Market Trends of Europe Seasoning and Spices Industry
This section covers the major market trends shaping the Europe Seasoning & Spices Market according to our research experts:
Growing Popularity of Ethnic Food in the Region
Globalization is inspiring European consumers to search for new flavor experiences. Adventurous consumers, especially millennials, are constantly seeking out new foods and flavors worldwide. As a result, manufacturers are adding more spices and herb varieties to the market. Consumers have become more interested in other cultures, resulting in more product launches that advertise and connect the flavor, name of the country, brand, and product (for example, Za'atar Authentic Lebanese Herb Blend). Brands use labels such as discover, explore, uncover, unveil, and unravel to stimulate the demand from curious consumers. Europeans are looking for traditional Asian and Hispanic spices and seasonings, such as jalapeño, poblano, and ginger, to be mixed with more exotic ingredients and flavors, including dragon fruit, ghost pepper, harissa, and bitter orange.
The reason for the increasing popularity of ethnic cuisine is the growing multicultural population in the region due to the rising ex-pat population in countries like the United Kingdom, Germany, France, and Italy, along with the growing travel to exotic destinations. As a result, the demand for spices, herbs, and seasonings used in exotic cuisines is also growing, along with rising import of spices in the region. For instance, the European countries consist of many ethnicities from across the world, including Chinese, Indian, and Pakistani, who make up a major share of the working population. This population group has high demand for ethnic ready-to-eat or ready-to-cook food products. According to the Office for National Statistics (United Kingdom), in 2020-2021, there were approximately 896,000 Indian nationals living in the United Kingdom, followed by 682,000 Polish, 456,000 Pakistani, and 412,000 Irish. Thereby, this factor is driving the application of seasonings and spices in the ethnic ready-to-eat or ready-to-cook food products.
United Kingdom is the Largest Market
There is a growing demand for ethnic spice blends due to the rising popularity of ethnic cuisine and healthy foods and the increasing consumption of convenient, processed, and ready-to-eat dishes. In the United Kingdom, local street food is inspiring the flavors and recipes of new spice blends, sauces, and condiments. Herb and spice blends such as biryani blend, Chinese five spice, and Lebanese seven spice are commonly used in the foodservice industry. Therefore, the popularization of all-in-one spices is primarily driving the market's growth. The demand for dried herbs is strong in the United Kingdom. Hence, this category is regarded as a key part of the overall market for herbs. The rising demand from food manufacturers, chefs, foodservice operators, and consumers, coupled with the increasing popularity of home cooking, is boosting the market's growth. Companies in Europe are making new investments to expand their sites to meet the increasing customer requests and larger orders from existing clients.
