Market Trends of europe sugar free energy drinks Industry
Growing trend of health-conscious consumers looking for low-calorie beverages fuels the segment sales
- Energy drinks are particularly popular among young adults, including college students and professionals, who consume them for increased alertness and stamina. In 2022, around 25% of UK children consumed energy drinks citing taste (60%) and energy (31%) as the main reasons for consumption.
- As consumers are demanding more sugar-free energy drinks manufacturers of sugar-free energy drinks in Europe are responding on various areas such as innovative product offerings, technologies, and marketing expenditure including advertising and endorsements.
- The disposable income of consumers is a crucial economic parameter. Higher disposable incomes generally make consumers more willing to spend on discretionary items like energy drinks more so for sugar-free energy drinks.
- Demand for sugar-free energy drinks has increased as they stabilize the blood sugar levels due to the energy-boosting ingredients like B Vitamins, aminoacids and herbal extracts which have been widely accepted for their health benefits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are releasing energy drinks that contain hydrating properties through the inclusion of ingredients such as electrolytes and coconut water
- Red Bull's marketing approach is multifaceted and strategically designed to create a lifestyle brand that embodies adventure, energy, and excitement
