Europe Sweet Biscuits Market Size (2024 - 2029)

Europe Sweet Biscuits Market Analysis

Europe Sweet Biscuits market is projected to register a CAGR of 4.1% during the forecast period, 2022-2027.

The market has been significantly impacted by COVID-19 in all aspects of business and service activities within Europe's biscuit sector. Because people were constrained to their houses during the pandemic, the market has seen an increase in homemade biscuits because people, eager for hobbies whilst being restricted in their homes, have been exploring new recipes and ideas, especially for cookies and desserts. Consumers are stacking long shelf-life items, including biscuits, resulting in lesser product availability in the market, the COVID-19 pandemic has led to an increased growth rate for the sweet biscuit market.

Sweet biscuits continue to dominate market sales in Europe, despite ongoing concerns about their excessive sugar content. Major players will continue to combat this by trying to cut sugar content and using natural ingredients. For instance, in 2021, Burton's Biscuit Company unveiled a new permissible snacking brand called The Skinny Cookie Co. The range provides biscuits in Thins, Sugar Free and Mini variants with choc chip flavour. One of the key reasons accelerating the expansion of the sweet biscuit market in Europe in the short term is the rising preference for quick snacks. Also, since food-on-the-go is the most recent ongoing trend and is one of the fundamental considerations for consumers while purchasing food products, it has become a prominent factor in driving the market.

The companies are involved in a variety of in-store promotions in addition to concentrating on new product development and marketing communications. These in-store specials are primarily money-off deals like bonus value packs or buy one, get one free. Additionally, healthy snack food sales in online stores are expanding more quickly in terms of distribution channels, drawing numerous vertical experts like Amazon, Walmart, Carrefour, etc., that are benefiting from the expansion of e-retailing.

Europe Sweet Biscuits Industry Segmentation

A sweet biscuit is a small flat cake that is crisp and usually sweet. The Europe Sweet Biscuits market is segmented by type, distribution channel, and geography. By type, the market is segmented into cookies, sandwich biscuits, chocolate coated, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and others. By geography, the market is segmented into the United Kingdom, France, Germany, Italy, Spain, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).