Europe Sports Nutrition Market Size (2024 - 2029)

The European sports nutrition market is experiencing significant growth, driven by an increasing demand for protein bars, dietary supplements, and sports drinks among both traditional and non-traditional users. The market size is expanding as these products, once targeted primarily at athletes, gain popularity among the general health-conscious population. This shift is fueled by the desire of regular exercisers and recreationally active individuals to enhance their workouts with effective nutritional supplements. The widespread availability of sports nutrition products, now found in convenience and pharmaceutical stores, further contributes to the market's expansion.

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Market Size of Europe Sports Nutrition Industry

Europe Sports Nutrition Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.40 %
Market Concentration Low

Major Players

Europe Sports Nutrition Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Sports Nutrition Market Analysis

The European sports nutrition market is projected to register a CAGR of 8.4% during the forecast period (2022 - 2027).

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few players, like Glanbia PLC, registered a drop in demand and revenue (around 8.9%), numerous others remained unaffected and showed promising growth opportunities. Consumers have become more health-conscious and aware due to the impact of the pandemic. Hence, one of the major factors driving this growth is an increase in the demand for various protein bars, dietary supplements, and sports drinks among core users and non-traditional users.

Over the medium term, sports nutritional products, which were once classified as a niche category designed particularly for athletes and professional full-time sports personnel, have been gaining immense popularity even among the generic health-conscious population. The market is witnessing high demand from diverse consumer groups, as regular exercisers and everyday consumers are looking for an extra boost in their workouts. Customers who are recreationally active are opting for other kind of sports nutrition products to complement their workout sessions and get purified nutrients effective in producing the desired physique. Therefore, the advances in sports nutrition products are one of the major factors driving the market. The market is also driven by the widespread penetration of these products over the past few years. The products that were once available in dedicated fitness products shops have made their way to convenience and pharmaceutical stores.

Europe Sports Nutrition Industry Segmentation

Sports nutrition is the study and practice of nutrition and diets with regard to improving a person's athletic performance. The market deals with the products and beverages associated with enhancing the performance of sports enthusiasts, fitness-oriented consumers, and lifestyle users. The European sports nutrition market has been segmented by product type, distribution channel, and geography. By type, the market is segmented into sports drinks, sports food, and sports supplements. By distribution channels, the market is segmented into convenience stores, hypermarkets/supermarkets, specialist stores, online retail, and other distribution channels. The study also provides a regional analysis of the European sports nutrition market in emerging and established countries, including Spain, the United Kingdom, France, Germany, Russia, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)

Product Type
Sports Drinks
Sports Food
Sports Supplements
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retail
Other Distribution Channels
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
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Europe Sports Nutrition Market Size Summary

The European sports nutrition market is experiencing significant growth, driven by an increasing consumer focus on health and fitness. The market, which was once limited to athletes and professional sports personnel, is now gaining traction among the general health-conscious population. This shift is largely due to the rising demand for protein bars, dietary supplements, and sports drinks, which are being embraced by regular exercisers and everyday consumers seeking to enhance their workouts and overall well-being. The widespread availability of these products, previously confined to specialized fitness stores, has further contributed to their mainstream acceptance. As consumers become more aware of the importance of nutrition in preventing chronic ailments and improving health, the demand for dietary supplements and functional foods within the sports nutrition category is expected to continue its upward trajectory.

The market is also witnessing a surge in interest towards plant-based nutrition, particularly in the United Kingdom, where alternative proteins and non-animal-based food products are gaining popularity. This trend is fueled by consumers, including millennials, athletes, and bodybuilders, who are increasingly opting for plant-based alternatives to meet their protein needs. The competitive landscape of the European sports nutrition market is characterized by the presence of major players like Glanbia PLC, PepsiCo Inc., and MusclePharm Corp., who are focusing on quality and brand loyalty to maintain their dominance. These companies are actively engaging in product innovations, partnerships, and expansions to differentiate themselves in a crowded market. The introduction of new products, such as CLIF Quench by Clif Bar Company, and strategic acquisitions, like Glanbia's stake in LevlUp GmbH, highlight the dynamic nature of the market as companies strive to capture a larger share of the growing consumer base.

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Europe Sports Nutrition Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Sports Drinks

      2. 2.1.2 Sports Food

      3. 2.1.3 Sports Supplements

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialist Stores

      4. 2.2.4 Online Retail

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 Spain

      2. 2.3.2 United Kingdom

      3. 2.3.3 Germany

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Sports Nutrition Market Size FAQs

The Europe Sports Nutrition Market is projected to register a CAGR of 8.40% during the forecast period (2024-2029)

Glanbia PLC, Clif Bar Company, Atlantic Grupa d.d., MusclePharm Corp. and PepsiCo Inc. are the major companies operating in the Europe Sports Nutrition Market.

Sports Nutrition Market in Europe Report Snapshots

Sports Nutrition Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)