Europe Sweet Biscuits Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.10 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Europe Sweet Biscuits Market Analysis
Europe Sweet Biscuits market is projected to register a CAGR of 4.1% during the forecast period, 2022-2027.
The market has been significantly impacted by COVID-19 in all aspects of business and service activities within Europe's biscuit sector. Because people were constrained to their houses during the pandemic, the market has seen an increase in homemade biscuits because people, eager for hobbies whilst being restricted in their homes, have been exploring new recipes and ideas, especially for cookies and desserts. Consumers are stacking long shelf-life items, including biscuits, resulting in lesser product availability in the market, the COVID-19 pandemic has led to an increased growth rate for the sweet biscuit market.
Sweet biscuits continue to dominate market sales in Europe, despite ongoing concerns about their excessive sugar content. Major players will continue to combat this by trying to cut sugar content and using natural ingredients. For instance, in 2021, Burton's Biscuit Company unveiled a new permissible snacking brand called The Skinny Cookie Co. The range provides biscuits in Thins, Sugar Free and Mini variants with choc chip flavour. One of the key reasons accelerating the expansion of the sweet biscuit market in Europe in the short term is the rising preference for quick snacks. Also, since food-on-the-go is the most recent ongoing trend and is one of the fundamental considerations for consumers while purchasing food products, it has become a prominent factor in driving the market.
The companies are involved in a variety of in-store promotions in addition to concentrating on new product development and marketing communications. These in-store specials are primarily money-off deals like bonus value packs or buy one, get one free. Additionally, healthy snack food sales in online stores are expanding more quickly in terms of distribution channels, drawing numerous vertical experts like Amazon, Walmart, Carrefour, etc., that are benefiting from the expansion of e-retailing.
Europe Sweet Biscuits Market Trends
This section covers the major market trends shaping the Europe Sweet Biscuits Market according to our research experts:
Consumers' inclination towards Innovative Products
With improvements in raw material use, processing, and preservation, as well as advanced packaging strategies, the food sector is quickly evolving. This has sparked new ideas and the creation of modern food options that promote the development of the snacking industry. The introduction of new options and product line developments has contributed to the market's expansion. Sweet biscuit demand is rising as an owning creative packaging, new tastes, shapes, and technology. The market for biscuits in Europe is also being driven by rising per capita consumption in developing nations and expanding desire for healthier snacks. The growth of supermarkets and hypermarkets has enhanced consumer awareness of the sweet biscuits on the market.
Increasing technological developments and R&D efforts also lead to significant improvements in the sweet biscuit industry. As the demand for biscuits has grown, so has the manufacture of biscuits, which has become increasingly prevalent in people's diets, notably in meals for kids. Consumers are being attracted in by frequent product launches including novel formulas, such as low-fat, gluten-free, low-carb, organic, and high-fiber biscuits, which is boosting market expansion. For instance, in May 2021, Walker's Shortbread Ltd Launched its gluten-free biscuits range, exclusively in Sainsbury's stores across the United Kingdom. The range comprises of indulgent Walker's classics: Shortbread Rounds, Chocolate Chip Shortbread, and Ginger & Lemon Shortbread. The sweet biscuits are the fastest-growing sector owing to their taste and healthy ingredients.
United Kingdom Holds Significant Market Share
A variety of grain-based snack products are produced by the United Kingdom's biscuit industry. It is dominated by sweet biscuits. Consumers are still snacking on sweet biscuits despite concerns about sugar, which reflects the United Kingdom's culture of snacking and the attraction of sweet biscuits as treats despite fierce competition from other snacks. Portion-sized packages, an emphasis on quality rather than quantity, and additional seasonal releases, including new flavor variations, will all work to keep consumers interested in purchasing. For instance, in 2022, McVitie's launched a new, lighter version of its famous Digestives biscuit Wholesense, which contain 30% less sugar and 50% more fiber than the average digestive biscuit. The United Kingdom Biscuits industry is dedicated to making sure that its products are produced ethically and to the highest standards, minimizing any negative effects on the environment, and upholding the human rights of those that are a part of their value chains. The market is expanding in the United Kingdom due to the rising demand for convenience foods. Consumption of biscuits is rising in parallel with the rise in nutritional needs. According to CAOBISCO, the average amount of sweet biscuits purchased by each individual each week in the United Kingdom in 2020 was 91 grams. Because of busy lifestyles, women's active participation in the business world, the reduction of time spent cooking from scratch, and rising income levels, there has been a daily growth in demand for sweet biscuits in the snack category.
Europe Sweet Biscuits Industry Overview
The Europe sweet biscuit market is highly competitive. Some of the companies holding the largest market share in biscuit production in the Europe industry include Mondelez International, Britannia Industries Limited, Kellogg Company, ITC Ltd, and Burton's Biscuits Company are emphasizing product innovation, expansion, and partnerships. For instance, in March 2021, Sargento Foods partnered with Mondelez International to create a new snack range that pairs Sargento cheeses with Ritz, Triscuit, and Wheat Thins crackers. The range would be available in four varieties: Pepper Jack and Colby Jack natural cheeses, Gouda and sharp cheddar natural cheeses, Monterey Jack, and mild cheddar natural cheeses, and Low-moisture Mozzarella and Fontina natural cheeses.
Europe Sweet Biscuits Market Leaders
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Burton's Biscuits Company
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ITC Ltd
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Mondelez International Inc
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Kellogg Company
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Britannia Industries Limited
*Disclaimer: Major Players sorted in no particular order
Europe Sweet Biscuits Market News
- In September 2021, Furnish foods relaunched the Rebrand Of Cornish Scenic Range. The Cornish Scenic Biscuitsare thick and creamy butter and added chunks of Belgian white chocolate and real raspberry pieces to luxury shortbread biscuits.
- In May 2021, Burton's Biscuits company expanded its portfolio by launching its new range of biscuits and cookies with The Skinny Cookie Co. These products also offer sugar-free and traditional cookies across the United Kingdom.
- In March 2021, Mondelez International announced the acquisition of the majority of interest in Grenade, United Kingdom, a performance nutrition pioneer in the fast-growing high protein bar segment. After the acquisition, Mondelez expanded in the broader snacking and fast-growing well-being segment
Europe Sweet Biscuits Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Cookies
- 5.1.2 Plain Biscuits
- 5.1.3 Filled Biscuits
- 5.1.4 Sandwich Biscuits
- 5.1.5 Chocolate Coated
- 5.1.6 Other Types
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5.2 By Distribution Channel
- 5.2.1 Supermarket/Hypermarket
- 5.2.2 Convenience Store
- 5.2.3 Online Retail Store
- 5.2.4 Other distribution channel
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5.3 By Geography
- 5.3.1 United Kingdom
- 5.3.2 France
- 5.3.3 Germany
- 5.3.4 Italy
- 5.3.5 Spain
- 5.3.6 Russia
- 5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Mondelez International Inc
- 6.3.2 Britannia Industries Limited
- 6.3.3 Kellogg Company
- 6.3.4 Burton's Biscuits Company
- 6.3.5 ITC Ltd
- 6.3.6 Lotus Bakeries NV
- 6.3.7 Walkers Shortbread Ltd.
- 6.3.8 Nestle SA
- 6.3.9 United Biscuits (UK) Limited
- 6.3.10 Parle Products Pvt. Ltd.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Europe Sweet Biscuits Industry Segmentation
A sweet biscuit is a small flat cake that is crisp and usually sweet. The Europe Sweet Biscuits market is segmented by type, distribution channel, and geography. By type, the market is segmented into cookies, sandwich biscuits, chocolate coated, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and others. By geography, the market is segmented into the United Kingdom, France, Germany, Italy, Spain, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Type | Cookies |
| Plain Biscuits | |
| Filled Biscuits | |
| Sandwich Biscuits | |
| Chocolate Coated | |
| Other Types | |
| By Distribution Channel | Supermarket/Hypermarket |
| Convenience Store | |
| Online Retail Store | |
| Other distribution channel | |
| By Geography | United Kingdom |
| France | |
| Germany | |
| Italy | |
| Spain | |
| Russia | |
| Rest of Europe |
Europe Sweet Biscuits Market Research FAQs
What is the current Europe Sweet Biscuits Market size?
The Europe Sweet Biscuits Market is projected to register a CAGR of 4.10% during the forecast period (2024-2029)
Who are the key players in Europe Sweet Biscuits Market?
Burton's Biscuits Company, ITC Ltd, Mondelez International Inc, Kellogg Company and Britannia Industries Limited are the major companies operating in the Europe Sweet Biscuits Market.
What years does this Europe Sweet Biscuits Market cover?
The report covers the Europe Sweet Biscuits Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Sweet Biscuits Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Sweet Biscuits Industry Report
Statistics for the 2024 Europe Sweet Biscuits market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Sweet Biscuits analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
