Market Trends of Europe Soft Drinks Packaging Industry
This section covers the major market trends shaping the Europe Soft Drinks Packaging Market according to our research experts:
Plastic is Expected to Hold the Largest Market Share
- Plastics are a more efficient material for soft drinks packaging than other alternatives because plastics are energy efficient to manufacture, and they are also lighter than alternative materials.
- For instance, just two pounds of plastic can deliver 10 gallons of Liquid, i.e., milk, whereas three pounds of aluminum, eight pounds of steel, or over 40 pounds of glass are needed to deliver the same amount of Liquid.
- In the soft drinks segment, the busy life of working people has led to the launch of single-serve plastic sachets by various brands. Thus, this increases the importance of ready-to-consume drinks and further boosts market growth.
- HDPE is the most widely used type of plastic packaging material. It is used to make many types of bottles and containers. Unpigmented bottles are translucent and sturdy, have good barrier properties, and are well suited for packaging products with a shorter shelf life, such as Juices, Energy Drinks.
- With the expanding soft drinks market, it is evident that nutritional product demand, such as Juices, Energy drinks, sports drinks, is increasing, and it is directly driving the soft drinks packaging market. It is also durable, and people can carry them without hassle. Moreover, plastics are airtight, so the chances of leakage and getting stale is unlikely.
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United Kingdom to Hold the Largest Market Share
- The United Kingdom is to gain significant market and momentum due to the increase in population and demand for premium drinks. Moreover, high competitive rivalry and easy availability are supporting the growth of the market.
- For the last few years, the Carbonated drinks segment has dominated the United Kingdom soft drinks market. The shrinking base population of age 25 years is likely to affect the sales in the country negatively. The key market players are continuously innovating products to maintain profit and a competitive edge.
- For instance, PepsiCo introduces Stubborn Soda, which contains sweeteners like sugar cane and stevia, and it is available in different flavors such as lemon, orange, etc. The growing demand for clean-label, gluten-free, low-calorie, and low-carb products has led to the elevation of the low-calorie RTD carbonated beverages market in the soft drinks industry of Europe.
- The social class differences like the ones between the upper-middle class, middle class, and the rural population consumption patterns are driving the demand for packaging solutions. The demand for packaging solutions for different soft drinks like Carbonated Drinks, Juices, Energy Drinks, Alcoholic Drinks, RTD Beverages, Sports Drinks, Bottles, Water, and others will continue to witness growth in the near future. The robust retail market and improving economic activity will drive the Europe Soft Drinks Packaging Market.
- In the United Kingdom, plastic is the conventional method for packaging soft drinks, fruit juices, and water. The advantage of plastic packaging is that it is chemically inert and will not affect the quality, odor, or taste of the product. It is strong, rigid, and 100% recyclable.
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