Market Share of Europe Tissue And Hygiene Paper Industry
The European tissue and hygiene paper market is highly fragmented, with major players like Sofidel Group, Kimberly Clark Corporation, WEPA Hygieneprodukte GmbH, Metsä Group, and Industrie Cartarie Tronchetti SpA. Players are adopting partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
In March 2024, Metsa Tissue increased its capacity in Finland for locally produced Lambi Home Towel household towels and sheets. The new investment in a packaging line will improve the efficiency of the Mänttä hand towel production, providing additional capacity for paper towel sheets and hand towels and enabling broader availability of the products.
In January 2024, WEPA acquired Star Tissue UK, a hygiene paper company based in Blackburn, Lancashire. The new business would be known as WEPA Professional UK, a sign of WEPA’s strategic ambition to grow in the UK professional hygiene market.
Europe Tissue And Hygiene Paper Market Leaders
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Sofidel Group
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Kimberly Clark Corporation
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Metsa Group
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Industrie Cartarie Tronchetti SpA
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Lucart SpA
*Disclaimer: Major Players sorted in no particular order
