Europe Sports Promoter Market Size (2024 - 2029)

The European sports promoter market is experiencing significant growth, driven by the resurgence of sports activities and the recovery of the economy post-COVID-19. This market's expansion is facilitated by the increasing engagement of sports fans, who are returning to stadiums, thereby enhancing revenue generation opportunities for sports promoters. The sponsorship market in Europe is also contributing to this growth, with a notable increase in sponsorship activities. Despite previous challenges posed by the pandemic, the market is poised for continued expansion, reflecting a robust market size trajectory in the coming years.

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Market Size of Europe Sports Promoter Industry

Europe Sports Promoter Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 8.00 %
Market Concentration Medium

Major Players

Europe Sports Promoter Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Sports Promoter Market Analysis

The European sports promoter market has generated gross revenue of USD 32.7 billion in the current year and is poised to register a CAGR of more than 8% for the forecast period. Sports promotion companies play a major role in linking sportspersons, teams, brands, and fans with each other. A major age section watching e-sports in Europe belongs to the age group of (25-41) having a share of 50%. After the recovery from the restrictions of COVID-19, sports fans are observing an increase in visits to stadiums, which is increasing the role of sports promoters in increasing revenue generation. The average revenue per capita through sponsoring and advertising in Europe increased to USD 0.3 Last year, leading the sports industry to grow further.

With the advent of COVID-19, the European football market almost contracted by 13% in revenue generation. The suspension of leagues led to the misalignment of season completion and typical financial reporting periods across countries of England, Spain, and Italy. It resulted in a decline in business activities for European sports promoters.

As the European Economy started recovering from the impact of COVID-19 and sports activities resumed in Europe, business opportunities for sports promoters are increasing in the region. The European sponsorship market observed a growth rate of 17% last year and is also driving the European sports promoter market.

Europe Sports Promoter Industry Segmentation

Sports promoters are brand-loyal people who communicate with fans and supporters to promote their team; they work closely with big-name players and companies to find sponsorships for the organization or specific player. Europe Sports Promoter Market is segmented by type (Football, Tennis, Rugby, Boxing, and Other Types), by Revenue Source (Media Rights, Merchandising, Tickets, and Sponsorship), by End Users (Individuals, Companies), and by country (Germany, Italy, France, UK, Spain, and Rest of Europe). The report offers market size and values in (USD) during the forecasted years for the above segments.

By Type
Football
Tennis
Rugby
Boxing
Other Types
By Revenue Source
Media Rights
Merchandising
Tickets
Sponsorship
By End User
Individuals
Companies
By Country
Germany
Italy
France
UK
Spain
Rest of Europe
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Europe Sports Promoter Market Size Summary

The European sports promoter market is experiencing significant growth, driven by the increasing interconnection between sportspersons, teams, brands, and fans. This market is crucial in enhancing revenue generation through sponsorship and advertising, particularly as sports fans return to stadiums post-COVID-19. The recovery from the pandemic has revitalized the sports industry, with the European sponsorship market showing robust growth, thereby bolstering the role of sports promoters. The market's structure is pyramidical, with interdependence among organizations and equitable revenue distribution across segments, highlighting the importance of sports promoters in expanding the market. Countries like Iceland, Hungary, and Estonia are leading in government expenditure on sports, attracting private players to enter the market.

The United Kingdom stands out as a key player in the European sports industry, with a substantial market size and increasing average revenue per user, prompting more promotional events. Despite a decline in basketball participation, other sports are witnessing a rise in spectator engagement and participation. The market is characterized by the presence of major players such as Sportradar AG, Deltatre, IMG, Wasserman Media Group, and Octagon, who are actively involved in promoting sports through various channels. Recent collaborations, like Sony Sports Network's deal with UEFA and eToro's partnership with Premiership Rugby, underscore the dynamic nature of sports promotion in Europe, as companies seek to expand their reach and influence in the sports sector.

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Europe Sports Promoter Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increase in Number of Spectators Watching Sports

      2. 1.2.2 Increase in Number of Sports Event Post COVID-19

    3. 1.3 Market Restraints

      1. 1.3.1 Major sports revenue concentrated to few sports

      2. 1.3.2 Geopolitical events affecting International Sports Events

    4. 1.4 Market Opportunities

      1. 1.4.1 Increase in media participation for sports broadcasting

      2. 1.4.2 Increasing corporate sponsorship and Partnership with sports clubs

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Buyers

      2. 1.5.2 Bargaining Power of Suppliers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in Europe Sports Promoter Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Football

      2. 2.1.2 Tennis

      3. 2.1.3 Rugby

      4. 2.1.4 Boxing

      5. 2.1.5 Other Types

    2. 2.2 By Revenue Source

      1. 2.2.1 Media Rights

      2. 2.2.2 Merchandising

      3. 2.2.3 Tickets

      4. 2.2.4 Sponsorship

    3. 2.3 By End User

      1. 2.3.1 Individuals

      2. 2.3.2 Companies

    4. 2.4 By Country

      1. 2.4.1 Germany

      2. 2.4.2 Italy

      3. 2.4.3 France

      4. 2.4.4 UK

      5. 2.4.5 Spain

      6. 2.4.6 Rest of Europe

Europe Sports Promoter Market Size FAQs

The Europe Sports Promoter Market is projected to register a CAGR of greater than 8% during the forecast period (2024-2029)

Sportradar AG, Deltatre, IMG, Wasserman Media Group and Octagon are the major companies operating in the Europe Sports Promoter Market.

Europe Sports Promoter Market Report Snapshots

Europe Sports Promoter Market Size & Share Analysis - Growth Trends & Forecast (2024-2029)