Market Share of Europe Smart Watches Industry
The European smartwatch market is fragmented with the presence of significant players like TAG Heuer SA, Apple Inc., Fitbit Inc., Garmin Ltd, and Samsung Electronics Co. Ltd. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- December 2023: Amazfit, a global smart wearables brand owned by Zepp Health, a health technology company, has unveiled four Special Edition colors of the Amazfit Balance. Along with names inspired by the harmony found in the natural world, these exclusive lifestyle smartwatches come in packaging made from 100% environmentally friendly materials, and USD 2 from every purchase will be donated by Zepp Health in support of urban forestry projects in Europe organized by One Tree Planted - a non-profit organization whose mission is to make it simple for anyone to help the environment by planting trees.
- November 2023: Garmin, the world’s most innovative and recognized marine electronics manufacturer, announced the Quatix 7 Pro – its next-gen high-performance smartwatch optimized for marine life. Purpose-built for life on the water and filled with wearable tech for everyday fitness, wellness, and convenience, it features a stunning 1.3” AMOLED display with a premium, scratch-resistant sapphire lens. Explore longer thanks to a battery life of up to 16 days in smartwatch mode1, and extend adventures after dark with a built-in LED flashlight with variable intensities and strobe modes.
Europe Smart Watches Market Leaders
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TAG Heuer S.A.
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Apple Inc.
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Fitbit Inc.
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Garmin Ltd
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Samsung Electronics Co. Ltd
*Disclaimer: Major Players sorted in no particular order
