Europe Whey Protein Ingredients Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 409.6 Million |
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Market Size (2029) | USD 518.2 Million |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 4.81 % |
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Largest Share by Country | United Kingdom |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Whey Protein Ingredients Market Analysis
The Europe Whey Protein Ingredients Market size is estimated at 409.6 million USD in 2024, and is expected to reach 518.2 million USD by 2029, growing at a CAGR of 4.81% during the forecast period (2024-2029).
409.6 Million
Market Size in 2024 (USD)
518.2 Million
Market Size in 2029 (USD)
3.64 %
CAGR (2017-2023)
4.81 %
CAGR (2024-2029)
Largest Market by Form
55.86 %
value share, Concentrates, 2023
Whey protein concentrates dominated the market, as they are extensively used in the F&B sector and are being applied in the supplements sector, sports sector, infant formula and functional foods.
Largest Market by End User
57.69 %
value share, Food and Beverages, 2023
Immense demand from the bakery and beverages sector drove the F&B sector due to the shifting preferences of consumers from carbonated beverages to more protein-rich beverages.
Fastest Growing Market by Form
5.77 %
Projected CAGR, Isolates, 2024-2029
The fastest growth can be attributed to ongoing government support as the European Commission has authorized the extended use of bovine-based whey protein isolate as a new product in dietary supplements and infant formulas.
Fastest Growing Market by End User
5.28 %
Projected CAGR, Supplements, 2024-2029
The fastest growth is due to the high demand for sports nutrition. The supplements segment is driven by the increase in athletes and their reliance on high-protein diets.
Leading Market Player
60.78 %
market share, Koninklijke FrieslandCampina N.V., 2021
Koninklijke FrieslandCampina's strategy of targeting practically every application sector (recently, in infant formula launched multiple innovations) has favored their growth in the market.
Rising fitness trend among young population resulted increased market share of supplements across the region
- In 2022, food and beverage remained the largest consumer of the whey protein segment in Europe. The segment's larger share was primarily contributed by its sub-segments, such as snacks, bakery, and beverages, which held a share of 37% by volume in 2022. In the snacks category, in 2021, 46% of European consumers considered protein bars healthy snacks, and 16% of consumers used protein-fortified snacks, such as protein bars, powders, cereals, and pancakes once a week. This demand drives the whey protein market in the snacks category, and it is projected to register a CAGR of 2.30% by value in the forecast period.
- The market witnessed consumer diversion from the foodservice to the retail channel in the wake of nationwide lockdowns imposed to curb the spread of coronavirus. Consumers were engaged in the bulk purchase of food products, which boosted the food and beverage segment's share in 2022. The whey protein demand in the segment grew by 12% in 2022, which was about four times the growth rate of the previous year.
- The food and beverages market was followed by the supplements segment, primarily driven by the sports/performance nutrition sub-segment. In 2022, about 80% of whey protein consumed in the supplements sector was by sports nutrition alone. In Europe, the total number of fitness clubs was 63,173 in 2021. Sport has become a component of an active, healthy lifestyle sought after by many consumers. This active way of life has an effect on the explosion in the use of gyms and the consumption of sports nutrition products. Whey protein supplementation reduces muscle damage and facilitates muscle recovery from strenuous training, thereby assisting sports performance.
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Consumers inclination towards functional beverages has resulted in higher demand for whey protein ingredients
- By country, the United Kingdom retained its top position in the market by volume in 2022. The whey protein demand in the country is majorly led by an increasing number of fitness enthusiasts and a heavy consumer influx in gyms and fitness clubs. For instance, as of 2021, 10.3 million people held a gym membership, which is over 15% of the total UK population. Representing consumers' increasing reliance on performance-boosting supplements over the years. The whey protein market in the United Kingdom is highly driven by the supplements industry (64%), which held a significant share, followed by the food and beverage industry (33.1%) in 2022. Thus, whey protein usage was mainly observed in sports nutrition due to the increasing number of fitness enthusiasts and fitness clubs.
- Germany was another leading country in the market in 2022, driven by high protein consumption in the food and beverage industry. Beverages is the fastest-growing sub-segment, with an expected CAGR of 7.09% during the forecast period. Whey protein demand in beverages is rising with the growing health awareness in the country. Products, such as protein water and energy drinks, are becoming a trend as consumers are choosing to move away from carbonated beverages toward healthier options.
- Turkey is the fastest-growing country for whey protein and is projected to register a CAGR of 6.02% during the forecast period. The healthy eating attitudes of the majority of the participants are at high and ideal levels. In particular, products containing whey protein have gained importance due to the health benefits they offer. The booming trend of healthy food in the country has created a significant demand for ingredients such as whey protein.
Europe Whey Protein Ingredients Market Trends
The expanding consumer base may benefit the sports supplements market
- The European sports nutrition market grew by 15% during 2016-2019. However, in 2020, it witnessed a steep decline of 4.33% in the Y-o-Y growth rate. Health clubs, being one of the common sales channels for supplements, impacted the sales of sports supplements adversely as the pandemic took a harsh toll on fitness club operators, employees, and consumers. In 2020, due to government regulations, fitness clubs, health clubs, and gyms were forced to close, and club memberships declined by 10-15% in 2020 compared to the previous year. The number of clubs also decreased under the influence of the pandemic. To regain the market in the second half of 2020, the general VAT rate of 19%, which also applies to fitness services, was reduced to 16% for a limited period until the end of the year to strengthen economic demand.
- The growing number of fitness enthusiasts expands the scope of sports supplements beyond their mainstream users. As consumers flock to buy gym requisites, the demand for health and fitness products is growing, especially in developed countries like Italy, France, and Germany. These countries also emerged as the major spenders on gym memberships, supplements, training, etc. There are around 63,000 fitness centers in the region, and all these clubs jointly witnessed an increase of 3-4% in memberships yearly.
- The demand for sports nutrition products with natural ingredients supports market growth by providing an opportunity for manufacturers to add value to their products. More than 70% of the European sports nutrition market is dominated by the United Kingdom, Germany, Spain, and France. Over 50% of the market share is captured by the United Kingdom and Germany in the sports drinks segment.
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Increasing dry whey production to stabilize whey protein prices during forecast period
- Whey is a high nutritional value by-product of the dairy industry. Whey powders are obtained from cheese manufacturing which are skimmed and concentrated before being spray dried. European dry whey prices are steady to slightly lower. Industry sources suggest there is plenty of whey powder available to meet buyer needs, and production is active. In 2022, The Netherlands had the second highest level of production for whey (about 15 % of the EU total) and the fourth highest for cheese (about 9 % of the EU total).
- The significant and widespread production of cheese across major countries contributes to the dry whey production in the region. In 2022, out of the total raw milk production, the vast majority of raw milk (149.9 million tonnes) was delivered to European dairies. As of 2022, 10.4 million tonnes of cheese from 59.2 million tonnes of whole milk and 16.9 million tonnes of skimmed milk was produced in the region. Germany was the biggest producer of cheese in the EU in 2022, accounting for 22% of the overall total. France placed second, accounting for 18% of the total, with Italy in third. Liquid Whey is processed from the production of cheese and then converted to the dry whey. Other prominent cheese producing countries in the region include, Italy, The Netherlands, Poland, Spain, and Denmark, among others.
- Germany is the leading producer of milk in the European Union, accounting for more than 21% of milk deliveries in the European Union in 2020. The rise in milk production is attributed to the escalated volume of milk production per cow. This in turn enables the raw material for the production of dry whey in the country.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Market maturation and declining birth rates are accountable for the slow growth rate
- Healthy trends in beverages impacting market growth
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Innovation in product formulations has greater scope in the market
- Healthier snacking is likely to impel the market
- Natural and organic products are taking over the market
- Strong hold of the retail sector is supporting market growth
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Innovation in chocolates driving the sales
- The growing demand for nutrition-specific diets may drive the market demand
- Single-head households to drive the RTE/RTC market
- Increased meat production to push the market growth
- Animal protein consumption growth fuels opportunities for key players in the ingredients sector
Europe Whey Protein Ingredients Industry Overview
The Europe Whey Protein Ingredients Market is fairly consolidated, with the top five companies occupying 84.19%. The major players in this market are Agrial Enterprise, Arla Foods amba, Glanbia PLC, Groupe Lactalis and Koninklijke FrieslandCampina N.V. (sorted alphabetically).
Europe Whey Protein Ingredients Market Leaders
Agrial Enterprise
Arla Foods amba
Glanbia PLC
Groupe Lactalis
Koninklijke FrieslandCampina N.V.
Other important companies include Carbery Food Ingredients Limited, Lactoprot Deutschland GmbH, MEGGLE GmbH & Co. KG, Morinaga Milk Industry Co. Ltd, Sodiaal Union SCA.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe Whey Protein Ingredients Market News
- November 2021: Lactalis Ingredients launched new high-protein product concepts using Pronativ® Native Micellar Casein and Pronativ® Native Whey Protein. Some of the derived concepts are high-protein shakes and high-protein puddings.
- August 2021: Arla Foods launched its new whey protein ingredient solution, Nutrilac CH-7694, which claims to reduce the cream cheese manufacturing process to just 30 minutes while simultaneously increasing yield.
- July 2021: MILEI GmbH, a wholly-owned subsidiary of Morinaga, established in 1972 as a Japan-Germany joint venture, completed and opened its new building for the commercial production of all its offerings.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the protein industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption of animal and plant protein, end-user market volume, and production data of raw materials for protein ingredients, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on protein sources, protein types, forms, end-user segments, etc., are available in the form of comprehensive reports as well as Excel-based data worksheets.
Europe Whey Protein Ingredients Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
- 2.1 Study Assumptions & Market Definition
- 2.2 Scope of the Study
- 2.3 Research Methodology
3. KEY INDUSTRY TRENDS
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3.1 End User Market Volume
- 3.1.1 Baby Food and Infant Formula
- 3.1.2 Bakery
- 3.1.3 Beverages
- 3.1.4 Breakfast Cereals
- 3.1.5 Condiments/Sauces
- 3.1.6 Confectionery
- 3.1.7 Dairy and Dairy Alternative Products
- 3.1.8 Elderly Nutrition and Medical Nutrition
- 3.1.9 Meat/Poultry/Seafood and Meat Alternative Products
- 3.1.10 RTE/RTC Food Products
- 3.1.11 Snacks
- 3.1.12 Sport/Performance Nutrition
- 3.1.13 Animal Feed
- 3.1.14 Personal Care and Cosmetics
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3.2 Protein Consumption Trends
- 3.2.1 Animal
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3.3 Production Trends
- 3.3.1 Animal
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3.4 Regulatory Framework
- 3.4.1 France
- 3.4.2 Germany
- 3.4.3 Italy
- 3.4.4 United Kingdom
- 3.5 Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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4.1 Form
- 4.1.1 Concentrates
- 4.1.2 Hydrolyzed
- 4.1.3 Isolates
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4.2 End User
- 4.2.1 Animal Feed
- 4.2.2 Food and Beverages
- 4.2.2.1 By Sub End User
- 4.2.2.1.1 Bakery
- 4.2.2.1.2 Beverages
- 4.2.2.1.3 Breakfast Cereals
- 4.2.2.1.4 Condiments/Sauces
- 4.2.2.1.5 Dairy and Dairy Alternative Products
- 4.2.2.1.6 RTE/RTC Food Products
- 4.2.2.1.7 Snacks
- 4.2.3 Personal Care and Cosmetics
- 4.2.4 Supplements
- 4.2.4.1 By Sub End User
- 4.2.4.1.1 Baby Food and Infant Formula
- 4.2.4.1.2 Elderly Nutrition and Medical Nutrition
- 4.2.4.1.3 Sport/Performance Nutrition
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4.3 Country
- 4.3.1 Belgium
- 4.3.2 France
- 4.3.3 Germany
- 4.3.4 Italy
- 4.3.5 Netherlands
- 4.3.6 Russia
- 4.3.7 Spain
- 4.3.8 Turkey
- 4.3.9 United Kingdom
- 4.3.10 Rest of Europe
5. COMPETITIVE LANDSCAPE
- 5.1 Key Strategic Moves
- 5.2 Market Share Analysis
- 5.3 Company Landscape
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5.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 5.4.1 Agrial Enterprise
- 5.4.2 Arla Foods amba
- 5.4.3 Carbery Food Ingredients Limited
- 5.4.4 Glanbia PLC
- 5.4.5 Groupe Lactalis
- 5.4.6 Koninklijke FrieslandCampina N.V.
- 5.4.7 Lactoprot Deutschland GmbH
- 5.4.8 MEGGLE GmbH & Co. KG
- 5.4.9 Morinaga Milk Industry Co. Ltd
- 5.4.10 Sodiaal Union SCA
6. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS
7. APPENDIX
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7.1 Global Overview
- 7.1.1 Overview
- 7.1.2 Porter’s Five Forces Framework
- 7.1.3 Global Value Chain Analysis
- 7.1.4 Market Dynamics (DROs)
- 7.2 Sources & References
- 7.3 List of Tables & Figures
- 7.4 Primary Insights
- 7.5 Data Pack
- 7.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF BABY FOOD AND INFANT FORMULA MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 2:
- VOLUME OF BAKERY MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 3:
- VOLUME OF BEVERAGES MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 4:
- VOLUME OF BREAKFAST CEREALS MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 5:
- VOLUME OF CONDIMENTS/SAUCES MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 6:
- VOLUME OF CONFECTIONERY MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 7:
- VOLUME OF DAIRY AND DAIRY ALTERNATIVE PRODUCTS MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 8:
- VOLUME OF ELDERLY NUTRITION AND MEDICAL NUTRITION MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 9:
- VOLUME OF MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 10:
- VOLUME OF RTE/RTC FOOD PRODUCTS MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 11:
- VOLUME OF SNACKS MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 12:
- VOLUME OF SPORT/PERFORMANCE NUTRITION MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 13:
- VOLUME OF ANIMAL FEED MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 14:
- VOLUME OF PERSONAL CARE AND COSMETICS MARKET, METRIC TON, EUROPE, 2017 - 2029
- Figure 15:
- AVERAGE PER CAPITA CONSUMPTION OF ANIMAL PROTEIN, GRAM PER DAY, EUROPE, 2017 - 2029
- Figure 16:
- DRY WHEY PRODUCTION, METRIC TON, EUROPE, 2017 - 2022
- Figure 17:
- VOLUME OF WHEY PROTEIN MARKET, TONNES, EUROPE, 2017 - 2029
- Figure 18:
- VALUE OF WHEY PROTEIN MARKET, USD, EUROPE, 2017 - 2029
- Figure 19:
- VOLUME OF WHEY PROTEIN MARKET BY FORM, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 20:
- VALUE OF WHEY PROTEIN MARKET BY FORM, USD, EUROPE, 2017 - 2029
- Figure 21:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY FORM, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 23:
- VOLUME OF WHEY PROTEIN MARKET, CONCENTRATES, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 24:
- VALUE OF WHEY PROTEIN MARKET, CONCENTRATES, USD, EUROPE, 2017 - 2029
- Figure 25:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % CONCENTRATES , EUROPE, 2022 VS 2029
- Figure 26:
- VOLUME OF WHEY PROTEIN MARKET, HYDROLYZED, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 27:
- VALUE OF WHEY PROTEIN MARKET, HYDROLYZED, USD, EUROPE, 2017 - 2029
- Figure 28:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % HYDROLYZED , EUROPE, 2022 VS 2029
- Figure 29:
- VOLUME OF WHEY PROTEIN MARKET, ISOLATES, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 30:
- VALUE OF WHEY PROTEIN MARKET, ISOLATES, USD, EUROPE, 2017 - 2029
- Figure 31:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % ISOLATES , EUROPE, 2022 VS 2029
- Figure 32:
- VOLUME OF WHEY PROTEIN MARKET BY END USER, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 33:
- VALUE OF WHEY PROTEIN MARKET BY END USER, USD, EUROPE, 2017 - 2029
- Figure 34:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY END USER, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 36:
- VOLUME OF WHEY PROTEIN MARKET, ANIMAL FEED, EUROPE, 2017 - 2029
- Figure 37:
- VALUE OF WHEY PROTEIN MARKET, ANIMAL FEED, EUROPE, 2017 - 2029
- Figure 38:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % ANIMAL FEED , EUROPE, 2022 VS 2029
- Figure 39:
- VOLUME OF WHEY PROTEIN MARKET, FOOD AND BEVERAGES END USER, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 40:
- VALUE OF WHEY PROTEIN MARKET, FOOD AND BEVERAGES END USER, USD, EUROPE, 2017 - 2029
- Figure 41:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 42:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 43:
- VOLUME OF WHEY PROTEIN MARKET, BAKERY, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 44:
- VALUE OF WHEY PROTEIN MARKET, BAKERY, USD, EUROPE, 2017 - 2029
- Figure 45:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BAKERY , EUROPE, 2022 VS 2029
- Figure 46:
- VOLUME OF WHEY PROTEIN MARKET, BEVERAGES, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 47:
- VALUE OF WHEY PROTEIN MARKET, BEVERAGES, USD, EUROPE, 2017 - 2029
- Figure 48:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BEVERAGES , EUROPE, 2022 VS 2029
- Figure 49:
- VOLUME OF WHEY PROTEIN MARKET, BREAKFAST CEREALS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 50:
- VALUE OF WHEY PROTEIN MARKET, BREAKFAST CEREALS, USD, EUROPE, 2017 - 2029
- Figure 51:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BREAKFAST CEREALS , EUROPE, 2022 VS 2029
- Figure 52:
- VOLUME OF WHEY PROTEIN MARKET, CONDIMENTS/SAUCES, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 53:
- VALUE OF WHEY PROTEIN MARKET, CONDIMENTS/SAUCES, USD, EUROPE, 2017 - 2029
- Figure 54:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % CONDIMENTS/SAUCES , EUROPE, 2022 VS 2029
- Figure 55:
- VOLUME OF WHEY PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 56:
- VALUE OF WHEY PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, USD, EUROPE, 2017 - 2029
- Figure 57:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % DAIRY AND DAIRY ALTERNATIVE PRODUCTS , EUROPE, 2022 VS 2029
- Figure 58:
- VOLUME OF WHEY PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 59:
- VALUE OF WHEY PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, USD, EUROPE, 2017 - 2029
- Figure 60:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % RTE/RTC FOOD PRODUCTS , EUROPE, 2022 VS 2029
- Figure 61:
- VOLUME OF WHEY PROTEIN MARKET, SNACKS, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 62:
- VALUE OF WHEY PROTEIN MARKET, SNACKS, USD, EUROPE, 2017 - 2029
- Figure 63:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % SNACKS , EUROPE, 2022 VS 2029
- Figure 64:
- VOLUME OF WHEY PROTEIN MARKET, PERSONAL CARE AND COSMETICS, EUROPE, 2017 - 2029
- Figure 65:
- VALUE OF WHEY PROTEIN MARKET, PERSONAL CARE AND COSMETICS, EUROPE, 2017 - 2029
- Figure 66:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % PERSONAL CARE AND COSMETICS , EUROPE, 2022 VS 2029
- Figure 67:
- VOLUME OF WHEY PROTEIN MARKET, SUPPLEMENTS END USER, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 68:
- VALUE OF WHEY PROTEIN MARKET, SUPPLEMENTS END USER, USD, EUROPE, 2017 - 2029
- Figure 69:
- VALUE SHARE OF WHEY PROTEIN MARKET BY SUPPLEMENTS END USER, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 70:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY SUPPLEMENTS END USER, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 71:
- VOLUME OF WHEY PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 72:
- VALUE OF WHEY PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, USD, EUROPE, 2017 - 2029
- Figure 73:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % BABY FOOD AND INFANT FORMULA , EUROPE, 2022 VS 2029
- Figure 74:
- VOLUME OF WHEY PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 75:
- VALUE OF WHEY PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, USD, EUROPE, 2017 - 2029
- Figure 76:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % ELDERLY NUTRITION AND MEDICAL NUTRITION , EUROPE, 2022 VS 2029
- Figure 77:
- VOLUME OF WHEY PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 78:
- VALUE OF WHEY PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, USD, EUROPE, 2017 - 2029
- Figure 79:
- VALUE SHARE OF WHEY PROTEIN MARKET BY FORM, % SPORT/PERFORMANCE NUTRITION , EUROPE, 2022 VS 2029
- Figure 80:
- VOLUME OF WHEY PROTEIN MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2017 - 2029
- Figure 81:
- VALUE OF WHEY PROTEIN MARKET BY COUNTRY, USD, EUROPE, 2017 - 2029
- Figure 82:
- VALUE SHARE OF WHEY PROTEIN MARKET BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 83:
- VOLUME SHARE OF WHEY PROTEIN MARKET BY COUNTRY, %, EUROPE, 2017 VS 2023 VS 2029
- Figure 84:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, BELGIUM, 2017 - 2029
- Figure 85:
- VALUE OF WHEY PROTEIN MARKET, USD, BELGIUM, 2017 - 2029
- Figure 86:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , BELGIUM, 2022 VS 2029
- Figure 87:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, FRANCE, 2017 - 2029
- Figure 88:
- VALUE OF WHEY PROTEIN MARKET, USD, FRANCE, 2017 - 2029
- Figure 89:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , FRANCE, 2022 VS 2029
- Figure 90:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, GERMANY, 2017 - 2029
- Figure 91:
- VALUE OF WHEY PROTEIN MARKET, USD, GERMANY, 2017 - 2029
- Figure 92:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , GERMANY, 2022 VS 2029
- Figure 93:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, ITALY, 2017 - 2029
- Figure 94:
- VALUE OF WHEY PROTEIN MARKET, USD, ITALY, 2017 - 2029
- Figure 95:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , ITALY, 2022 VS 2029
- Figure 96:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, NETHERLANDS, 2017 - 2029
- Figure 97:
- VALUE OF WHEY PROTEIN MARKET, USD, NETHERLANDS, 2017 - 2029
- Figure 98:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , NETHERLANDS, 2022 VS 2029
- Figure 99:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, RUSSIA, 2017 - 2029
- Figure 100:
- VALUE OF WHEY PROTEIN MARKET, USD, RUSSIA, 2017 - 2029
- Figure 101:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , RUSSIA, 2022 VS 2029
- Figure 102:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, SPAIN, 2017 - 2029
- Figure 103:
- VALUE OF WHEY PROTEIN MARKET, USD, SPAIN, 2017 - 2029
- Figure 104:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , SPAIN, 2022 VS 2029
- Figure 105:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, TURKEY, 2017 - 2029
- Figure 106:
- VALUE OF WHEY PROTEIN MARKET, USD, TURKEY, 2017 - 2029
- Figure 107:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , TURKEY, 2022 VS 2029
- Figure 108:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, UNITED KINGDOM, 2017 - 2029
- Figure 109:
- VALUE OF WHEY PROTEIN MARKET, USD, UNITED KINGDOM, 2017 - 2029
- Figure 110:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , UNITED KINGDOM, 2022 VS 2029
- Figure 111:
- VOLUME OF WHEY PROTEIN MARKET, METRIC TONNES, REST OF EUROPE, 2017 - 2029
- Figure 112:
- VALUE OF WHEY PROTEIN MARKET, USD, REST OF EUROPE, 2017 - 2029
- Figure 113:
- VALUE SHARE OF WHEY PROTEIN MARKET BY END USER, % , REST OF EUROPE, 2022 VS 2029
- Figure 114:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE WHEY PROTEIN INGREDIENTS MARKET, 2017 - 2022
- Figure 115:
- MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2022
- Figure 116:
- VALUE SHARE OF MAJOR PLAYERS, %, EUROPE WHEY PROTEIN INGREDIENTS MARKET, 2021
Europe Whey Protein Ingredients Industry Segmentation
Concentrates, Hydrolyzed, Isolates are covered as segments by Form. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.
- In 2022, food and beverage remained the largest consumer of the whey protein segment in Europe. The segment's larger share was primarily contributed by its sub-segments, such as snacks, bakery, and beverages, which held a share of 37% by volume in 2022. In the snacks category, in 2021, 46% of European consumers considered protein bars healthy snacks, and 16% of consumers used protein-fortified snacks, such as protein bars, powders, cereals, and pancakes once a week. This demand drives the whey protein market in the snacks category, and it is projected to register a CAGR of 2.30% by value in the forecast period.
- The market witnessed consumer diversion from the foodservice to the retail channel in the wake of nationwide lockdowns imposed to curb the spread of coronavirus. Consumers were engaged in the bulk purchase of food products, which boosted the food and beverage segment's share in 2022. The whey protein demand in the segment grew by 12% in 2022, which was about four times the growth rate of the previous year.
- The food and beverages market was followed by the supplements segment, primarily driven by the sports/performance nutrition sub-segment. In 2022, about 80% of whey protein consumed in the supplements sector was by sports nutrition alone. In Europe, the total number of fitness clubs was 63,173 in 2021. Sport has become a component of an active, healthy lifestyle sought after by many consumers. This active way of life has an effect on the explosion in the use of gyms and the consumption of sports nutrition products. Whey protein supplementation reduces muscle damage and facilitates muscle recovery from strenuous training, thereby assisting sports performance.
| Form | Concentrates | ||
| Hydrolyzed | |||
| Isolates | |||
| End User | Animal Feed | ||
| Food and Beverages | By Sub End User | Bakery | |
| Beverages | |||
| Breakfast Cereals | |||
| Condiments/Sauces | |||
| Dairy and Dairy Alternative Products | |||
| RTE/RTC Food Products | |||
| Snacks | |||
| Personal Care and Cosmetics | |||
| Supplements | By Sub End User | Baby Food and Infant Formula | |
| Elderly Nutrition and Medical Nutrition | |||
| Sport/Performance Nutrition | |||
| Country | Belgium | ||
| France | |||
| Germany | |||
| Italy | |||
| Netherlands | |||
| Russia | |||
| Spain | |||
| Turkey | |||
| United Kingdom | |||
| Rest of Europe |
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Market Definition
- End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
- Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
- Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
- End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
| Keyword | Definition |
|---|---|
| Alpha-lactalbumin (α-Lactalbumin) | It is a protein that regulates the production of lactose in the milk of almost all mammalian species. |
| Amino acid | It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters. |
| Blanching | It is the process of briefly heating vegetables with steam or boiling water. |
| BRC | British Retail Consortium |
| Bread improver | It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread. |
| BSF | Black Soldier Fly |
| Caseinate | It is a substance produced by adding an alkali to acid casein, a derivative of casein. |
| Celiac disease | Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye. |
| Colostrum | It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins. |
| Concentrate | It is the least processed form of protein and has a protein content ranging from 40-90% by weight. |
| Dry protein basis | It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat. |
| Dry whey | It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative. |
| Egg protein | It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin. |
| Emulsifier | It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water. |
| Enrichment | It is the process of addition of micronutrients that are lost during the processing of the product. |
| ERS | Economic Research Service of the USDA |
| Extrusion | It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades. |
| Fava | Also known as Faba, it is another word for yellow split beans. |
| FDA | Food and Drug Administration |
| Flaking | It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers. |
| Foaming agent | It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Fortification | It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gelling agent | It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel. |
| GHG | Greenhouse Gas |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley. |
| Hemp | It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use. |
| Hydrolysate | It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest. |
| Hypoallergenic | It refers to a substance that causes fewer allergic reactions. |
| Isolate | It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight. |
| Keratin | It is a protein that helps form hair, nails, and the outer layer of skin. |
| Lactalbumin | It is the albumin contained in milk and obtained from whey. |
| Lactoferrin | It is an iron‑binding glycoprotein that is present in the milk of most mammals. |
| Lupin | It is the yellow legume seeds of the genus Lupinus. |
| Millenial | Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996. |
| Monogastric | It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses. |
| MPC | Milk protein concentrate |
| MPI | Milk protein isolate |
| MSPI | Methylated soy protein isolate |
| Mycoprotein | Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption. |
| Nutricosmetics | It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty. |
| Osteoporosis | It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D. |
| PDCAAS | Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it. |
| Per-capita consumption of animal protein | It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population. |
| Per-capita consumption of plant protein | It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population. |
| Quorn | It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten. |
| RTD | Ready-to-Drink |
| RTS | Ready-to-Serve |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Softgel | It is a gelatin-based capsule with a liquid fill. |
| SPC | Soy protein concentrate |
| SPI | Soy protein isolate |
| Spirulina | It is a biomass of cyanobacteria that can be consumed by humans and animals. |
| Stabilizer | It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics. |
| Supplementation | It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies. |
| Texturant | It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products. |
| Thickener | It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties. |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| TSP | Textured soy protein |
| TVP | Textured vegetable protein |
| WPC | Whey protein concentrate |
| WPI | Whey protein isolate |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
- Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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