Europe Skin Care and Hair Care Products Market Size (2024 - 2029)

The market size for hair and skin care products in Europe is experiencing growth driven by several key factors. The increasing consumer preference for organic and natural ingredients, coupled with a heightened awareness of the harmful effects of chemicals in personal care products, is significantly contributing to this expansion. The COVID-19 pandemic further shifted consumer focus towards skincare over makeup, leading to innovative product offerings such as travel-ready hygiene kits. Additionally, the desire for a presentable personal image and improved personal hygiene habits are enhancing the demand for these products, prompting manufacturers to adapt to the evolving consumer needs.

Market Size of Europe Skin Care and Hair Care Products Industry

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Europe Skin Care Product Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.12 %
Market Concentration Low

Major Players

Europe Skin Care Product Market Key Players

*Disclaimer: Major Players sorted in no particular order

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Europe Hair and Skincare Market Analysis

The Europe skin care and hair care products market is projected to witness a CAGR of 2.12% during the forecast period, 2022 - 2027.

According to Forea Survey, skin care products, such as cleansers and moisturizers, increased by 10% to 20% in 2020 in the European region. Moreover, 96% of consumers chose to invest in skincare rather than make-up during the COVID-19 pandemic. Using this opportunity, the players in operating the market dived into travel-ready hygiene and skin care lines. For Instance, In 2020, Michelle launched an essential care kit Bluebag, which includes both hygiene and facial skin care products, like face cleanser, serum, an eye serum, hydrating cream, hydrating mist, and anti-bac hand cleanser and moisturizer.

With the growing demand for organic ingredients, consumers across the market are inclined toward organic personal care products, which is expected to drive the market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.

The key driver in the market is the desire for a presentable personal image among consumers, which also led to their awareness of personal hygiene habits. The consumer's growing concern about their health and hygiene as a long-term investment enhanced the demand for natural or organic products in the region. Such factors compelled manufacturers to improve their product offerings to match the dynamically changing consumer requirements.

Europe Hair and Skincare Industry Segmentation

Skin care products are a range of products that support skin integrity, enhance its appearance, and relieve skin conditions. These are applied to the skin in order to avoid symptoms of early ageing, pimples, and black patches. Similarly, hair care products are those that help to control the properties and behaviour of the hair, so that it can be maintained in a controlled and desirable manner. The Europe skin care and hair care market is segmented by type, distribution channel, category, and geography. Based on type, the market studied is segmented into skin care and hair care. Skin care product type, is further sub segmented into face care, body care, lip care, and hair care. Based on face care, the market is bifurcated into cleansers, masks, exfoliators/scrubs, oils/serums, moisturizers, and other face care products. Based on body care, the market is further segmented into body lotions and body wash. Based on distribution channels, the market studied is segmented into hypermarket/supermarkets, specialist retail stores, convenience stores, online retail, and other distribution channels. Based on category, the market is segmented into mass and premium. Based on geography, the market is segmented into the United Kingdom, Germany, France, Italy, Spain, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Skin Care
Face Care
Cleansers
Masks
Exfoliators/Scrubs
Oils/Serums
Moisturizers, Cream, Lotion
Other Face Care Products
Body Care
Body Cream, Lotion
Body Wash
Lip Care
Hair Care
Shampoo
Conditioners
Mask
Hair Oil
Other Hair Care Products
By Category
Mass
Premium
By Distribution Channel
Hypermarket/Supermarkets
Specialist Retail Stores
Convenience Stores
Online Retail
Other Distribution Channels
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Skin Care and Hair Care Products Market Size Summary

The European skin and hair care market is experiencing a notable shift towards natural and organic products, driven by increasing consumer awareness of the harmful effects of synthetic ingredients. This trend is further fueled by a growing desire for personal hygiene and a presentable image, prompting consumers to prefer products with natural or organic labeling. The market is characterized by a strong demand for products containing plant-based and premium botanical ingredients, as consumers seek safer alternatives to traditional formulations. This shift has compelled manufacturers to innovate and expand their offerings, aligning with the evolving preferences of health-conscious consumers.

The competitive landscape of the European skin and hair care market is dominated by both regional and global players, who are actively investing in product innovation and marketing strategies to capture market share. Companies like L'Oreal, Beiersdorf, Unilever, and The Estée Lauder Companies are at the forefront, introducing advanced and personalized skincare solutions to address consumer concerns related to pollution, aging, and time constraints. The market's growth is also supported by the increasing demand for child skincare products and the adaptation of skincare routines among adults, influenced by factors such as weather conditions and holistic health approaches. As a result, the market is poised for steady growth, with a focus on sustainability and consumer-centric innovations.

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Europe Skin Care and Hair Care Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Skin Care

        1. 2.1.1.1 Face Care

          1. 2.1.1.1.1 Cleansers

          2. 2.1.1.1.2 Masks

          3. 2.1.1.1.3 Exfoliators/Scrubs

          4. 2.1.1.1.4 Oils/Serums

          5. 2.1.1.1.5 Moisturizers, Cream, Lotion

          6. 2.1.1.1.6 Other Face Care Products

        2. 2.1.1.2 Body Care

          1. 2.1.1.2.1 Body Cream, Lotion

          2. 2.1.1.2.2 Body Wash

        3. 2.1.1.3 Lip Care

      2. 2.1.2 Hair Care

        1. 2.1.2.1 Shampoo

        2. 2.1.2.2 Conditioners

        3. 2.1.2.3 Mask

        4. 2.1.2.4 Hair Oil

        5. 2.1.2.5 Other Hair Care Products

    2. 2.2 By Category

      1. 2.2.1 Mass

      2. 2.2.2 Premium

    3. 2.3 By Distribution Channel

      1. 2.3.1 Hypermarket/Supermarkets

      2. 2.3.2 Specialist Retail Stores

      3. 2.3.3 Convenience Stores

      4. 2.3.4 Online Retail

      5. 2.3.5 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 Spain

      2. 2.4.2 United Kingdom

      3. 2.4.3 Germany

      4. 2.4.4 France

      5. 2.4.5 Italy

      6. 2.4.6 Russia

      7. 2.4.7 Rest of Europe

Europe Skin Care and Hair Care Products Market Size FAQs

The Europe Skin Care and Hair Care Products Market is projected to register a CAGR of 2.12% during the forecast period (2024-2029)

L'Oreal S.A., Procter & Gamble Company, Unilever PLC, The Estee Lauder Companies Inc. and Beiersdorf AG are the major companies operating in the Europe Skin Care and Hair Care Products Market.

Hair and Skin Care in Europe Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)