Arla Foods amba
    • 6.4.2 Britvic PLC
    • 6.4.3 Crediton Dairy Ltd
    • 6.4.4 Emmi AG
    • 6.4.5 illycaffè S.p.A.
    • 6.4.6 Luigi Lavazza S.p.A.
    • 6.4.7 Nestle S.A.
    • 6.4.8 PepsiCo, Inc.
    • 6.4.9 Rauch Fruchtsäfte GmbH & Co OG
    • 6.4.10 Sodiaal Union
    • 6.4.11 The Coca-Cola Company
    • 6.4.12 The Fayrefield Group Limited
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF READY TO DRINK COFFEE MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF COLD BREW COFFEE MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF COLD BREW COFFEE MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF COLD BREW COFFEE MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF ICED COFFEE MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF ICED COFFEE MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF ICED COFFEE MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF OTHER RTD COFFEE MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF OTHER RTD COFFEE MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF OTHER RTD COFFEE MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 22:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 23:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, EUROPE, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, USD, EUROPE, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 38:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 39:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 43:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, LITRES, EUROPE, 2018 - 2030
  1. Figure 44:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2018 - 2030
  1. Figure 45:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 46:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, LITRES, EUROPE, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, USD, EUROPE, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, LITRES, EUROPE, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, USD, EUROPE, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, EUROPE, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, BELGIUM, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF RTD COFFEE MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, FRANCE, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF RTD COFFEE MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, GERMANY, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF RTD COFFEE MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, ITALY, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF RTD COFFEE MARKET, USD, ITALY, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
  1. Figure 77:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, NETHERLANDS, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF RTD COFFEE MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 79:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
  1. Figure 80:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, RUSSIA, 2018 - 2030
  1. Figure 81:  
  2. VALUE OF RTD COFFEE MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 82:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
  1. Figure 83:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, SPAIN, 2018 - 2030
  1. Figure 84:  
  2. VALUE OF RTD COFFEE MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 85:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
  1. Figure 86:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, TURKEY, 2018 - 2030
  1. Figure 87:  
  2. VALUE OF RTD COFFEE MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 88:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
  1. Figure 89:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
  1. Figure 90:  
  2. VALUE OF RTD COFFEE MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 91:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 92:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, REST OF EUROPE, 2018 - 2030
  1. Figure 93:  
  2. VALUE OF RTD COFFEE MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 94:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 95:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 96:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 97:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Ready to Drink Coffee Industry Segmentation

Cold Brew Coffee, Iced coffee are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • The RTD coffee segment in Europe registered a CAGR of 6.9% in 2023 compared to 2021. The RTD coffee market in the region is driven by the rising demand for convenience products, owing to the hectic work schedules of consumers. Additionally, ready-to-drink coffee, being an excellent source of instant energy, is becoming popular among youngsters and the middle-aged working population.
  • Europe is one of the world’s largest coffee consumers, with coffeehouses and cafes serving as popular socializing hubs in almost every city. Italy, the birthplace of the espresso, boasts an array of iconic coffee establishments, while the United Kingdom, Vienna, Austria, is famed for its traditional Viennese coffeehouses, cherished for their historic ambiance. In 2022, more than 42% of consumers in the United Kingdom consumed RTD coffee more than once a week.
  • RTD cold brew holds the major segment in the market. During the study period, it registered a CAGR of 9.5% by value from 2020 to 2023. The escalating consumer base switching from the consumption of carbonated beverages to coffee is driving the cold brew market. Cold brew is less acidic compared to hot drip, and espresso and offers a refreshing aroma and taste.
  • RTD iced coffee is the fastest growing in the market. The sales value of RTD iced coffee in the region is anticipated to grow by 21.1% in 2028 compared to 2023. The growth will be attributed to the growing demand for iced coffee among millennials and the younger Generation Z, which will be driving demand for iced coffee, as they are more willing to explore new coffee varieties and flavors.
Soft Drink Type Cold Brew Coffee
Iced coffee
Other RTD Coffee
Packaging Type Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Distribution Channel On-trade
Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Europe Ready to Drink Coffee Market Research FAQs

The Europe Ready to Drink Coffee Market size is expected to reach USD 2.60 billion in 2024 and grow at a CAGR of 7.86% to reach USD 4.09 billion by 2030.

In 2024, the Europe Ready to Drink Coffee Market size is expected to reach USD 2.60 billion.

Arla Foods amba, Emmi AG, Luigi Lavazza S.p.A., Nestle S.A. and The Coca-Cola Company are the major companies operating in the Europe Ready to Drink Coffee Market.

In the Europe Ready to Drink Coffee Market, the Iced coffee segment accounts for the largest share by soft drink type.

In 2024, Germany accounts for the largest share by country in the Europe Ready to Drink Coffee Market.

In 2023, the Europe Ready to Drink Coffee Market size was estimated at 2.60 billion. The report covers the Europe Ready to Drink Coffee Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Ready to Drink Coffee Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Europe RTD Coffee Industry Report

Statistics for the 2023 Europe Ready to Drink Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Ready to Drink Coffee analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe RTD Coffee Market Report Snapshots

Europe Ready to Drink Coffee Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

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