Market Trends of europe snack bar Industry
The adoption of a healthy lifestyle, along with the increasing number of sports enthusiasts, resulted in higher sales across Europe
- The convenience trend continued to grow in Europe, and increasingly busy lifestyles meant consumers were grabbing a few snack bars such as cereal bars, protein bars, nut bars, and others whenever and wherever they could.; In 2022, 58% of consumers in the United Kingdom claimed that they frequently consume snack bars.
- Snack bars are available in different formats in the region, including protein bars, fruit and nut bars, and cereal bars. Many manufacturers in the region are launching snack bars with innovative flavors to meet consumer preferences.
- Snack bar sales in Europe witnessed growth in 2022. As the demand for snack bars grows in the region, major key players are increasing their sales with their innovations; Germany is the leading country in the sales of protein bars in the region. The top brands in German protein bars include Myprotein, Multipower, Champ, PowerBar, and Power System.
- Consumers in the region are increasingly turning to snack bars such as cereal bars, protein bars, and fruit and nut bars as a perceived healthier option. Many Snack bars are formulated to provide a balance of nutrients, including carbohydrates, protein, and healthy fats.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Inclusion of superfood into the snack bar are driving the segment sales in the market
