Market Size of europe tofu Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.60 Billion |
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Market Size (2029) | USD 1.03 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 11.56 % |
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Largest Share by Country | United Kingdom |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Tofu Market Analysis
The Europe Tofu Market size is estimated at 0.60 billion USD in 2024, and is expected to reach 1.03 billion USD by 2029, growing at a CAGR of 11.56% during the forecast period (2024-2029).
0.60 Billion
Market Size in 2024 (USD)
1.03 Billion
Market Size in 2029 (USD)
7.49 %
CAGR (2017-2023)
11.56 %
CAGR (2024-2029)
Largest Market by Distribution Channel
73.46 %
value share, Off-Trade, 2023
Supermarkets and hypermarkets are the key off-trade distribution channels in the region as consumers prefer purchasing tofu products, along with other grocery items.
Largest Market by Country
20.17 %
value share, United Kingdom, 2023
The growing vegan population and an increasing number of lactose-intolerant people are the key factors driving the demand for tofu as a meat substitute in the United Kingdom.
Fastest-growing Market by Distribution Channel
11.96 %
Projected CAGR, On-Trade, 2024-2029
Many foodservice outlets added tofu products to their menu, as well as opened vegan restaurants, due to the rising vegan population in Germany and the United Kingdom.
Fastest-growing Market by Country
12.31 %
Projected CAGR, France, 2024-2029
France is among the major soybean importers in the region. French manufacturers are focused on launching healthier tofu offerings and increasing their sales through e-commerce.
Leading Market Player
9.54 %
market share, Taifun-Tofu GmbH, 2022
The company continuously invests in research and development activities, thereby creating new and innovative tofu-based products to stay competitive and lead the market.
Rising vegan population and increased foodservice establishments boost the demand
- The overall tofu sales registered a growth of 11.57% in value from 2020 to 2022. The shift in consumer eating trends and rising environmental concerns fuel the sales and the rising vegan population, which reached 2.6 million vegans in Europe as of 2022. However, the unexpected boost in demand resulted in higher tofu prices in all economies. In the case of Europe, the tofu price increased by 2.37% from 2016 to 2020 due to increased demand.
- Online channels are expected to grow the fastest at a CAGR of 15.89% during the forecast period due to advancements in technologies like contactless deliveries, digital payments, and short-time deliveries catering to consumers’ interests. However, the increased internet penetration rate in Europe reached 89.7% in 2022, with 750.8 million users in the same year, increasing sales.
- Off-trade accounted for the largest share of the market, within which supermarkets and hypermarkets alone accounted for 68.01% of the market share as of 2022. The rising working population reached 193.5 million (74.6%) in 2022, fueling the demand. Direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services were the four primary e-commerce platforms for tofu sales.
- However, on-trade channels are projected to register a CAGR of 11.37% by value during the forecast period. Due to the increased demand for tofu dishes at restaurants and food service establishments, it reached 0.85-0.9 million in 2022. Restaurants and food service operators are including tofu in their offerings due to the growing acceptance of plant-based alternatives. Tofu is also regarded as a cruelty-free and eco-friendly option for diet-conscious individuals.
Rising vegan population in the region drives market growth
- The United Kingdom was the leading market for tofu in the region in 2022. Demand for tofu as a meat alternative in the United Kingdom is constantly growing because of the rising vegan and lactose-intolerant populations. In 2022, 2.7 million households in the United Kingdom were vegan or vegetarian. In the United Kingdom, 8% of the population followed a plant-based diet as of March 2022. Compared to January 2021, Aldi reported a 500% sales increase for its vegan food products during January 2022. Aldi expanded its vegan menu by 50% to offer customers more variety and meet market demand. There have been 11 million web searches and 4,500 posts on vegan food in the United Kingdom alone over the past three months, making it one of the most discussed topics online.
- France is expected to be the fastest-growing country in the European tofu market, and it is anticipated to register a CAGR of 12.05% during the forecast period. In 2022, France produced 457,000 tons of soybeans compared to 439,000 tons in the previous year. It also imported soybeans, primarily from Brazil. In France, soy cultivation increased significantly during the last decade. Consumers' need for plant protein supplements is growing. Therefore, the popularity of vegan protein sources like tofu has grown due to the increased awareness of the health benefits of such nutrients.
- Soy and soy protein-based formulas (SPFs) can induce IgE and non-IgE-mediated food allergies. In European cities like Zurich and Utrecht, the prevalence of probable soy allergy was 0.8% and 0.11%, respectively, in 2021. Therefore, soy-free tofu derived from chickpeas and yellow peas is trending in the market.
Europe Tofu Industry Segmentation
Off-Trade, On-Trade are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom are covered as segments by Country.
- The overall tofu sales registered a growth of 11.57% in value from 2020 to 2022. The shift in consumer eating trends and rising environmental concerns fuel the sales and the rising vegan population, which reached 2.6 million vegans in Europe as of 2022. However, the unexpected boost in demand resulted in higher tofu prices in all economies. In the case of Europe, the tofu price increased by 2.37% from 2016 to 2020 due to increased demand.
- Online channels are expected to grow the fastest at a CAGR of 15.89% during the forecast period due to advancements in technologies like contactless deliveries, digital payments, and short-time deliveries catering to consumers’ interests. However, the increased internet penetration rate in Europe reached 89.7% in 2022, with 750.8 million users in the same year, increasing sales.
- Off-trade accounted for the largest share of the market, within which supermarkets and hypermarkets alone accounted for 68.01% of the market share as of 2022. The rising working population reached 193.5 million (74.6%) in 2022, fueling the demand. Direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services were the four primary e-commerce platforms for tofu sales.
- However, on-trade channels are projected to register a CAGR of 11.37% by value during the forecast period. Due to the increased demand for tofu dishes at restaurants and food service establishments, it reached 0.85-0.9 million in 2022. Restaurants and food service operators are including tofu in their offerings due to the growing acceptance of plant-based alternatives. Tofu is also regarded as a cruelty-free and eco-friendly option for diet-conscious individuals.
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| Rest of Europe |
Europe Tofu Market Size Summary
The European tofu market is experiencing significant growth, driven by shifting consumer preferences towards plant-based diets and increasing environmental awareness. The market is characterized by a rising vegan population, which has contributed to the growing demand for tofu as a meat alternative. This demand has been further bolstered by the expansion of online sales channels, which are rapidly gaining traction due to technological advancements in digital payments and delivery services. Off-trade channels, particularly supermarkets and hypermarkets, dominate the market, while on-trade channels are also witnessing increased interest as restaurants and food service establishments incorporate tofu into their menus. The United Kingdom leads the market, with a substantial portion of the population adopting plant-based diets, while France is anticipated to be the fastest-growing market in the region.
The market dynamics are influenced by several factors, including the rising production of soybeans in Europe and the increasing popularity of soy-free tofu alternatives. Despite the growth, the market faces challenges such as rising tofu prices due to increased demand and food inflation, particularly in countries like Ukraine and Spain. The market is fragmented, with a few key players holding a modest share, and recent investments and product launches indicate a competitive landscape. The introduction of value-added tofu products and the exploration of alternative protein sources are expected to further shape the market's trajectory. Overall, the European tofu market is poised for continued expansion, supported by evolving consumer trends and strategic industry developments.
Europe Tofu Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Distribution Channel
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1.1.1 Off-Trade
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1.1.1.1 Convenience Stores
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1.1.1.2 Online Channel
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1.1.1.3 Supermarkets and Hypermarkets
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1.1.1.4 Others
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1.1.2 On-Trade
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1.2 Country
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1.2.1 France
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1.2.2 Germany
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1.2.3 Italy
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1.2.4 Netherlands
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1.2.5 Russia
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1.2.6 Spain
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1.2.7 United Kingdom
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1.2.8 Rest of Europe
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Europe Tofu Market Size FAQs
How big is the Europe Tofu Market?
The Europe Tofu Market size is expected to reach USD 598.89 million in 2024 and grow at a CAGR of 11.56% to reach USD 1.03 billion by 2029.
What is the current Europe Tofu Market size?
In 2024, the Europe Tofu Market size is expected to reach USD 598.89 million.
