Market Size of europe ready to drink coffee Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 2.6 Billion |
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Market Size (2030) | USD 4.09 Billion |
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Largest Share by Soft Drink Type | Iced coffee |
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CAGR (2024 - 2030) | 7.86 % |
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Largest Share by Country | Germany |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Ready to Drink Coffee Market Analysis
The Europe Ready to Drink Coffee Market size is estimated at 2.6 billion USD in 2024, and is expected to reach 4.09 billion USD by 2030, growing at a CAGR of 7.86% during the forecast period (2024-2030).
2.6 Billion
Market Size in 2024 (USD)
4.09 Billion
Market Size in 2030 (USD)
6.30 %
CAGR (2018-2023)
7.86 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
31.94 %
value share, Iced coffee, 2023
Consumer shift from carborated beverages to RTD beverages due to health concerns and the emergence of several RTD iced coffee brands led to the higher consumption.
Fastest-growing segment by Soft Drink Type
8.36 %
Projected CAGR, Cold Brew Coffee, 2024-2030
The less acidity, rich flavour, natural sweetness, smooth taste and premium appeal and consumers’ interest in innovative takes on cold-served coffee is driving the growth.
Leading Market Player
18.07 %
market share, Arla Foods amba, 2022
Arla Foods offers wide range of Starbucks RTD coffee and is investing in marketing and expanding their manufacturing capacity to meet rise in demand for RTD coffee.
Largest Segment by Country
20.48 %
value share, Germany, 2023
Convenience of RTD coffee, availability of wide range of flavours, affordability and active lifestyles of millennial consumers promote the impulse prchase of RTD coffee.
Fastest-growing segment by Country
9.61 %
Projected CAGR, Russia, 2024-2030
Rise in demand for premium RTD coffee including sugar-free, plant-based beverages and shift in consumption of coffee outside the traditional cafes to propel the growth.
Growing demand for convenience products is supporting the market growth
- The RTD coffee segment in Europe registered a CAGR of 6.9% in 2023 compared to 2021. The RTD coffee market in the region is driven by the rising demand for convenience products, owing to the hectic work schedules of consumers. Additionally, ready-to-drink coffee, being an excellent source of instant energy, is becoming popular among youngsters and the middle-aged working population.
- Europe is one of the world’s largest coffee consumers, with coffeehouses and cafes serving as popular socializing hubs in almost every city. Italy, the birthplace of the espresso, boasts an array of iconic coffee establishments, while the United Kingdom, Vienna, Austria, is famed for its traditional Viennese coffeehouses, cherished for their historic ambiance. In 2022, more than 42% of consumers in the United Kingdom consumed RTD coffee more than once a week.
- RTD cold brew holds the major segment in the market. During the study period, it registered a CAGR of 9.5% by value from 2020 to 2023. The escalating consumer base switching from the consumption of carbonated beverages to coffee is driving the cold brew market. Cold brew is less acidic compared to hot drip, and espresso and offers a refreshing aroma and taste.
- RTD iced coffee is the fastest growing in the market. The sales value of RTD iced coffee in the region is anticipated to grow by 21.1% in 2028 compared to 2023. The growth will be attributed to the growing demand for iced coffee among millennials and the younger Generation Z, which will be driving demand for iced coffee, as they are more willing to explore new coffee varieties and flavors.
Rising demand for convenient and healthy RTD beverages driving their purchasing trend in the market
- The European RTD coffee market holds significant global prominence, with sales witnessing a value-based CAGR of 7.00% during 2020-2023. This growth was primarily fueled by robust coffee consumption. In 2021, Europe's coffee consumption accounted for 32% of the global total. The region has witnessed a surge in RTD coffee product launches, with brands introducing a diverse range of flavors. Key players in the European RTD coffee market include Starbucks, Lavazza, Coca-Cola Company, and Emmi Group.
- Within Europe, Germany stands out as the dominant market, driven by a rising trend of health-conscious consumers seeking RTD coffee options with lower sugar and milk content, often brewed with functional ingredients like protein and vitamins. Germany has around 8.5 million diagnosed cases of diabetes, with an estimated 2 million undiagnosed cases. Rising health awareness is leading consumers to opt for low-sugar and low-calorie products, aiming to mitigate risks associated with excessive sugar consumption, such as diabetes, high blood pressure, inflammation, weight gain, and fatty liver disease. Among RTD coffee variants, cold brew is witnessing the highest growth and is projected to record a volume-based CAGR of 6.59% over 2024-2030. Its popularity stems from its less acidic taste and the slow brewing process, resulting in a bold flavor profile.
- Russia is emerging as the fastest-growing European market for RTD coffee, with a projected volume-based CAGR of 9.61% over 2024-2030. This growth is primarily driven by the rising demand for convenient beverages, including RTD coffee, among the millennial and Gen-Z demographics, who seek time-efficient options in their busy lifestyles. As of 2021-22, around 59% of Russia's population above the age of 15 was employed.
Europe Ready to Drink Coffee Industry Segmentation
Cold Brew Coffee, Iced coffee are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
- The RTD coffee segment in Europe registered a CAGR of 6.9% in 2023 compared to 2021. The RTD coffee market in the region is driven by the rising demand for convenience products, owing to the hectic work schedules of consumers. Additionally, ready-to-drink coffee, being an excellent source of instant energy, is becoming popular among youngsters and the middle-aged working population.
- Europe is one of the world’s largest coffee consumers, with coffeehouses and cafes serving as popular socializing hubs in almost every city. Italy, the birthplace of the espresso, boasts an array of iconic coffee establishments, while the United Kingdom, Vienna, Austria, is famed for its traditional Viennese coffeehouses, cherished for their historic ambiance. In 2022, more than 42% of consumers in the United Kingdom consumed RTD coffee more than once a week.
- RTD cold brew holds the major segment in the market. During the study period, it registered a CAGR of 9.5% by value from 2020 to 2023. The escalating consumer base switching from the consumption of carbonated beverages to coffee is driving the cold brew market. Cold brew is less acidic compared to hot drip, and espresso and offers a refreshing aroma and taste.
- RTD iced coffee is the fastest growing in the market. The sales value of RTD iced coffee in the region is anticipated to grow by 21.1% in 2028 compared to 2023. The growth will be attributed to the growing demand for iced coffee among millennials and the younger Generation Z, which will be driving demand for iced coffee, as they are more willing to explore new coffee varieties and flavors.
| Soft Drink Type | |
| Cold Brew Coffee | |
| Iced coffee | |
| Other RTD Coffee |
| Packaging Type | |
| Aseptic packages | |
| Glass Bottles | |
| Metal Can | |
| PET Bottles |
| Distribution Channel | |||||||
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| On-trade |
| Country | |
| Belgium | |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Russia | |
| Spain | |
| Turkey | |
| United Kingdom | |
| Rest of Europe |
Europe Ready to Drink Coffee Market Size Summary
The European ready-to-drink (RTD) coffee market is experiencing significant growth, driven by the increasing demand for convenient and instant energy solutions among consumers with busy lifestyles. This trend is particularly evident among the younger and middle-aged working populations who are seeking quick and accessible coffee options. Europe, being one of the largest coffee-consuming regions globally, has a rich coffee culture with countries like Italy and the United Kingdom leading in coffeehouse traditions. The market is characterized by a diverse range of RTD coffee products, including cold brew and iced coffee, which are gaining popularity due to their unique flavors and lower acidity compared to traditional coffee options. The cold brew segment, in particular, is witnessing robust growth, appealing to consumers who prefer its bold flavor profile and health-conscious attributes.
The market landscape in Europe is moderately consolidated, with major players such as Arla Foods, Emmi AG, Luigi Lavazza, Nestle, and The Coca-Cola Company holding significant market shares. These companies are actively expanding their product offerings and exploring innovative packaging solutions to cater to the evolving consumer preferences. Germany stands out as a key market, driven by health-conscious consumers opting for RTD coffee with functional ingredients. Meanwhile, Russia is emerging as the fastest-growing market, fueled by the demand for convenient beverages among millennials and Gen-Z. The market's growth is further supported by the increasing consumer interest in traceability and transparency within the value chain, alongside the expansion of digital marketplaces facilitating direct trade between producers and European roasters.
Europe Ready to Drink Coffee Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Soft Drink Type
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1.1.1 Cold Brew Coffee
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1.1.2 Iced coffee
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1.1.3 Other RTD Coffee
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1.2 Packaging Type
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1.2.1 Aseptic packages
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1.2.2 Glass Bottles
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1.2.3 Metal Can
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1.2.4 PET Bottles
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1.3 Distribution Channel
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1.3.1 Off-trade
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1.3.1.1 Convenience Stores
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1.3.1.2 Online Retail
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1.3.1.3 Specialty Stores
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1.3.1.4 Supermarket/Hypermarket
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1.3.1.5 Others
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1.3.2 On-trade
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1.4 Country
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1.4.1 Belgium
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1.4.2 France
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1.4.3 Germany
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1.4.4 Italy
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1.4.5 Netherlands
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1.4.6 Russia
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1.4.7 Spain
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1.4.8 Turkey
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1.4.9 United Kingdom
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1.4.10 Rest of Europe
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Europe Ready to Drink Coffee Market Size FAQs
How big is the Europe Ready to Drink Coffee Market?
The Europe Ready to Drink Coffee Market size is expected to reach USD 2.60 billion in 2024 and grow at a CAGR of 7.86% to reach USD 4.09 billion by 2030.
What is the current Europe Ready to Drink Coffee Market size?
In 2024, the Europe Ready to Drink Coffee Market size is expected to reach USD 2.60 billion.
