Market Trends of Europe Skin Care and Hair Care Products Industry
This section covers the major market trends shaping the Europe Skin Care & Hair Care Products Market according to our research experts:
Growing Appeal for Organic and Natural Products
The European skin care and hair care products market witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in skin care and hair care products. A high percentage of consumers choose one brand over others based on its natural formulation. This enhanced the demand for safe, natural, and organic skin and hair care products in recent times. The high demand for natural ingredients is evident in the market studied. It has led to most companies launching products with nature-inspired ingredients, such as plant-based and premium botanical ingredients. For instance, in 2020, Rituals expanded its natural offerings with a body care line, including body scrub, shower cream, and body cream. The products are made using natural/naturally derived ingredients, including lotus, sweet almond oil, sugar, shea butter, and arrowroot powder. The company is planning to widen its formulas of natural origin to 90% by 2023.
Germany Holds Significant Share in the Region
In Germany, a growing number of people have gained awareness about the benefits of natural and organic products. Organic hair care products are available with a variety of specifications that are specially produced for different types of hair, such as the dry scalp, normal, and oily scalp, with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Furthermore, the demand for child skin care products is expected to increase in Germany as consumers are taking extra care to protect the delicate skin of babies and children against extended exposure to sun rays. Among adults, the demand for skin care products depends heavily on the weather conditions. However, many consumers take a more holistic approach, paying more attention to Ultra Violette levels and their possible impact on skin health and aging. Additionally, the players operating in the market are focusing on developing innovative lines or products to cater to the growing demand to achieve major market shares. For instance, In 2021, Beiersdorf personalized face care with the launch of its new brand, O.W.N (Only What's Needed), which uses ingredients that are specially formulated for individualized skin care needs. The launch focuses on personalized skin care innovations based on individual needs and scientific findings.
