Market Share of Europe Tea Industry
The European tea market is highly competitive in nature. This is due to the presence of domestic and international players in this sector. The major players in the industry are Unilever PLC, Associated Britsh Foods PLC, Dilmah Ceylon Tea Company PLC, Nestlé SA, and Cafedirect PLC. Key players are majorly focusing on product development and product innovation to meet the needs of customers. They are keen on offering quality and a variety of tastes to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.
Europe Tea Market Leaders
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Associated Britsh Foods PLC
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Dilmah Ceylon Tea Company PLC
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Unilever PLC
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Nestlé S.A.
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Cafedirect PLC
*Disclaimer: Major Players sorted in no particular order
