Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 23.90 Billion |
| Market Size (2029) | USD 28.90 Billion |
| CAGR (2024 - 2029) | 3.89 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis
The Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size is estimated at USD 23.90 billion in 2024, and is expected to reach USD 28.90 billion by 2029, growing at a CAGR of 3.89% during the forecast period (2024-2029).
Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry and because it reaches large numbers of consumers through retail. Foods such as breakfast cereals, dairy products, and other food and beverages are gaining popularity among consumers. Moreover, consumers in the region are well-informed about the food they consume. Foods that contain additional benefits, such as vitamins, are gaining demand among consumers in the market.
The increasing prevalence of vitamin deficiency among consumers across the region increased demand for vitamin-fortified food and beverages. The local authorities suggested that consumers in the region consume vitamin D-infused food and beverage products to compensate for their nutrition intake. Owing to the demand, manufacturers are focusing on introducing ready-to-eat foods containing vitamin D to attract consumers in the market. For instance, in July 2022, Dina Foods, operating in the United Kingdom, launched its new flatbread products rich in Vitamin D. These products are retailed across supermarkets and other retail channels.
Breakfast cereals hold a prominent market share due to the convenience solution they offer consumers. The market is mainly driven by the busy lifestyles of individuals as these products are processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market owing to the value addition of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients to boost the sales of breakfast cereals.
Europe is expected to grow substantially, owing to the existence of fortified food industries and increasing concerns among consumers regarding health.
Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Trends
Growing Demand for Functional Food
The increasing consumer interest and a better understanding of the immunity-enhancing properties of proper diet and food habits are key trends driving the market growth. The prevalence of chronic diseases among consumers due to excess consumption of calorie-rich food in the form of convenience food was observed among consumers. Hence, most consumers consume food and beverage products containing fortified ingredients that enhance overall health and wellness. Fortified dairy products, bars, cereal-based foods, bakery products, and supplements were some of the most commonly consumed fortified food and beverage products in the region. Consumers are also seeking economical options to compensate for the nutritional intake by preferring affordable fortified products that claim health benefits, such as yogurts and beverages, leading to increased sales. Manufacturers focus on introducing new products to cater to the customers' demands.
Increasing Demand For Fortified Beverages
Beverages were an integral part of daily diets among the consumers in the market. With increasing health consciousness and exposure to novel products, consumers prefer products that contain value-added nutritional beverages over conventional products available in the market. Fortified beverages infused with vitamins and minerals, such as vitamin-enriched waters, fortified juices, functional dairy beverages, sports drinks, and energy drinks, are gaining popularity among consumers. Owing to the demand, manufacturers are introducing new products to attract consumers. For instance, in April 2023, Vitamin Well company launched its new fortified beverage infused with vitamins in the United Kingdom. The product contains B12, folic acid, magnesium, and other nutritional ingredients.
Additionally, these beverages are preferred by consumers as a replacement for conventional carbonated beverages such as sodas, soft drinks, and others. Persons inclined towards sports, fitness, and other physical activities prefer these products to hydrate themselves instead of water to balance their nutrient intake and reduce their calorie intake by avoiding conventional products. With an increasing inclination towards sports and fitness among consumers in the region, the demand for fortified beverages is expected to increase in the coming years.
Europe Vitamin Fortified and Mineral Enriched Food & Beverage Industry Overview
The European vitamin-fortified and mineral-enriched food and beverage market is competitive, with many domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claims and acquisitions, mergers, partnerships, and expansions as their key marketing strategy. The major players in the market studied are Abbott, KELLOGG Company, Nestle, and Amway.
Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Leaders
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KELLOGG Company
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Abbott Laboratories
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PepsiCo Inc
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Nestle SA
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Amway Corporation
*Disclaimer: Major Players sorted in no particular order
Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market News
- April 2023: Kellogg's launched its new breakfast: Rice Krispies cereals infused with vitamin D in fruity flavors. The company claims that consuming one bowl of these cereals provides 20% of the daily vitamin D requirement. These products are initially available in Europe through online distribution channels.
- August 2022: Operate Drinks in Europe launched its new sports drink, Operate Recovery. The company claims that the products are infused with vitamins and minerals and are available in two flavors: peach and green tea and raspberry and cranberry.
- March 2022: Moulins Dumée launched its Chanvrine flour mix for bakery derived from the French word “chanvre,” meaning “hemp.” Moulins Bourgeois also found its hemp-fortified bread combined with flaxseed. The combination provides protein, fiber, and omega-3 sources.
Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing demand for healthy alternative food products
- 4.1.2 Advancements in vitamin infusion into food products
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4.2 Market Restraints
- 4.2.1 Expensive pricing of vitamin-infused food products
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Cereal-based Products
- 5.1.2 Dairy Products
- 5.1.3 Beverages
- 5.1.4 Infant Formulas
- 5.1.5 Other Product Types
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5.2 Distribution Channel
- 5.2.1 Supermarket/Hypermarket
- 5.2.2 Convenience Stores
- 5.2.3 Pharmacy/Drug Store
- 5.2.4 Online Retail Store
- 5.2.5 Other Distribution Channels
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5.3 Geography
- 5.3.1 Germany
- 5.3.2 United Kingdom
- 5.3.3 France
- 5.3.4 Spain
- 5.3.5 Russia
- 5.3.6 Italy
- 5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Abbott Laboratories
- 6.3.2 Kellogg Company
- 6.3.3 Nestle SA
- 6.3.4 PepsiCo Inc.
- 6.3.5 Amway Corporation
- 6.3.6 The Coca-Cola Company
- 6.3.7 The Hain Celestial Group Inc.
- 6.3.8 Fulfil
- 6.3.9 Danone SA
- 6.3.10 Marks and Spencers
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Vitamin Fortified and Mineral Enriched Food & Beverage Industry Segmentation
The report considers fortified food products infused with vitamins and minerals to enhance their nutritional profile.
Europe vitamin fortified and mineral-enriched food and beverage market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into cereal-based products, dairy products, beverages, infant formulas, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacy/drug stores, online retail stores, and other distribution channels. The report is also segmented by Geography into Germany, the United Kingdom, France, Spain, Russia, Italy, and the Rest of Europe.
The report offers the market size in value terms in USD for all the above-mentioned segments.
| Product Type | Cereal-based Products |
| Dairy Products | |
| Beverages | |
| Infant Formulas | |
| Other Product Types | |
| Distribution Channel | Supermarket/Hypermarket |
| Convenience Stores | |
| Pharmacy/Drug Store | |
| Online Retail Store | |
| Other Distribution Channels | |
| Geography | Germany |
| United Kingdom | |
| France | |
| Spain | |
| Russia | |
| Italy | |
| Rest of Europe |
Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Research FAQs
How big is the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market?
The Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size is expected to reach USD 23.90 billion in 2024 and grow at a CAGR of 3.89% to reach USD 28.90 billion by 2029.
What is the current Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size?
In 2024, the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size is expected to reach USD 23.90 billion.
Who are the key players in Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market?
KELLOGG Company, Abbott Laboratories, PepsiCo Inc, Nestle SA and Amway Corporation are the major companies operating in the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market.
What years does this Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market cover, and what was the market size in 2023?
In 2023, the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size was estimated at USD 22.97 billion. The report covers the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Vitamin Fortified and Mineral Enriched Food & Beverages Industry Report
Statistics for the 2024 Europe Vitamin Fortified and Mineral Enriched Food & Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Vitamin Fortified and Mineral Enriched Food & Beverages analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Report Snapshots
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Size
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Share
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Trends
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Companies
