Market Trends of Europe Wine Coolers Industry
Rising Sales in Commercial segment
The revenue share of wine had observed a continuous increase with a declining revenue share from the residential segment. This is leading to the commercial segments raising the market demand for wine coolers. In the total revenue of Europe, alcoholic drinks wine exists with a major share of around 40%, making wine coolers an important component of the market. Bologna, Prague, Valencia, and Leeds are among some of the existing cities in the European region with the largest number of bars per million population, making them the leading cities in the region for the demand for wine coolers by commercial segment. Southern Europe exists as a significantly larger market for wine coolers in comparison to Northern Europe, and with expanding hotels and tourism business post-COVID-19, the demand is expected to increase further in the region.
France Leading in Sales of Wine Cooler
France exists as the European country with the largest consumption of wine making it the fastest-growing country for sales of wine coolers in the region. In the beverage segment of France, alcoholic drinks have a share of around 50% in sales, with a continuous rise in the population consuming alcohol in the country. Among the alcoholic drinks in France, wine exists with a share of around 55% with a sales revenue making it a leading country for sales of wine coolers in the region. These trends are leading to an increasing number of wine cooler manufacturer expanding their sales and business in the region. Rising urbanization in France, existing at more than 80%, is leading to an increase in wine consumption in the commercial as well as residential segments and creating a positive externality for sales of wine coolers in France.
