Market Trends of europe sports drinks Industry
The increasing awareness of health among consumers has led to a higher demand for sports drinks that have cleaner labels, natural ingredients, and less sugar
- Consumers are transitioning from energy drinks to sports drinks because of the health benefits associated with them like replenishment of fluids, and electrolytes.
- Major brands like Powerade, BodyArmor, and Gatorade are focusing on more sustainable packaging approaches and utilizing more recycled content. In terms of innovative flavors, consumers are open to exploring new flavor profiles, especially the younger population.
- Sports drinks are available to consumers in the low-range to high-end premium range. However, the prices continue to rise due to factors like production, shipping costs, labor shortages, supply chains, changing customer tastes, and the economic impact of war in Ukraine, which led to the growing demand for products in the lower price range.
- With the rising number of health-conscious consumers in the region, there is an increasing demand for healthier alternatives to every product, including sports drinks. As a result, rising demand for low-calorie and sugar-free beverages is fuelling the demand for healthier beverage options owing to the adverse effects related to high sugar intake.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Many brands are formulating to meet clean-label standards with the inclusion of natural and organic ingredients
- Aquarius dominates the market by emphasizing functionality, coupled with its branding and strong marketing efforts
