Europe Vegan Supplements Market Size (2024 - 2029)

The European vegan supplements market is experiencing growth driven by the increasing adoption of strict vegan and flexitarian diets, with dietary supplements being viewed as a preventive health measure. The market's expansion is supported by the harmonization of regulations across the European Union, which has bolstered the dietary supplements sector, including vegan options. While Western European countries lead in market dominance, Eastern markets are also showing significant potential for growth.

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Market Size of Europe Vegan Supplements Industry

Europe Vegan Supplements Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.40 %
Market Concentration Low

Major Players

Europe Vegan Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Vegan Supplements Market Analysis

The European vegan supplements market is forecasted to register a CAGR of 9.4% during the forecast period (2020-2025)

  • Europeans perceive dietary supplements as products that improve health and wellness. The purchase of such products are, thus, considered as a preventive measure to health disorders. The trend towards strict vegan diets and the more lenient flexitarian approach and perception for dietary supplements is likely boosting the vegan supplements market across the region. By type, the vitamins segment occupied a prominent market share in 2019.
  • The harmonization of regulations, governing supplements undertaken by the European Union, has strengthened the growth of the overall dietary supplements market including vegn supplements, the diverging regulations among member states are increasingly synchronized.
  • The regional growth is dominated by Western European countries, such as United Kingdom and Germany; however, Eastern markets, like Norway, Sweden, and others have shown promising potential.

Europe Vegan Supplements Industry Segmentation

The report on the European vegan supplements market (henceforth, referred to as the market studied) offers key insights into the latest market developments. It analyzes recent trends, drivers, and challenges affecting the vegan supplements market across the region.The market studied is segmented by type, distribution channel, and geography. Based on type, the market studied is segmented into vitamins, proteins, omega, and others. Based on distribution channel, the market studied is segmented into specialty & drug stores, supermarkets/hypermarkets, online retail stores, and others. Based on geography, the market studied is segmented into United Kingdom, Germany, France, Italy, Spain and rest of European countries. The report contains top-line revenues and market share analysis of the key players, highlighting the most adopted strategies of the companies in the market studied.

By Product Type
Vitamins
Protein
Omega Supplements
Other Vegan Supplements
By Distribution Channel
Specialty and Drug Stores
Supermarkets/Hypermarkets
Online Retail Stores
Other Distribution Channel
By Geography
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
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Europe Vegan Supplements Market Size Summary

The European vegan supplements market is experiencing significant growth, driven by a rising trend towards vegan and flexitarian diets. This shift is largely influenced by consumers' increasing awareness of health, wellness, and preventive healthcare practices. The market is characterized by a strong demand for plant-based supplements, particularly vitamins, as consumers seek to address multivitamin deficiencies and improve their quality of life. The harmonization of regulations by the European Union has further bolstered the market, ensuring a more synchronized regulatory environment across member states. Western European countries, such as the United Kingdom and Germany, lead the market, while Eastern European nations like Norway and Sweden are emerging as promising markets.

The market is highly fragmented, with numerous global and domestic players such as Glanbia Plc, Herbalife Nutrition, and Holland & Barrett Retail Limited actively competing. These companies are expanding their product lines and consumer bases through diverse retail and sales channels, including pharmacies, supermarkets, and direct sales. Innovation, mergers, and acquisitions are key strategies employed by these companies to enhance their market presence and share. The launch of vegan multivitamins is expected to further propel market growth, as the popularity of multivitamin supplements continues to rise among adult consumers. The market's expansion is also supported by the mainstream emergence of flexitarian consumers, alongside the growing number of vegetarians and vegans, who are motivated by ethical, environmental, and health concerns.

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Europe Vegan Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Vitamins

      2. 2.1.2 Protein

      3. 2.1.3 Omega Supplements

      4. 2.1.4 Other Vegan Supplements

    2. 2.2 By Distribution Channel

      1. 2.2.1 Specialty and Drug Stores

      2. 2.2.2 Supermarkets/Hypermarkets

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channel

    3. 2.3 By Geography

      1. 2.3.1 Germany

      2. 2.3.2 United Kingdom

      3. 2.3.3 France

      4. 2.3.4 Spain

      5. 2.3.5 Italy

      6. 2.3.6 Rest of Europe

Europe Vegan Supplements Market Size FAQs

The Europe Vegan Supplements Market is projected to register a CAGR of 9.40% during the forecast period (2024-2029)

Sylphar N.V. (Nutravita Limited), Holland & Barrett, GreenVits, Vanatari International GmbH, Vitamin Buddy Limited., Herbalife Nutrition  and Glanbia Plc are the major companies operating in the Europe Vegan Supplements Market.

Europe Vegan Supplements Market Report Snapshots

Europe Vegan Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)