Market Trends of europe ready to drink tea Industry
RTD teas are viewed as a more nutritious option than carbonated soft drinks and other sugary beverages, which is driving up sales
- Consumers are developing an affinity RTD tea, which offers enhanced convenience, thus, providing a suitable, convenient, and healthy alternative to juices and carbonates.
- Manufacturers are focusing on offering RTD herbal tea in order to expand their customer base as people have become health conscious.
- Changing consumer habits and the development of grocery retailers are shaping up the private label segment of the tea and coffee market across Europe.
- Beverages with these functional benefits typically are marketed toward busy millennials who are looking to improve the quality of their sleep and increase their energy.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players are focusing on providing RTD teas that offer health benefits with the addition of ingredients like adaptogens and vitamins
- Lipton's key strengths include its diverse product portfolio and implementation of initiatives promoting ethical tea production
