Europe Shampoo Market Size (2024 - 2029)

The European shampoo market is anticipated to experience growth driven by the increasing demand for multifunctional shampoos addressing various hair-related issues. This growth is supported by the customization of products to meet consumer needs and the expansion of distribution channels, including significant online platforms. The market's expansion is further influenced by the rising preference for natural ingredients, as consumers move away from synthetic compounds linked to hair problems. Additionally, the popularity of dry shampoos, particularly in regions with fast-paced lifestyles and environmental challenges, contributes to the market's development.

Market Size of Europe Shampoo Industry

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Europe Shampoo Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.10 %
Market Concentration Low

Major Players

Europe Shampoo Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Shampoo Market Analysis

The Europe Shampoo Market is projected to grow at a CAGR of 4.1% over the next five years.

  • The demand for different types of shampoos for various hair-related problems with multifunctionality is expected to drive the shampoo market owing to the increasing prevalence of hair disorders such as hair fall, oily hair, and many others, thus meeting the consumer's challenges. The players have started customizing and introducing shampoo according to consumer needs, further boosting the market revenue. 
  • Additionally, companies are reaching out to consumers through various distribution channels, such as online and other distribution channels. For instance, according to an e-commerce database organization (2021), amazon is by far the biggest online store in Germany. Approximately 50% of all beauty brands in the country have their own online stores, and some also operate through Amazon stores.
  • One of the key elements that are leading to the growth of the Europes dry shampoo market has the unique selling point of removing oil from the scalp without the use of water is fueled by fast-paced lifestyles, long workdays, cold climate, particularly across Northern Europe and a preference for living in heavily polluted cities.
  • Moreover, consumers increasingly prefer items made with natural components. As a result of linking synthetic compounds such as sulfates and parabens to frizzy hair, flaky scalps, and split ends, they are being avoided by consumers. For instance, in January 2021, the Estée Lauder Companies Inc. (Aveda), the plant-powered hair care brand, announced that all of its hair care, hair color, body care, makeup, and aroma products are 100% vegan in response to the growing demand for cruelty-free hair care products.

Europe Shampoo Industry Segmentation

The most popular hair care cosmetics category is shampoo, a basic hair care product. The shampoo is used to wash the scalp and hair by eliminating surplus sebum, dandruff, environmental dust, and product residue.

The Europe shampoo market is segmented by form, functionality, category, end user, distribution channel, and geography. By form, the market is segmented into Liquid Shampoo, Dry Shampoo, and shampoo bars). By functionality, the market is segmented into anti-hair fall, antidandruff, multifunctionality, and other functionalities. By category, the market is segmented into conventional and free-from). By end user, the market is segmented into adults and kids. By distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, pharmacies and drug stores, online stores, and other distribution channels. By geography, the market is segmented into the United Kingdom, France, Germany, Italy, Spain, Russia, and the rest of Europe. 

For each segment, the market sizing and forecast have been done based on value (in USD million).

Form
Liquid Shampoo
Dry Shampoo
Shampoo Bars
Functionality
Antihairfall
Antidandruff
Multifunctionality
Other Functionalities
Category
Conventional
Natural/Free-Form (vegan, organic etc.)
End-user
Adults
Kids
Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Salons
Pharmacies/Drug Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
United Kingdom
Germany
Russia
France
Italy
Spain
Rest of Europe
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Europe Shampoo Market Size Summary

The European shampoo market is experiencing a notable expansion, driven by the increasing demand for multifunctional hair care solutions that address various hair-related issues such as hair fall and oily scalp. This growth is further fueled by the rising consumer preference for natural and organic ingredients, as awareness of the adverse effects of synthetic compounds like sulfates and parabens grows. Companies are responding by customizing their products to meet specific consumer needs and leveraging diverse distribution channels, including online platforms, to enhance their market reach. The trend towards eco-friendly and sustainable products is also gaining momentum, with consumers increasingly seeking zero-waste or recyclable options, reflecting a broader concern for environmental impact and personal health.

The competitive landscape of the European shampoo market is characterized by the presence of both international and domestic players, with major brands like L'Oréal, Unilever, and Procter & Gamble leading the charge. These companies are actively engaging in strategic partnerships, mergers, and product innovations to strengthen their market position and expand their product offerings. The market is witnessing a significant shift towards products that combine natural and organic ingredients with multifunctional benefits, catering to the evolving consumer preferences. As a result, established brands that emphasize sustainability and natural formulations are achieving greater penetration in both retail and online channels, underscoring the importance of aligning product offerings with consumer values and trends.

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Europe Shampoo Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Form

      1. 2.1.1 Liquid Shampoo

      2. 2.1.2 Dry Shampoo

      3. 2.1.3 Shampoo Bars

    2. 2.2 Functionality

      1. 2.2.1 Antihairfall

      2. 2.2.2 Antidandruff

      3. 2.2.3 Multifunctionality

      4. 2.2.4 Other Functionalities

    3. 2.3 Category

      1. 2.3.1 Conventional

      2. 2.3.2 Natural/Free-Form (vegan, organic etc.)

    4. 2.4 End-user

      1. 2.4.1 Adults

      2. 2.4.2 Kids

    5. 2.5 Distribution Channel

      1. 2.5.1 Hypermarkets/Supermarkets

      2. 2.5.2 Specialty Stores

      3. 2.5.3 Salons

      4. 2.5.4 Pharmacies/Drug Stores

      5. 2.5.5 Convenience Stores

      6. 2.5.6 Online Retail Stores

      7. 2.5.7 Other Distribution Channels

    6. 2.6 Geography

      1. 2.6.1 United Kingdom

      2. 2.6.2 Germany

      3. 2.6.3 Russia

      4. 2.6.4 France

      5. 2.6.5 Italy

      6. 2.6.6 Spain

      7. 2.6.7 Rest of Europe

Europe Shampoo Market Size FAQs

The Europe Shampoo Market is projected to register a CAGR of 4.10% during the forecast period (2024-2029)

L'Oreal SA, The Procter & Gamble Company, Kao Corporation, Unilever PLC and The Estee Lauder Companies Inc. are the major companies operating in the Europe Shampoo Market.

European Shampoo Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)