Market Trends of Europe Washing Machine Industry
This section covers the major market trends shaping the Europe Washing Machine Market according to our research experts:
High Demand for Washing Machines Due to Rising Disposable Income
Washing machines are one of the essential home appliances for residential purposes. The washing machine market continued its substantial growth during the study period in Europe. The market is mainly driven by rapid urbanization, rising household disposable income, and changing consumer preferences. Technological advancements that make washing machines more energy-efficient and eco-friendly are also facilitating the sales of washing machines in the region. Poland, known as the white goods manufacturing hub in Europe, is also one of the top washing machine manufacturers and washing machine suppliers in the world. The sales of tumble dryers developed positively throughout the region. In Eastern Europe, fewer homes are equipped with tumble dryers than in Western Europe. Therefore, further above-average growth can be expected in this segment in the upcoming years.
Western Europe signifying the strongest market of washing machines in Europe
The Western Europe mimics the North American market in terms of penetration and market concentration, purchasing power and standards of living. In this market, laundry appliance market share is being acquired and maintained through M&As, frequent product launches, and other aggressive methods. Several Eastern European as well as Western European countries are involved in product manufacturing. Fully automatic washing machines and dryers continued to remain more in demand, while the trend of purchasing front loading machines is tapering in favour of top loading machines.
