Market Size of europe sugar free energy drinks Industry
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 4.58 Billion |
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Market Size (2030) | USD 7.15 Billion |
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Largest Share by Distribution Channel | Off-trade |
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CAGR (2024 - 2030) | 7.70 % |
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Largest Share by Country | Germany |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Sugar Free Energy Drinks Market Analysis
The Europe Sugar Free Energy Drinks Market size is estimated at 4.58 billion USD in 2024, and is expected to reach 7.15 billion USD by 2030, growing at a CAGR of 7.70% during the forecast period (2024-2030).
4.58 Billion
Market Size in 2024 (USD)
7.15 Billion
Market Size in 2030 (USD)
6.15 %
CAGR (2018-2023)
7.70 %
CAGR (2024-2030)
Leading Market Player
11.46 %
market share, Red Bull GmbH, 2022
Innovative ingredient choice by the company trying to capture product challenges with creative promotional activities in the region made Red Bull major player in the market.
Largest Segment by Packaging Type
60.19 %
value share, Metal Can, 2023
Metal cans benefit with a large, printable surface area that serves as a 360-degree billboard for brands on store shelves and allows for a more creative packaging designs.
Largest Segment by Country
17.90 %
value share, Germany, 2023
Consumers inclination towards health beverages with continous product development happening influenced the consumer choice in the segment, driving sugar-free products choice.
Fastest-growing segment by Packaging Type
8.17 %
Projected CAGR, Glass Bottles, 2024-2030
Glass bottles make the product appealing to the consumers as its clear or translucent material allows the visibility of the product, influencing consumer choice in the region.
Fastest-growing segment by Country
9.79 %
Projected CAGR, Turkey, 2024-2030
Natural sweeteners are gaining popularity as consumer choice for alternatives to processed sugar and high fructose corn syrup is largely impacting the sales in the market.
The adoption of diverse marketing strategies by European retailers has bolstered the sales of the sugar-free and low-calorie energy drink market
- Off-trade retailing segment is considered to be the leading distribution segment for the sugar-free or low-calorie energy drink market in Europe. Also, the sales value of sugar-free or low-calorie energy drinks witnessed a growth of 31.07% in 2023 compared to 2018. The growth is anticipated with the rising availability of sugar-free or low-calorie energy drinks from various brands. In addition, the off-trade retailers collaborate with famous fitness enthusiasts to increase their consumer base.
- In the off-trade retailing segment, online retailers are considered to be the fastest-growing industry in the respective region. Some of the most preferred e-commerce websites in Europe are rewe.de, flaschenpost.de, amazon.de, bofrost.de, and hawesko.de. To increase the consumer base, these retailers offer a wide range of services such as they offer subscription-based models for regular delivery of sugar-free or low-calorie energy drinks, providing convenience to the consumers. The supermarket and hypermarket chains across Europe are considered to be the largest retailers within the off-trade segment. These retailers are exhibiting their business by offering a wide selection of sugar-free or low-calorie energy drink beverages. In 2030, this market is expected to grow by 40.39% from 2023.
- The on-trade distribution channels maintained the highest CAGR of 9.45% by value between 2019 and 2023. The majority of on-trade retailers in Europe, such as pubs, bars, and QSRs, are heavily reliant on sugar-free or low-calorie energy drinks and derivatives. These retailers often introduce limited-time offers on specific energy drinks or create seasonal promotions that can create a sense of urgency and encourage customers to try new beverages.
Rise in obesity and government initiatives to reduce sugar intake boosting the growth of the market
- From 2018 to 2023, the value of sugar-free or low-calorie drink sales in Europe rose by 7.02%. Driven by growing concerns over sugar consumption, European consumers are increasingly gravitating toward sugar-free options, even in energy drinks. Major brands like Powerade, Red Bull, Monster, and Rockstar have all introduced sugar and calorie-free variants. Notably, 64% of Europeans actively seek low-sugar options when purchasing carbonated beverages. Reflecting this trend, Europe's soft drinks industry has been actively reducing sugar content, aiming to offer healthier choices and encourage moderation. The Union of European Soft Drinks Associations has committed to a further 10% reduction in added sugars in soft drinks from 2019 to 2025 across the EU-27, bolstering the production of sugar-free and low-calorie energy drinks.
- In Germany, over half the adults (53.5%) are either overweight or obese, with men being more affected. The prevalence of obesity stands at 19% for both genders. As of 2022, over 8.5 million Germans were living with diabetes. Notably, the rates of overweight and obesity rise with age for both men and women. Additionally, German consumers exhibit a heightened health consciousness, leading to a preference for sugar-free energy drinks.
- Turkey is poised for significant growth, projected to record a CAGR of 9.79% in value for the period from 2024 to 2030. In line with this, the Turkish Health Ministry has introduced the Sugar Reduction Guide, aiming to gradually decrease sugar content in non-alcoholic beverages, including energy drinks, by at least 10% by 2025. In 2022, over 56% of the Turkish population was classified as overweight or obese, highlighting the country's substantial potential for energy drink consumption in the coming years.
Europe Sugar Free Energy Drinks Industry Segmentation
Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
- Off-trade retailing segment is considered to be the leading distribution segment for the sugar-free or low-calorie energy drink market in Europe. Also, the sales value of sugar-free or low-calorie energy drinks witnessed a growth of 31.07% in 2023 compared to 2018. The growth is anticipated with the rising availability of sugar-free or low-calorie energy drinks from various brands. In addition, the off-trade retailers collaborate with famous fitness enthusiasts to increase their consumer base.
- In the off-trade retailing segment, online retailers are considered to be the fastest-growing industry in the respective region. Some of the most preferred e-commerce websites in Europe are rewe.de, flaschenpost.de, amazon.de, bofrost.de, and hawesko.de. To increase the consumer base, these retailers offer a wide range of services such as they offer subscription-based models for regular delivery of sugar-free or low-calorie energy drinks, providing convenience to the consumers. The supermarket and hypermarket chains across Europe are considered to be the largest retailers within the off-trade segment. These retailers are exhibiting their business by offering a wide selection of sugar-free or low-calorie energy drink beverages. In 2030, this market is expected to grow by 40.39% from 2023.
- The on-trade distribution channels maintained the highest CAGR of 9.45% by value between 2019 and 2023. The majority of on-trade retailers in Europe, such as pubs, bars, and QSRs, are heavily reliant on sugar-free or low-calorie energy drinks and derivatives. These retailers often introduce limited-time offers on specific energy drinks or create seasonal promotions that can create a sense of urgency and encourage customers to try new beverages.
| Packaging Type | |
| Glass Bottles | |
| Metal Can | |
| PET Bottles |
| Distribution Channel | ||||||
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| On-trade |
| Country | |
| Belgium | |
| France | |
| Germany | |
| Italy | |
| Netherlands | |
| Russia | |
| Spain | |
| Turkey | |
| United Kingdom | |
| Rest of Europe |
Europe Sugar Free Energy Drinks Market Size Summary
The Europe Sugar Free Energy Drinks Market is experiencing significant growth, driven by increasing consumer demand for healthier beverage options. This market is characterized by a shift towards sugar-free and low-calorie energy drinks, as consumers become more health-conscious and seek to reduce sugar intake. The off-trade retailing segment, particularly online retailers, is leading the distribution channels, offering convenience through subscription models and a wide range of product selections. Supermarkets and hypermarkets also play a crucial role in this segment, providing a diverse array of sugar-free energy drinks. The on-trade distribution channels, including pubs, bars, and quick-service restaurants, are also contributing to market growth by introducing promotional offers and seasonal promotions to attract consumers.
The market is further bolstered by the efforts of major brands like Powerade, Red Bull, Monster, and Rockstar, which have introduced sugar and calorie-free variants to cater to the growing demand. The European soft drinks industry is actively reducing sugar content, supported by initiatives from the Union of European Soft Drinks Associations, aiming for a significant reduction in added sugars. Countries like Germany and Turkey are witnessing a rise in health consciousness, with consumers preferring sugar-free options due to concerns over obesity and diabetes. The market is fragmented, with key players such as Grenade, Monster Beverage Corporation, PepsiCo, Red Bull, and Suntory Holdings leading the charge. Innovations in product offerings and strategic marketing efforts are expected to drive further growth in the coming years.
Europe Sugar Free Energy Drinks Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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1.1 Packaging Type
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1.1.1 Glass Bottles
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1.1.2 Metal Can
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1.1.3 PET Bottles
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1.2 Distribution Channel
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1.2.1 Off-trade
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1.2.1.1 Convenience Stores
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1.2.1.2 Online Retail
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1.2.1.3 Supermarket/Hypermarket
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1.2.1.4 Others
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1.2.2 On-trade
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1.3 Country
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1.3.1 Belgium
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1.3.2 France
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1.3.3 Germany
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1.3.4 Italy
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1.3.5 Netherlands
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1.3.6 Russia
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1.3.7 Spain
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1.3.8 Turkey
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1.3.9 United Kingdom
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1.3.10 Rest of Europe
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Europe Sugar Free Energy Drinks Market Size FAQs
How big is the Europe Sugar Free Energy Drinks Market?
The Europe Sugar Free Energy Drinks Market size is expected to reach USD 4.58 billion in 2024 and grow at a CAGR of 7.70% to reach USD 7.15 billion by 2030.
What is the current Europe Sugar Free Energy Drinks Market size?
In 2024, the Europe Sugar Free Energy Drinks Market size is expected to reach USD 4.58 billion.
