Market Share of Europe Social Media Analytics Industry
The competitive landscape of the Europe social media analytics market is expected to move towards semi-consolidated, owing to the emergence of several small and medium-sized solution providers in the market. The solution providers are increasingly collaborating with several companies across the industries to boost the adoption of their Social Media analytics solutions. Also, the existing market players are innovating their solutions to compete.
In June 2023, Adobe Systems Incorporated announced the global expansion of Firefly Adobe’s new generative AI models to support text prompts in over 100 languages, enabling users across the world to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages, with versions in French, German, Japanese, Spanish, and Brazilian Portuguese available now.
In February 2023, Salesforce announced the New Analytics, AI, and Automation Solutions for Communications Providers and Analytics, which automate common processes, drive improved customer experience, and reduce operating costs embedded in innovations developed for the communications industry. This will facilitate and enrich the interaction of customers through a new integration with WhatsApp.
Europe Social Media Analytics Market Leaders
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IBM Corporation
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SAS Institute Inc.
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Clarabridge Inc.
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Adobe Systems Incorporated
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Oracle Corporation
*Disclaimer: Major Players sorted in no particular order
