Europe Snack Bar Market Size

Europe Snack Bar Market Analysis

The Europe Snack Bar Market size is estimated at 3.64 billion USD in 2024, and is expected to reach 5.64 billion USD by 2030, growing at a CAGR of 7.57% during the forecast period (2024-2030).

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3.64 Billion

Market Size in 2024 (USD)

5.64 Billion

Market Size in 2030 (USD)

5.71 %

CAGR (2018-2023)

7.57 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

54.29 %

value share, Cereal Bar, 2023

There is a growing popularity of cereal bars in European countries, which have become a desirable dietary component suitable for consumption at any time and popular option.

Largest Segment by Distribution Channel

56.19 %

value share, Supermarket/Hypermarket, 2023

The growth of the segment in the region is largely driven by the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.

Fastest-growing Segment by Confectionery variant

8.72 %

Projected CAGR, Fruit & Nut Bar, 2024-2030

Many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.

Fastest-growing Segment by Distribution Channel

8.62 %

Projected CAGR, Online Retail Store, 2024-2030

The ability to use online marketing tools to target new customers and website analysis tools to gain insight into regional product-specific consumers is driving the segment.

Leading Market Player

15 %

market share, Kellogg Company, 2022

Product diversity in the sector, making innovative bars with varied protein content for a wide range of consumers, aided Kellogg's to occupy the market share in the market.

Supermarkets/hypermarkets and convenience stores collectively hold more than 80% value share for sales of snack bars due to their strong presence across the region

Snack bar consumption is soaring in the UK, Germany, and France, driving market growth during the forecast period

Europe Snack Bar Industry Segmentation

Cereal Bar, Fruit & Nut Bar, Protein Bar are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom are covered as segments by Country.

• Supermarkets and hypermarkets are the largest channels in the European snack bar market. The channel held the major share of 56% by value in the overall distribution channels segment for the European snack bar market. Strategic product positioning on the dedicated shelves for the snack bar category influences impulse purchase behavior among potential consumers. Carrefour, Super U, Tesco, Asda, and Lidl are some of the leading grocery store operators in the region. For instance, as of March 2023, Tesco and Asda had 3,456 stores in the United Kingdom. The major factors behind the popularity of this channel were attractive discount offers, loyalty program schemes, and cashback schemes.
• Convenience stores are the second most widely preferred distribution channels after supermarkets and hypermarkets to purchase snack bars. The volume sales of snack bars through convenience stores is estimated to register a 33.22% volume share in 2024 due to their presence in the streets of urban and rural areas. Consumers consider it important for a grocery store to be located near their home or office. Thus, sales of snack bar products happen widely through the channel across the region.
• The online retail channel is considered the fastest-growing segment across the country. Snack bar sales are anticipated to grow through these channels at a rate of 7.20% from 2023 to 2024 due to consumer's preference for buying on the Internet, especially the goods they are familiar with, such as confectioneries, in terms of the manufacturer’s name, brand positioning, image, and packaging design.